Podcasts > Growth Stacking Show with Dan Martell > 9 Money Rules of the Top 1%

9 Money Rules of the Top 1%

By Dan Martell

In this episode of the Growth Stacking Show with Dan Martell, he shares financial strategies and mindsets adopted by the top 1% for building wealth. He advocates a disciplined approach: automating finances, living frugally on a fraction of income, and prioritizing investments that generate passive earnings over lavish lifestyle expenses.

Martell also delves into portfolio management, stressing the need for a substantial emergency fund, strategic allocation of capital, and investing in personal development to expand high-value skills. Throughout, he emphasizes managing personal finances with the rigor of running a business, tracking income/expenses meticulously and delegating tasks for maximum efficiency. His central advice revolves around leveraging money as a tool for continuous growth rather than an end goal itself.

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9 Money Rules of the Top 1%

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9 Money Rules of the Top 1%

1-Page Summary

Mindset and Habits for Money Management

Martell emphasizes automating finances and living on a small percentage of income to build wealth:

  • Automatically divide income into separate accounts to avoid mixing business and personal money
  • Live on 10% or less of total income, investing or saving the rest

He advises delaying lifestyle expenses and prioritizing investments that generate income:

  • Avoid depreciating assets requiring ongoing payments
  • Invest in skills, knowledge, and side hustles to increase earning potential

Investment Strategies and Portfolio Management

Building a Safety Net

Martell argues for a substantial emergency fund as a safety net:

  • Maintain at least 6 months' worth of living expenses in liquid savings
  • Provides stability during unexpected events without hasty financial decisions

Understanding Risk and Return

Understand the risk-return profiles of different investment options:

  • Allocate towards low-risk, high-return opportunities in areas of expertise
  • Avoid high-risk, low-return investments outside your competence

Developing Skills and Knowledge

Martell emphasizes investing significantly in personal development and skills training:

  • Spending on coaches, courses, and resources can vastly increase earning potential
  • Continuously expanding skills makes you more valuable in the job market

He advises focusing on high-value skills that increase income:

  • Prioritize skills leading to promotions, better jobs, or side hustles
  • Avoid the "work harder, not smarter" mindset

Treating Personal Finances Like a Business

Martell advocates managing personal finances with a profit and loss mentality:

  • Track income, expenses, and investments like a business
  • Hire professionals for complex assets and investments

He recommends delegating management of personal assets:

  • Eliminate burden of managing properties, vehicles, etc.
  • Free up time and mental energy for priorities

Money as a Tool, Not the Goal

Martell views money as a means to an end, not the ultimate objective:

  • The goal is using money to enable personal growth and impact
  • Avoid being solely focused on accumulating wealth

He advises leveraging money strategically:

  • Allocate resources towards activities that make you more valuable
  • Continuously expand skills, knowledge, and ability to create value

1-Page Summary

Additional Materials

Counterarguments

  • Living on 10% or less of total income may not be feasible for everyone, especially those with lower incomes or high cost of living.
  • Automatically dividing income into separate accounts might not be the best strategy for everyone; some may benefit from a more integrated approach to managing finances.
  • Avoiding depreciating assets is generally sound advice, but some depreciating assets, like cars, may be necessary for earning income or providing necessary transportation.
  • Investing in skills and knowledge is important, but not all investments in education guarantee a return, and some may lead to debt without increased earning potential.
  • Maintaining a 6-month emergency fund is ideal, but for many, this can be an unrealistic goal due to financial constraints.
  • Allocating towards low-risk, high-return opportunities is often challenging as typically, higher returns are associated with higher risks.
  • Hiring professionals to manage complex assets and investments can be beneficial, but it also comes with additional costs and may not always lead to better outcomes.
  • Delegating the management of personal assets can free up time, but it also means relinquishing control and potentially incurring higher costs.
  • Treating personal finances like a business is a useful metaphor, but personal finances have emotional and psychological aspects that can make this approach too simplistic for some individuals.
  • Viewing money as a tool and not the goal is a healthy perspective, but for some, accumulating wealth may be a necessary step towards achieving personal growth and impact.
  • Allocating resources towards activities that make one more valuable is sound, but determining what activities will lead to this can be highly subjective and uncertain.

