Podcasts > Growth Stacking Show with Dan Martell > You’re Not Lazy - 15 Principles of Success

You’re Not Lazy - 15 Principles of Success

By Dan Martell

In this episode of the Growth Stacking Show with Dan Martell, Martell explores mindset principles that drive success. He advocates embracing fear as a catalyst for growth and adopting a "play to win" mentality focused on taking action amidst uncertainty.

Martell breaks down strategies for cultivating the right mindset, building valuable relationships, focusing on simplicity and execution, and aligning actions with priorities. He encourages raising self-expectations, seeking personal validation, harnessing the power of connections, measuring key metrics, and pursuing purposeful action. Throughout, Martell underscores the importance of redefining limitations as motivators and striving for continuous self-improvement.

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You’re Not Lazy - 15 Principles of Success

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You’re Not Lazy - 15 Principles of Success

1-Page Summary

Using Fear and Action as a Compass for Success

Leverage fear as a source of motivation and growth

As Dan Martell explains, fear can signal where significant progress lies ahead. Embrace the discomfort of doing difficult, fear-inducing things, as this is where true growth happens.

Adopt a "play to win" mindset instead of playing not to lose

Have courage to make decisions and take action despite uncertainty. As Martell states, "Fear stands for false evidence appearing real" - don't let it paralyze you.

Cultivating the Right Mindset and Identity

Set a new "thermostat" for your expectations and self-worth

Martell advocates raising your baseline standards and expectations for yourself. Don't allow yourself to slip back down after achieving success.

Give yourself permission to take action without external validation

Don't wait for others' approval to pursue your dreams, Martell advises. Confident self-talk can empower you to make an impact.

Building Valuable Relationships and Leveraging Your Network

Focus on adding value through connections and introductions

Position yourself as someone who helps others achieve their goals by making thoughtful connections, Martell recommends.

Cultivate a strong personal brand through sincerity

Ensure people know you, like you, and think positively of you by consistently providing value and being genuine, per Martell.

Focusing on Simplicity, Measurement, and Execution

Prioritize simplicity over complexity in business

As Martell emphasizes, ruthlessly eliminate unnecessary complications to facilitate growth.

Measure key metrics relentlessly

Set clear goals, and track your progress meticulously to stay on track, Martell instructs.

Bias towards action over endless planning

Don't overplan - take imperfect action to make progress, as Martell advocates.

Aligning Your Actions with Priorities and Purpose

Ensure actions reflect stated priorities

Martell stresses that how you spend time/money should reflect your real priorities.

Cultivate a powerful "why" beyond self-interest

Having a larger purpose can push you through challenges, Martell shares - it could stem from overcoming past obstacles.

1-Page Summary

Additional Materials

Counterarguments

  • Fear can sometimes be a rational response to danger and not always a path to growth; it's important to discern when fear is a protective instinct rather than an opportunity for progress.
  • Embracing discomfort indiscriminately may lead to burnout or unnecessary stress; balance and self-care are also important for sustainable growth.
  • A "play to win" mindset might encourage excessive risk-taking; a more balanced approach that considers potential losses could be more prudent.
  • Decisions made in the face of uncertainty can sometimes benefit from more deliberation and input from others; courage does not always equate to immediate action.
  • Raising baseline standards and self-worth is beneficial, but unrealistic expectations can lead to disappointment; it's important to set achievable goals.
  • While self-validation is important, feedback and external validation can provide valuable perspectives and help refine one's approach.
  • Adding value through connections is important, but one must also be cautious not to exploit relationships or appear transactional.
  • Sincerity is key to a personal brand, but it's also important to navigate the complexities of professional relationships where strategic positioning may be necessary.
  • Simplicity is valuable, but some situations require complex solutions; oversimplification can sometimes overlook important nuances.
  • Relentless measurement of key metrics can lead to an overemphasis on quantifiable results at the expense of qualitative aspects that are harder to measure.
  • A bias towards action is useful, but some situations benefit from thorough planning to avoid mistakes and ensure better outcomes.
  • Actions should reflect priorities, but flexibility is also important as circumstances and priorities can change over time.
  • Cultivating a "why" beyond self-interest is powerful, but personal motivations can also be valid and compelling reasons to persevere through challenges.

