You Can Transform Your Business in 90 Days, Here's How

Effective time management is crucial for maximizing productivity and Dan Martell offers insights on how to optimize the use of one's time and energy.

Audit Your Time and Energy Usage

Track Activities Every 15 Minutes; Categorize As Energy-Giving, Draining, or Neutral. Score From $1 to $4 Based On Business Importance

Martell emphasizes the importance of being mindful of how one spends their time on a granular level. He advises setting a timer to go off every 15 minutes and journaling exactly what you are doing, whether it is aimlessly scrolling on social media or engaging in a valuable conversation.

After tracking your activities, Martell suggests creating two columns: one for energy and one for value. Categorize each activity as energy-giving, draining, or neutral, using colors green for energy-giving, red for draining, and yellow for neutral activities. Assign a monetary value from $1 to $4 to each activity according to their importance to business or personal success, with $1 being lower value tasks like administrative chores, and $4 being high-value tasks such as strategy creation.

The objective is to identify and focus on activities that boost energy and are of high value, while finding ways to delegate or eliminate tasks that are low in value and drain energy.

Schedule a "Perfect Week" By Prioritizing High-Value, Energy-Boosting Activities

Block Similar Tasks For Focus; Organize Schedule by Energy Cycles to Maximize Productivity

Martell advises that once the productivity-draining and energy-consuming activities have been identified, the next step is to plan for a "perfect week". Organize these high-value, energy-boosting tasks in the calendar together to maintain focus and maximize energy levels. He suggests adjusting the calendar based on personal energy cycles, placing meetings when energy normally dips, and scheduling high-value creative work during personal peaks of energy.

By emphasizing the importance of batching similar tasks for better focus, Martell also advises to organize the schedule by energy cycles in order to m ...

Martell advocates adjusting business models in favor of increased profitability by focusing on value-based pricing and including costs related to hiring and profit margins in price determinations.

Raise Prices to Align With Value and Worth

Raise Prices by 30-40% Without Losing Clients; Higher Pay Often Means Easier Clients

Martell talks about the importance of raising prices to reflect the value and worth of the services offered. He suggests businesses should review and potentially raise their prices every six months. This would include adjusting packages, plans, and capitalizing on upselling opportunities. Moreover, Martell posits that businesses could increase their prices by 30-40% without losing customers, emphasizing that clients who are willing to pay more are often easier to work with.

Charge For Hiring Costs and Profit

Value Knowledge, Relationships, and Resources; Price Confidently Regardless Of Feeling "Worthy."

Martell poses a critical question to business owners, asking them to consider what they would need to charge to hire someone else to do their work and still ...

Martell emphasizes strategies for brand growth through consistent content creation and proactive audience engagement.

Build Your Brand Daily to Reach Customers

Highlight Your Expertise or Offerings. Use Algorithms to Boost Visibility With a Small Following

Martell advises that businesses should create content daily to build their brand and reach customers. Daily content creation has been critical in his experience, where he saw growth to 3 million subscribers across platforms in just 18 months. Each piece of content should highlight the business's expertise or offerings, as it reinforces the brand's message and drives revenue.

Despite a small following, there is an opportunity to go viral and reach millions with quality content. Martell recommends posting a reel every day on social media pages that showcase what the brand wants to be known for. Improving the quality of content can be more impactful than the sheer number of followers in boosting visibility.

Engage With Your Audience By Initiating Conversations

Connect With Followers on Social Media, Email, and Other Channels to Uncover Business Opportunities

Rather than waiting for followers to engage, Martell underscores the importance of initiating conversations with the audience on platforms like Instagram, Twitter, and TikTok. This proact ...

Entrepreneurs often struggle with the decision to hire assistance due to concerns about affordability and value. Martell addresses this challenge by advocating for the engagement of an assistant to enhance productivity and accountability.

Overcome the "Not Worth an Assistant" Mindset

Recognize Overpayment and Inefficiency; Delegate to an Assistant For Productivity

Martell confronts the issue where entrepreneurs feel unable to afford hiring help because they might not be charging enough for their services. He contends that hiring help is essential to reclaim one's time and suggests that profit generated is the key to making this viable. He notes even high-level team members, like his creative director, Sam, delay hiring an executive assistant. Sam felt he didn't need help since he was young and adept at handling his workload. Martell counters, insisting that this mindset hampers effectiveness and that an assistant could significantly raise efficiency and productivity.

Martell argues that a significant constraint to business expansion is the entrepreneur's limited time. Hiring an executive assistant, he claims, is a strategic move to amplify productivity and manage time more effectively.

Comprehensive Sop for Smooth Onboarding and Effective Support

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In the realm of business strategy, one critical approach involves closely analyzing the strategies and tactics of larger, more successful competitors.

Model Successful Strategies and Tactics of Larger Competitors

In order to gain insights into the competition, it is suggested that businesses engage in "funnel hacking." This involves secretly shopping competitors, especially those significantly larger in size, to glean comprehensive knowledge about their operations.

Secretly Shop Competitors to Learn Their Sales Funnels, Marketing, and Pricing

The process of funnel hacking includes reaching out to or engaging with your competitors to understand how they manage to sell effectively. Through this covert research, you can learn intricate details about their business model, how they run advertisements, their sales strategies, the specific offers they put forward, and their pricing structures.

Modify Strategies Only After Achieving Similar Results

The key to successful implementation of these findings is to modify your own strategies in a deliberate manner. The advice is to first learn ...

Dan Martell stresses the significance of implementing systems to effectively scale a business, succinctly captured in the acronym "save yourself time, energy, and money." He delves into tools such as playbooks, checklists, and templates to systemize business processes.

Document Business Processes in Playbooks, Checklists, and Templates

Martell advocates for the creation of a playbook that encapsulates all the processes pertinent to particular functions within the business. For instance, a marketing playbook provides comprehensive guidelines that include the business's marketing philosophy, identification of the ideal customer profile, and the marketing channels that should be utilized.

Capture Procedures For Core Activities Like Marketing, Sales, and Customer Service For Consistency and Repeatability

Additionally, Martell proposes the use of checklists as instruments that lay out essential steps to be followed for achieving consistent results, like those needed in email marketing. Likewise, he introduces stencils, which are similar to templates, for tasks such as cold calling. A stencil can provide a script that enables even a novice in sales to approximate the outcomes achieved by more seasoned professionals.

The aim is to transform business operations into streamlined, uncomplicated, and duplicable processes that guarantee consistent and repeatable outcomes in vital business activities – marketing, sales, and customer service.

Install Sensors to Track System Performance and Quality

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