Actionables

  • You can create a visual roadmap of your financial goals and the skills you need to achieve them by drawing a chart that connects your current financial state to your desired one, including milestones such as skill acquisition and income targets. For example, if you're aiming to transition into a tech career, your roadmap might include milestones like completing a coding bootcamp, building a portfolio, and reaching a certain salary threshold, each with an associated savings or investment goal.
  • Start a monthly "skill swap" with friends or community members where you exchange knowledge or training in areas you want to improve without spending money. For instance, if you're good at graphic design and want to learn basic accounting, find someone with accounting skills who's interested in learning design. This way, you both benefit from personal growth without the financial outlay for courses.
  • Implement a "future self" journaling practice where you write from the perspective of your future self, describing the skills and knowledge you've acquired and how they've contributed to your financial stability and growth. This exercise can help you identify the areas you need to focus on and reinforce the mindset of investing in yourself. For example, write an entry dated five years from now detailing how your fluency in a second language has opened up new job opportunities or how learning to invest has grown your wealth.

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9 Money Rules of the Top 1%

Mindset and habits around money management

Dan Martell imparts important strategies for money management, emphasizing the need for financial discipline and smart investing for building wealth.

Automate finances and live on a small percentage of income to build wealth

Dan Martell shares his personal experience of how lack of financial organization led to a costly mistake, resulting in an awareness of the importance of managing finances carefully.

Automatically divert incoming money into different accounts to avoid confusing business and personal finances

Martell’s wake-up call came after spending an entire significant check without setting aside money for taxes. This financial blunder motivated him to hire an accountant and structure his finances by being put on payroll. This crucial move helped him to separate his personal income from his business savings and to avoid confusion between the two.

Live on 10% or less of total income and invest or save the rest

Martell also advocates for living on a very small percentage of one’s income. Even during times when he made millions of dollars a year, he disciplined himself to keep living expenses low. This mindset allowed him to have the capital available for investment opportunities and for self-investment.

He stresses the notion of starting to accumulate savings before deciding on the level of investment in other areas, essentially prioritizing the building of wealth over immediate gratification from income.

Delay lifestyle expenses and prioritize investing in income-generating assets

Avoid spending money on depreciating assets that require ongoing payments

Martell distinctly advises against using money to buy depreciating assets. Instead, he urges people to invest in developing skil ...

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Mindset and habits around money management

Additional Materials

Counterarguments

  • Living on 10% or less of total income may not be feasible for everyone, especially those with lower incomes or high cost of living areas.
  • Automating finances can be beneficial, but it also requires a level of financial literacy to set up effectively, which not everyone may possess.
  • Diversifying income through side hustles is a good strategy, but it may not be sustainable or possible for individuals with time constraints due to family responsibilities or health issues.
  • Investing in skills and knowledge is important, but there should also be a balance between self-improvement and enjoying the present moment.
  • The advice to avoid borrowing for a lifestyle one cannot afford is sound, but some level of debt can be a strategic financial tool when used responsibly, such as mortgages or student loans.
  • The strategy of avoiding depreciating assets overlooks the potential utility and enjoyment they can provide, wh ...

Actionables

  • You can create a visual budget map to clearly delineate your income flow and intended savings. Draw a diagram that represents your income as a river, with branches leading to different pools representing your essential expenses, savings, and investment funds. This visual aid can help you see the proportion of your income that you're allocating to each area and adjust to ensure you're living within the 10% guideline.
  • Develop a skill-auction plan where you list your current skills and potential new ones you want to learn that could increase your income. For each skill, research and write down ways to monetize it, such as freelancing, consulting, or creating digital products. This plan will serve as a roadmap for investing in yourself and expanding your income streams.
  • Initiate a 'future fund' challenge wi ...

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9 Money Rules of the Top 1%

Investment strategies and portfolio management

Understanding and managing the balance between security and growth are vital in effective investment strategies and portfolio management. Dan Martell elaborates on two key components of this balance.

Build a substantial emergency fund as a safety net

Maintain at least 6 months' worth of living expenses in liquid savings

Dan Martell argues that maintaining a safety net of liquid savings is essential. He suggests that one should have at least six months’ worth of living expenses easily accessible. Martell points out that while it may be uncommon for someone's income to drop to zero, having this emergency fund ensures that, should it occur, there is an adequate time frame to find new opportunities - typically within six months.

This provides financial stability and the ability to weather unexpected events

The emergency fund acts as a protective buffer to prevent a financial tailspin in the face of unforeseen circumstances. The presence of this safety net is crucial to avoid making hasty and potentially damaging financial decisions, allowing one to regain financial stability even after life throws a curveball.

Understand risk-return profiles of different investment options

Martell believes that the second pillar of smart investing is recognizing the risk-return profiles inherent in various investment vehicles.

Allocate investments towards low-risk, high-return opportunities in areas of expertise

Investors are advised to focus their resources on low-risk and high-return investments within their domains of knowledge. This targeted investment strategy is grounded in the investor's familiarity with the s ...