Actionables

  • You can use a "fear-setting" exercise to turn anxiety into a roadmap for personal growth by writing down your fears, defining the worst-case scenarios, and then outlining steps to prevent or mitigate them. This turns abstract fears into concrete action plans, making them less intimidating and more manageable.
  • Start a "discomfort diary" where you jot down daily instances when you felt uncomfortable and reflect on how these moments are opportunities for growth. For example, if speaking up in meetings makes you uneasy, note it down and challenge yourself to contribute at least once in the next session, tracking your feelings before and after.
  • Create a "value-add ledger" to actively seek and document opportunities where you've added value to someone's life or business through connections or introductions. This could be as simple as connecting two colleagues who can benefit from each other's expertise or introducing a friend to a contact that could help with their career. Keep this ledger updated and review it weekly to see the impact of your actions and to motivate further networking efforts.

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You’re Not Lazy - 15 Principles of Success

Using Fear and Action as a Compass for Success

Understanding how to use fear as a guide, rather than an obstacle, can be crucial in harnessing it for success.

Leverage fear as a source of motivation and growth

Embrace fear as the compass that guides you to where significant growth can happen. The realization that the cave you fear to enter may hold the treasure you seek points to the value of tackling the very challenges that instill fear in you. It’s precisely by moving toward what scares you and doing the difficult things that you experience true progress. Recognize that the fear is not necessarily a signal to stop but can be an indication of where important work lies ahead.

Embrace the discomfort of doing the difficult things that scare you, as this is where true progress lies

When you work hard, you are often doing the thing that scares you most. The conversations you're reluctant to have, the decisions that cause you anxiety, and the places you show up to with trepidation represent the hard work. Embracing the discomfort associated with these actions is where the potential for significant growth and success lies.

Adopt a "play to win" mindset instead of playing not to lose

Courage is fundamental for success, and courageous actions often come from a mindset of playing to win. This means taking decisive action and making courageous decisions, despite the uncertainty of outcomes.

Take decisive action and make courageous decisions, ...

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Using Fear and Action as a Compass for Success

Additional Materials

Counterarguments

  • Fear can sometimes be a valid warning signal, not just a motivator; it can indicate real risks that should be carefully considered rather than simply overcome.
  • Embracing discomfort indiscriminately may lead to burnout or unnecessary stress; balance and self-care are also important for long-term success.
  • A "play to win" mindset might encourage reckless behavior; sometimes, playing not to lose is a strategic choice that can lead to more sustainable success.
  • Decisive action is valuable, but so is careful deliberation; sometimes waiting ...

Actionables

  • You can harness fear by journaling about a current fear each morning and outlining a small step to confront it that day. This practice turns abstract fears into concrete challenges and encourages daily growth. For example, if you're afraid of public speaking, write about this fear and then commit to speaking up at least once in a meeting or starting a conversation with a stranger.
  • Start a "discomfort diary" where you record one uncomfortable but growth-oriented task you've accomplished each day. This could be anything from trying a new workout routine to asking for feedback on your work. The act of recording these tasks not only acknowledges your progress but also reinforces the habit of stepping out of your comfort zone regularly.
  • Create a "play to win" vision board that v ...

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You’re Not Lazy - 15 Principles of Success

Cultivating the Right Mindset and Identity

Dan Martell delves into the process of self-improvement by shaping personal expectations and agency, focusing largely on how mindset and identity play pivotal roles in personal growth and fulfillment.

Set a new "thermostat" for your expectations and sense of self-worth

Martell introduces the concept of a "thermostat" for life areas like wealth and health, where everyone has a set level they believe they deserve.

Raise your baseline for what you believe you deserve and are capable of, and don't allow yourself to slide back down

Martell stresses the importance of adjusting this internal thermostat by raising the baseline of what individuals think they're worth. He suggests making your previous high the new low to consistently elevate your standards and expectations for yourself. He argues for the necessity to believe in your worth and, if you exceed that value, to hold on to your successes rather than creating situations where you lose them.

Give yourself permission to take action, without waiting for external validation

Martell discusses how oftentimes, people withhold from acting until they've reached a certain level of external success. He shares a story of a client who felt he needed to achieve a particular level of success before he could start creating content.

Recognize that you don't need anyone else's approval to pursue your dreams and make an impact

He questions the standards by which people are de ...

