How to Be More Creative

Many people want to be more innovative. But how do you generate good ideas? And do you execute to make them real? Originals studies the habits and practices of innovators so you too can innovate. You’ll learn the most important factor in generating more good ideas, how procrastination can actually help you generate better ideas, and how to rally an organization to your new idea.

Have you ever had a sudden burst of inspiration that led you to a new solution to a problem? Or have you ever marveled at seemingly impossible modern inventions like the internet? If so, you may wonder how individuals are able to come up with such incredible innovations and how they develop them over time. In Where Good Ideas Come From, best-selling author and theorist Steven Johnson explains how good ideas grow from minor inklings to groundbreaking inventions, and how you can use this knowledge to come up with the best ideas possible.

In our guide, we’ll explore how good ideas grow from previous knowledge and networks. We’ll also look at how hunches lead to full-fledged ideas, often as a result of sudden insights, and how mistakes and the repurposing of other ideas can lead to new ones. Finally, we’ll compare Johnson’s ideas with ideas from other authors, contextualize them in other fields, and add tips for putting Johnson’s recommendations into practice.

Many of us wish that we could become more productive, or increase the productivity of our organization. However, it’s not always clear how to do this. You may believe that you simply need to work longer hours or push yourself to work harder. But doing so won’t necessarily increase your productivity. Instead, you need to make smarter decisions about how you motivate yourself, focus, set goals, and use data effectively.

Smarter Faster Better explores the choices we can make to boost personal and organizational productivity. Learn how to build a productive team, how combining different types of goals can increase your productivity, and how the makers of Disney’s Frozen avoided box-office disaster by innovating productively.

How do figures such as Albert Einstein and Marie Curie do their greatest work? And can we follow in their footsteps? In Mastery, Robert Greene, famous for The 48 Laws of Power, argues that there is a clear path anyone can follow to achieve mastery, the highest level of creative excellence. He explains the three stages of mastery, and he argues that pursuing it yields a fulfilling life and great creative power.

Our guide explains Mastery in four parts, breaking down how Greene defines mastery and how to pursue it. You’ll learn how to develop new skills, discover why social know-how is crucial to rising in your field, and gain strategies for performing high-level creative work.

We’ll expand and scrutinize Greene’s ideas with perspectives from other prominent guides to high-level skillfulness—including The Art of Learning, Peak, and George Leonard’s Mastery. We’ll also examine where Greene appears to contradict himself, and whether you can achieve mastery at any age.

For years, we’ve been taught the same formula for success: Start practicing as soon as possible, and don’t stop until you’re the best in the world. If you haven’t already been training, there’s no point in starting now—you’re too far behind. However, luckily for us, this formula for success is a myth. The true path to excellence is far more flexible.

David Epstein is a former writer for Sports Illustrated who has built his career writing about the science behind athleticism. In Range, Epstein makes the case for generalism: a broad competence in many areas rather than the extreme mastery of one. Not only does cultivating range free you to pursue more of your interests, it entails professional advantages you never could have predicted.

In this guide, we’ll trace Epstein’s ideas to the books and thinkers that inspired him and take a closer look at the studies he cites, including intriguing details that he chose to leave out.

Many people want to be more innovative. But how do you generate good ideas? And do you execute to make them real? Originals studies the habits and practices of innovators so you too can innovate. You’ll learn the most important factor in generating more good ideas, how procrastination can actually help you generate better ideas, and how to rally an organization to your new idea.

How can you be more productive and creative? Most of us assume that the answer lies, at least in part, in managing our time better. But in Hyperfocus, productivity expert Chris Bailey presents an alternate hypothesis: To focus in a world full of ever-increasing distractions, you must learn not just how to manage your time but also how to manage your attention.

Bailey explains why your current method of directing your attention isn’t working—like why you still feel tired no matter how many breaks you take—and then shares several strategies for managing your attention for better productivity and creativity. In this guide, we’ll compare these strategies to recommendations from neuroscientists and other productivity experts, supplementing Bailey’s ideas so that you can manage your attention in the most effective way possible.

Defining creativity has historically been challenging because creatives are often walking contradictions—they’re introverted yet outgoing, focused yet easily distracted, and sensitive yet resilient. According to Scott Barry Kaufman and Carolyn Gregoire, this is because creativity isn’t a characteristic itself, but rather the effect of a collection of different characteristics.

The authors’ research shows that creative people are ultimately defined by their introspection, desire for learning and experiences, unconventional and fantastical thinking, and search for meaning. In Wired to Create, the authors say that creatives possess 10 characteristics that encompass these traits and result in their heightened creativity—by embracing these characteristics, you too can maximize your creative potential.

In this guide, we’ll explore Kaufman and Gregoire’s 10 creativity characteristics, explaining how they manifest and why they enhance creativity. In our commentary, we’ll supplement the authors’ discussion with information from other experts and books on creativity and well-being like The Artist’s Way by Julia Cameron and That Little Voice In Your Head by Mo Gawdat.

When Ed Catmull, co-founder of Pixar Animation Studios, started his career, he had one goal: Create films using computer-generated animation. Despite a multitude of challenges, Catmull worked tirelessly to advance the technology of computer animation and, eventually, co-founded Pixar to marry his love of animation with his expertise in computer technology.

Through the journey of Pixar’s creation, Catmull developed leadership strategies that fostered creativity in the workplace while ensuring that the company remained profitable and successful. In Creativity, Inc., Catmull breaks down the most important factors in building and sustaining a creative culture. From removing fear from failure and protecting new ideas, Catmull explains the ways Pixar’s creative culture allowed it to grow into the animation behemoth it is today.