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Investment strategies and portfolio management

Additional Materials

Clarifications

  • Understanding the risk-return profiles of different investment options involves assessing the relationship between the level of risk associated with an investment and the potential return or profit it could generate. Investments with higher risk typically offer the potential for higher returns but also come with a greater chance of loss. On the other hand, investments with lower risk generally offer lower potential returns but come with a reduced likelihood of significant loss. Evaluating these profiles helps investors make informed decisions based on their risk tolerance, financial goals, and investment expertise.
  • Investing in low-risk, high-return opportunities within one's domain of knowledge involves selecting investments that have a lower probability of losing money while still offering the potential for significant gains. This strategy leverages the investor's expertise in a particular industry or asset class to make informed decisions that align with their understanding of the market dynamics and potential risks. By focusing on areas they are familiar with, investors aim to capitalize on their insights to identify undervalued assets or opportunities that have the potential for above-average returns relative to the level of risk involved. This approach seeks to strike a balance between maximizing returns and minimizing the likelihood of substantial financial losses.
  • Investing in high-risk, low- ...

Counterarguments

  • While having a substantial emergency fund is generally good advice, some argue that too much liquidity can lead to missed opportunities for higher returns, as money sitting in savings accounts typically earns less interest than investments.
  • Six months' worth of expenses might not be the right number for everyone; some individuals with more volatile income streams or job security concerns might need a larger safety net, while others with stable jobs and additional sources of income might require less.
  • The concept of low-risk, high-return investments is often challenged, as typically higher returns are associated with higher risks. The idea that one can consistently find low-risk, high-return opportunities may be overly optimistic or not applicable in all market conditions.
  • Focusing investments solely within one's area of expertise might limit diversification, potentially increasing the risk of significant losses if that particular sector underperforms.
  • Some investment strategies emphasize the value of diversification, including investments outside one's primary area of expertise, to s ...

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9 Money Rules of the Top 1%

Developing skills and knowledge

Investing time and resources in personal development and skill acquisition is key for career progression and financial success. Martell's personal experience exemplifies the benefits of such investments.

Invest significantly in personal development and skills training

Martell discusses his personal success story, explaining how he invested in a business coach even with limited funds at his disposal. This decision led to a significant increase in his business income, showcasing the considerable value of investing in personal development.

Spending on coaches, courses, and resources can produce outsized returns in earning potential

The lesson from Martell's story is clear: investing in personal development is essential. It can vastly increase one's earning potential over time, far outpacing the incremental boosts from annual raises that may not align with one’s lifestyle aspirations.

Continuously expanding skills makes you more valuable to the job market

By continuously expanding one’s skills, an individual becomes more valuable in the job market, positioning themselves for greater opportunities and financial rewards.

Focus on high-value skills that can increase income

To maximize the return on investment in personal development, one should prioritize learning high-value skills.

Prioritize learni ...

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Developing skills and knowledge

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Counterarguments

  • Personal development doesn't guarantee financial success; other factors like market conditions, networking, and luck also play significant roles.
  • Martell's success story is anecdotal and may not be replicable for everyone due to individual circumstances and varying industries.
  • Spending on coaches and courses may not always yield a high return on investment, especially if the quality of the coaching or course is poor or if it doesn't align with market needs.
  • Expanding skills is valuable, but it's also important to deepen expertise in a specific area to become a specialist, which can be equally valuable in the job market.
  • High-value skills are often industry-specific, and what is considered high-value can change rapidly with market trends, making it a riskier investment.
  • ...

Actionables

  • You can leverage social media to find mentors and accountability partners in your desired skill area by reaching out to professionals who showcase their expertise online. Start by engaging with their content, then message them to express genuine interest in learning from their experience. This can lead to informal mentorship or peer accountability, which can be as valuable as formal coaching.
  • Create a personal skill development plan by identifying the skills most in demand within your industry and setting specific, measurable goals for acquiring them. Use job postings, industry forums, and professional networks to determine which skills are sought after, then allocate time each week to focus on learning these skills through online tutorials, community college classes, or practice projects.
  • Initiat ...

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9 Money Rules of the Top 1%

Treating personal finances like a business

Dan Martell advocates for approaching personal finances with the same level of organization and oversight as a business by using profit and loss statements, budgets, and even hiring professionals to manage complex aspects.

Manage personal finances with a profit and loss (P&L) mentality

Track income, expenses, and savings/investments like a business

Martell explains the importance of tracking personal income, expenses, and savings/investments with the same diligence a business would devote to its profit and loss statement. He emphasizes that by assessing finances with a P&L mindset, individuals can maintain a clearer understanding of their financial health and adhere to personal budgets.