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Cultivating the Right Mindset and Identity

Additional Materials

Counterarguments

  • While raising one's baseline for self-worth and expectations can be empowering, it's important to maintain realistic and attainable goals to avoid potential frustration or a sense of failure.
  • The concept of a "thermostat" for self-worth may oversimplify complex psychological processes and individual differences in motivation and self-esteem.
  • Constantly elevating standards without acknowledging and celebrating current achievements might lead to burnout or a perpetual sense of dissatisfaction.
  • External validation, while not necessary for personal growth, can provide important feedback and social support, which are also valuable for self-improvement.
  • The idea of not sliding back in expectations might not account for life's unpredictable challenges that can sometimes necessitate a reassessment of goals and expectations.
  • Assertive language and confidence are beneficial, but there must be a balance with humility and the ability to listen and adapt based on new ...

Actionables

  • Create a "worth board" by collecting images, quotes, and symbols that represent your desired standards in wealth, health, and personal achievements. Place this board in a space where you'll see it daily to remind yourself of the elevated baseline you're aiming for. For example, if you're looking to improve your fitness, include images of athletes who inspire you, or if financial growth is your goal, add symbols of financial stability like a savings chart that you update regularly.
  • Start a "victory log" to document every success, no matter how small, and review it weekly to reinforce your belief in your worth and capabilities. This could be as simple as writing down a positive comment you received at work or a personal goal you reached, like cooking a healthy meal. The act of writing and revisiting these victories helps solidify them as your new standards.
  • Practice "future scripting" ...

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You’re Not Lazy - 15 Principles of Success

Building Valuable Relationships and Leveraging Your Network

Dan Martell explains how to become a significant contributor to others' success and how to build a powerful network by providing value, connecting others, and cultivating a strong personal brand.

Focus on adding value to others through thoughtful connections and introductions

Position yourself as a connector who helps people achieve their goals

Martell highlights the importance of positioning oneself as someone who provides added value in the lives of others. He suggests asking questions to learn what challenges or opportunities someone may face and considering how one's expertise or resources can assist. Martell places emphasis on the power of making useful introductions and organizing meetings where individuals can come together and find ways to support one another's ventures. For instance, in Silicon Valley, Martell has connected founders through dinners, which sometimes led to introductions with notable investors, such as Mark Cuban.

Cultivate a strong personal brand and reputation through consistency and sincerity

Ensure people know you, like you, and think positively of you

Ensuring that others know, like, and think positively of you is a point Martell finds critical for reputation management. He stresses the importance of consistently being a value-added individual, like creating a compensation strategy for leaders that allows fo ...

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Building Valuable Relationships and Leveraging Your Network

Additional Materials

Counterarguments

  • While positioning oneself as a connector can be beneficial, it can also lead to transactional relationships if not done authentically.
  • Asking questions and offering assistance is positive, but it may sometimes be perceived as intrusive or self-serving if not approached with genuine interest.
  • Making introductions and organizing meetings is helpful, but it assumes that all parties are interested and have the time to engage, which may not always be the case.
  • Connecting founders with investors can be valuable, but it can also create an environment where connections are valued over the actual quality or viability of a business idea.
  • Ensuring people know, like, and think positively of you is important, but it can lead to a pressure to maintain a public persona that may not always reflect one's true self.
  • Consistently adding value is a strong strategy, but it can also result in burnout or neglect of one's own needs if not balanced with self-care.
  • Creating a compensation strategy for unlimited financial growth sounds ideal, but it may not be sustainable or applicable in all business models or industries.
  • Aligning personal and bus ...

Actionables

  • Develop a habit of sending personalized follow-up emails after meeting someone new, highlighting a point from your conversation and attaching a relevant article or resource that could help them with a challenge they mentioned. This shows you were attentive and are invested in their success, fostering a positive impression and a potential avenue for mutual support.
  • Start a virtual book club focused on professional development where each member invites one new person each month, expanding the network organically. This creates a platform for sharing knowledge and connecting with others who have similar interests, potentially leading to collaborations or mentorship opportunities.
  • Use social medi ...

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You’re Not Lazy - 15 Principles of Success

Focusing on Simplicity, Measurement, and Execution in Business

Martell underscores the essence of keeping things simple in business operations, diligently measuring progress, and focusing on taking action as pivotal elements for scaling and managing a business successfully.

Prioritize simplicity and focus over complexity in your business strategy

Martell champions the idea that simplicity in business practices is enormously beneficial. Complexity might be the default setting, but it should be deliberately avoided. An excellent example of this philosophy is when Steve Jobs slashed Apple's product line by 95% to zero in on one product line, demonstrating a disciplined approach to prioritization and elimination of distractions.

Ruthlessly eliminate unnecessary complications and distraction to scale more effectively

By stripping away the superfluous and honing in on the essential aspects of the business, companies can scale more effectively. Martell stresses the need for a ruthless elimination of unnecessary complications and distractions to facilitate smoother growth and a clearer strategic direction.

