Podcasts > Freakonomics Radio > Extra: What Is Sportswashing — and Does It Work? (Update)

Extra: What Is Sportswashing — and Does It Work? (Update)

By Freakonomics Radio + Stitcher

"Freakonomics Radio" delves into the controversial landscape of sports and finance in a revealing episode featuring Stephen Dubner and a panel of experts, including Victor Matheson, Bomani Jones, Alan Shipnuck, Karen Crouse, Brandel Chamblee, and legal perspective from Jodi Balsam. The essence of the debate rests on the emergence of LIV Golf, with its Saudi financial backing raising alarms about the influence of sovereign wealth on the traditions and ethics of professional sports. While massive contracts attract star players, the episode scrutinizes the concept of 'sportswashing'—using the allure of sports to divert attention from countries' human rights records—and its implications across different leagues and cultures.

The discussion extends from the fairways to the football fields as experts dissect the entangled issues of ownership and the trend towards foreign investments in major US sports, spurred by soaring franchise values. The spotlight is on the potential shift in NFL policies toward accepting foreign capital, including from Gulf states, as Balsam underlines an integral tension: the civic role that sports teams play versus their commercial viability. From LIV Golf's legal wranglings with the PGA Tour to foreseeing a new professional golf paradigm, the panel navigates the complex arena where sports, economics, and geopolitics converge, questioning the future of sports integrity amidst the tides of global investments.

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Extra: What Is Sportswashing — and Does It Work? (Update)

This is a preview of the Shortform summary of the Mar 4, 2024 episode of the Freakonomics Radio

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Extra: What Is Sportswashing — and Does It Work? (Update)

1-Page Summary

Saudi backed LIV Golf trying to become a rival league to PGA Tour

LIV Golf, funded by Saudi Arabia's sovereign wealth fund, is attempting to become a formidable rival to the PGA Tour by offering substantial financial incentives to golf's top players. The league, which includes well-known golfers such as Dustin Johnson and Phil Mickelson, who have received $150 million and $200 million contracts respectively, is challenging the established norms of the PGA Tour, such as partnering with the European PGA Tour to allow appearance fees for their Saudi International tournament. However, the initiative faces criticism for enabling Saudi Arabia to sportswash its human rights record, with notable figures in the golf industry highlighting the discrepancy in the scrutiny of Saudi investments in golf compared to soccer.

The PGA Tour and LIV Golf defectors have been engaged in a legal battle over the latter's antitrust lawsuit, alleging the PGA Tour's anti-competitive rules. Although the defectors did not win preliminary injunctive relief, a settlement was eventually reached that included an agreement to explore a merger between the two tours, which signifies a potential new era for professional golf.

Foreign investment and sports washing in European soccer

Foreign investments in European soccer, particularly by state-backed funds and oligarchs, raise ethical concerns about sports washing. Qatar's ownership of the Paris Saint-Germain soccer club and hosting the 2022 World Cup have been scrutinized for their implications, including potential influences on governance and societal norms. The conversation has also pointed to the signing of high-profile sports figures, such as Cristiano Ronaldo, in Saudi Arabia as methods of shifting attention from domestic controversies. This is a complex issue, where foreign investments come into contrast with different geopolitical stances, amplifying the concerns over the influence of authoritarian regimes in international sports.

Debate around foreign ownership in major US sports

The NFL is considering changes to its ownership policies, potentially opening up to foreign investors, including sovereign wealth funds from Gulf states, due to the surge in franchise values. Jodi Balsam raises the concern about the civic role of sports teams versus economic realities, highlighting the importance of sports as civic institutions that maintain local affiliations and community bonds. The conversation also touches upon the tension between preserving sports teams' authentic essence and economic strategies, emphasizing the need for a balanced approach to foreign investments, particularly involving nations with dubious human rights records.