Hire professionals to manage complex personal assets and investments

He goes further to suggest that for more complex portfolios, such as multiple homes or diverse investments, it might be prudent to hire professionals. Martell points out that wealth managers, accountants, and legal professionals are often part of the teams that help the wealthiest individuals oversee their estates and financial decisions.

Delegate management of personal assets and possessions

Eliminate the burden of managing multiple properties, vehicles, etc.

Martell argues that if an individual owns multiple properties and vehicles but does not want to deal with the stress of management, delegating is key. He shares his personal exp ...

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Treating personal finances like a business

Additional Materials

Counterarguments

  • Personal finances can be more fluid and less predictable than business finances, making strict adherence to a P&L approach potentially restrictive and less adaptable to personal life changes.
  • Hiring professionals to manage personal assets can be cost-prohibitive for many individuals, and the benefits may not always justify the expense.
  • The complexity of personal finances varies greatly from person to person; not everyone has the need for professional management or the level of assets that would warrant it.
  • Delegating management of assets can lead to a disconnect from one's own possessions and finances, potentially resulting in less personal satisfaction or a sense of loss of control.
  • The skills and mindset required to manage personal finances are different fr ...

Actionables

  • Create a visual dashboard for your finances using a free online tool to see a real-time overview of your income, expenses, and investments. By inputting your financial data into a dashboard that updates automatically, you can quickly identify trends and make adjustments as needed. For example, you might use a spreadsheet that connects to your bank accounts and categorizes transactions, giving you a pie chart of expenses or a graph of your savings growth over time.
  • Start a monthly "financial health" meetup with friends or community members to share knowledge and strategies for asset management. This peer-to-peer learning experience can help you gain insights into managing complex assets without being an expert. Each month, a different member could share a strategy they've used successfully, such as using an app to track rental property expenses or a method for evaluating vehicle maintenance costs.
  • Implement a "one-in, one ...

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9 Money Rules of the Top 1%

Viewing money as a tool, not the goal, to become more valuable

Martell communicates a poignant stance on wealth, advocating for the perspective of money as a means to foster personal growth, rather than an ultimate goal.

Money is a means to an end, not the ultimate objective

The true goal is using money to enable personal growth and impact

Martell argues that life's goal isn’t to simply accumulate wealth. Money should act as a resource to create, expand, and serve others. He uses a striking analogy, describing individuals as "poor" if their sole possession is money, indicating a lack of relational and experiential wealth, and suggests that real wealth comes from living a life one can be proud of—a notion that transcends mere financial status.

Avoid becoming a "prisoner of your possessions" or solely focused on accumulating wealth

While Martell doesn't directly address the concept of becoming a prisoner to one's possessions, he does signal a word of caution against allowing the maintenance of possessions to become a source of stress. This suggests that an overemphasis on accumulating and maintaining wealth can detract from its value.

Leverage money to buy back time and invest in yourself

Allocate financial resources towards activities that make you more valuable

Martell champions the act of investing in oneself as paramount to material accumulation. He cites his personal experience, asserting that the money invested in coaching and seminars brought him a return far greater than an equivalent investment in traditional financial markets like the S&P 500. He views skill development as an investment with a compounding effect, enhan ...

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Viewing money as a tool, not the goal, to become more valuable

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Counterarguments

  • Money as an ultimate objective can be a valid goal for some, as financial security itself can lead to personal satisfaction and fulfillment.
  • Personal growth and impact are not the only legitimate uses of money; for some, the accumulation of wealth may be a measure of success or a way to ensure family security.
  • The pursuit of wealth does not necessarily lead to becoming a "prisoner of your possessions"; disciplined financial management can lead to both wealth accumulation and personal freedom.
  • While leveraging money to buy back time is valuable, not all investments in oneself guarantee a return, and some individuals may find greater value in saving or investing in other ways.
  • Allocating financial resources towards personal growth assumes that one has excess ...

Actionables

  • You can create a "personal growth budget" by setting aside a portion of your income each month specifically for self-improvement activities. This could include online courses, books, or even travel that expands your cultural awareness. For example, if you're interested in photography, allocate funds to take a photography class or attend a workshop, which not only enhances your skills but also adds value to your personal and professional life.
  • Start a "time bank" where you track the hours you save by outsourcing tasks and invest them into learning new skills or volunteering. For instance, if you hire someone to clean your home, use the time you would have spent cleaning to learn a new language or volunteer at a local nonprofit. This practice ensures you're consciously using money to reclaim your time for growth-oriented activities.
  • Initiate a "skill swap" with friends or community me ...

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