Measure the key metrics that matter most, and use them to drive progress

Martell emphasizes the acute necessity of measuring what truly matters by setting clear, quantifiable goals. This concept is illustrated with Martell's personal journey to improve his physical fitness, where he went from 17% to about 6% body fat in 90 days by meticulously tracking important metrics like macros and calories burned.

Set clear, quantifiable goals and track your progress relentlessly to ensure you stay on track

The business strategy must be guided by the principle "what gets measured gets managed," famously stated by Peter Drucker. Martell suggests that knowing and consistently reviewing detailed written goals is paramount. He models this in his life by regular checks on his bank account, daily cash positions, and his weight to remain aligned with his objectives. By s ...

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Focusing on Simplicity, Measurement, and Execution in Business

Additional Materials

Counterarguments

  • While simplicity is beneficial, some business environments are inherently complex and require nuanced strategies to navigate effectively.
  • Eliminating complications could sometimes remove necessary checks and balances that ensure quality and compliance.
  • Measuring key metrics is crucial, but overemphasis on certain metrics can lead to a narrow focus, potentially overlooking other important areas of the business.
  • Relentless tracking of progress might create a culture of micromanagement, which can stifle creativity and innovation.
  • A bias towards action is generally positive, but without adequate planning, it can lead to hasty decisions and costly mistakes.
  • Selling to a stranger as a starting point may not be suitable for all business models, especially those that require significant research and development.
  • Decisive action is important, but som ...

Actionables

  • You can streamline your daily decision-making by setting up a "rule-of-three" filter where for any new task or project, you ask yourself three questions: Does this align with my top three goals? Can I complete it with the resources I currently have? Will it simplify my workflow? If the answer isn't 'yes' to all three, reconsider or discard the task to maintain focus and avoid complexity.
  • Develop a habit of weekly personal audits where you review your activities and identify one habit or process each week that you can eliminate or simplify. This could be as simple as unsubscribing from non-essential emails to reduce inbox clutter or automating bill payments to save time and mental bandwidth.
  • Create a small-scale experiment to test new ideas before fully comm ...

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Aligning Your Actions with Your Priorities and "Why"

Dan Martell stresses the importance of ensuring that our personal and professional lives are a reflection of our core values and motivators.

Ensure your calendar, spending, and behaviors reflect your stated priorities

Martell's principles underpin the notion that congruence between one's actions and their broader goals or visions is crucial. This suggests that one should not just talk about what's important, but also illustrate conviction through the manner in which time and resources are allocated. It is the tangible evidence of where priorities truly lie.

Cultivate a powerful, personal "why" that transcends your own interests

Martell speaks about the importance of finding and working on a personal "why" that goes beyond self-interests. This involves identifying a cause or a purpose that's larger than individual fears and day-to-day struggles.

Martell also shares that your purpose could be connected to the most challenging experiences you've faced. He highlights how his own past, including being incarcerated as a teen, became a central part of his life's mission. This experience has propelled him forward to start a new program for at-risk ...

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Aligning Your Actions with Your Priorities and "Why"

Additional Materials

Counterarguments

  • Aligning actions strictly with stated priorities may not always account for the complexity and unpredictability of life, where flexibility and adaptability are often necessary.
  • The concept of a personal "why" that transcends self-interest might not resonate with everyone, as some individuals may find fulfillment in goals that are primarily self-oriented.
  • Identifying a cause larger than oneself can be daunting or overwhelming, and some individuals may find more satisfaction in focusing on personal growth or smaller-scale contributions.
  • Connecting one's purpose to challenging experiences can be beneficial, but it might not be a universal principle; some people may find their "why" in positive experiences or through other means.
  • The idea that overcoming obstacles leads to a profound "why" could inadvertently minimize the experiences of those who have not faced significant hardships or suggest that only through struggle can one find deep purpose.
  • While a strong "why" can indeed ...

Actionables

  • You can align your daily choices with your deeper values by creating a "values budget" that allocates your time and money according to what truly matters to you. For instance, if family is a top priority, you might budget more time for family dinners or activities, and allocate funds for family vacations or savings for education.
  • Develop a personal mission statement that encapsulates your broader purpose and use it as a compass for decision-making. Write down a statement that reflects your aspirations and how you want to contribute to the world, then refer to it when faced with choices to ensure they align with your mission.
  • Engage in reflective journali ...

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