1-Page Summary

Additional Materials

Clarifications

  • LIV Golf, backed by Saudi Arabia's sovereign wealth fund, is aiming to challenge the PGA Tour by offering significant financial incentives to top golfers. This new league has attracted notable players like Dustin Johnson and Phil Mickelson with lucrative contracts, disrupting the traditional golf landscape. The move has sparked controversy due to concerns about Saudi Arabia's human rights record and the impact of foreign investments on the sport. The initiative has led to a legal battle and discussions about a potential merger between LIV Golf and the PGA Tour.
  • Appearance fees in golf tournaments are payments made to professional golfers to entice them to participate in a specific tournament. These fees are separate from prize money and are typically offered to attract top players to enhance the event's prestige and viewership. Appearance fees are controversial in golf as they can influence player participation and the competitive balance of the tournament. The PGA Tour has historically prohibited appearance fees, while other tours, like the European Tour, have allowed them in certain circumstances.
  • Sports washing is a term used to describe the practice of using sports to improve a country's reputation, often to divert attention from controversial issues like human rights abuses. It involves leveraging sports events or investments to project a positive image internationally. Critics argue that sports washing can be a form of propaganda that masks underlying problems within a country. Foreign investments in sports, particularly by countries with questionable human rights records, can raise ethical concerns related to the potential whitewashing of their image through association with popular sports teams or events.
  • The antitrust lawsuit between the PGA Tour and LIV Golf defectors revolves around allegations of the PGA Tour's anti-competitive rules. The defectors claimed that the PGA Tour's regulations restricted their ability to participate in other golf leagues, impacting their professional opportunities. This legal battle highlighted the tensions between established golf organizations and emerging leagues seeking to disrupt the traditional golf landscape. Ultimately, the resolution included discussions about a potential merger between the PGA Tour and LIV Golf, signaling a potential shift in the professional golf industry.
  • Foreign investments in European soccer raise ethical concerns due to the potential for these investments to be used as a form of "sports washing," where controversial or unethical actions are obscured by involvement in sports. State-backed funds and oligarchs investing in European clubs can lead to questions about the influence of authoritarian regimes on governance and societal norms within the sport. High-profile signings and ownership by entities with questionable human rights records can divert attention from domestic controversies and create tensions between the commercial interests of the sport and ethical considerations. The debate around foreign ownership in European soccer underscores the complex interplay between financial investments, geopolitical implications, and the ethical responsibilities of clubs and governing bodies.
  • The potential merger between the PGA Tour and LIV Golf signifies a possible consolidation of the two tours into a single entity. This move could reshape the landscape of professional golf by combining resources and talent from both leagues. The merger discussions indicate a shift in the traditional structure of golf tournaments and player engagements. It reflects a strategic response to the competitive challenges posed by the emergence of new leagues like LIV Golf.
  • The debate around foreign ownership in major US sports centers on discussions within leagues like the NFL about potentially allowing foreign investors, including sovereign wealth funds, to own teams. This raises questions about the balance between preserving the cultural and community aspects of sports teams while considering the economic benefits of foreign investments. Critics express concerns about the potential influence of foreign entities with questionable human rights records on American sports franchises. The conversation underscores the need for a thoughtful approach that considers both the financial opportunities and the values associated with sports ownership.

Counterarguments

  • LIV Golf's financial incentives could be seen as a way to increase competition in professional golf, which may benefit players and fans by providing more choices and potentially improving the sport.
  • The high-profile signings by LIV Golf could be argued to reflect the market value of elite athletes and the natural progression of sports becoming more globalized and commercially driven.
  • The partnership between LIV Golf and the European PGA Tour for appearance fees could be viewed as an innovative approach to the business of golf, potentially leading to increased global interest and investment in the sport.
  • The legal battle between the PGA Tour and LIV Golf defectors could be interpreted as a necessary step towards modernizing the governance of professional golf and addressing potential monopolistic practices.
  • Foreign investment in European soccer can be seen as a positive force for the sport, bringing in capital that can improve facilities, attract top talent, and enhance the global appeal of leagues and clubs.
  • Qatar's ownership of Paris Saint-Germain and hosting of the 2022 World Cup could be defended as part of the country's broader strategy to diversify its economy and develop its international profile through sports.
  • The signing of high-profile sports figures like Cristiano Ronaldo in Saudi Arabia can be argued to contribute to the development of local sports industries and inspire a new generation of athletes in the region.
  • The NFL's consideration of foreign investment, including from Gulf state sovereign wealth funds, could be seen as a recognition of the increasingly international nature of sports and the need for leagues to adapt to the global market.
  • The debate around foreign ownership in major US sports could be countered by the argument that foreign investment can bring fresh perspectives, innovative management practices, and additional resources that benefit the teams and their communities.

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Extra: What Is Sportswashing — and Does It Work? (Update)

Saudi backed LIV Golf trying to become a rival league to PGA Tour

LIV Golf, backed by Saudi Arabia's sovereign wealth fund, aims to establish itself as a formidable competitor to the prestigious PGA Tour by offering huge financial incentives to top golf players.

Lucrative contracts offered to lure top players from PGA Tour

Hosted by Greg Norman and funded by Saudi Arabia, LIV Golf is making bold moves to attract superstar golfers with lucrative financial offers. Notably, Dustin Johnson resigned from the PGA Tour to join LIV Golf and reportedly received $150 million for headlining the Live Golf series. Similarly, Phil Mickelson was enticed by a $200 million contract, contributing to LIV Golf's rapidly expanding roster, which now includes globally recognized players such as John Rahm and Bryson DeChambeau.

The new league continues to challenge the status quo, as evidenced by its collaboration with the European PGA Tour for the Saudi International. This tournament allows appearance fees, a practice contrary to the norms of the American PGA Tour. The setup ensures that players get paid simply for showing up, with top golfers receiving seven-figure fees—an appealing guarantee compared to the PGA Tour's performance-based payout system.

Criticism of taking Saudi “blood money” to sportswash image

LIV Golf has drawn significant criticism for its ties to Saudi Arabia, a nation with a notorious human rights record. Industry voices like Brandel Chamblee argue that golfers partaking in the Saudi-funded league are, in effect, letting themselves be used to sportswash the country's international image.

The controversy was magnified when Phil Mickelson acknowledged the troubling aspects of the Saudi regime, including the murder of journalist Jamal Khashoggi and human rights abuses. Yet, he and others have chosen to participate in the league, despite the ethical implications, driven by the ...

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Saudi backed LIV Golf trying to become a rival league to PGA Tour

Additional Materials

Clarifications

  • LIV Golf offers lucrative contracts to top players, challenging the PGA Tour with its financial incentives and appearance fees. The league collaborates with the European PGA Tour for events like the Saudi International, where players receive guaranteed fees. Critics question the ethics of golfers joining LIV Golf due to its ties to Saudi Arabia and the practice of sportswashing. The league's structure emphasizes financial rewards and a different payment model compared to the performance-based system of the PGA Tour.
  • Appearance fees in golf tournaments are payments made to professional golfers simply for participating in an event. These fees are separate from prize money and are typically negotiated between the tournament organizers and the players. Appearance fees are common in some international tournaments and are used to attract top players to enhance the event's prestige and viewership. The practice of offering appearance fees is not prevalent in all golf tours and is often a point of contention due to its potential impact on the competitive integrity of the sport.
  • "Sportswashing" is a term used to describe the practice of using sports to improve a country's reputation or divert attention from negative aspects like human rights abuses. It involves leveraging sports events or investments to create a positive image internationally. In the context of Saudi Arabia's involvement in sports, critics argue that the country is using sports, like golf, to distract from its controversial actions and improve its global standing. The term highlights the potential for sports to be used as a tool for reputation management by countries or entities with questionable records.
  • The selective scrutiny of Saudi investments in sports highlights the differing levels of attention and criticism directed towards Saudi Arabia's involvement in various sporting ventures. Critics point out that while some investments, like LIV Golf, face intense scrutiny due to ethical concerns, other Saudi investmen ...

Counterarguments

  • The PGA Tour has long held a monopoly on elite professional golf, and the emergence of LIV Golf could introduce healthy competition, potentially benefiting players and fans with more choices and innovation in the sport.
  • Players are independent contractors and have the right to choose where they play based on their own career and financial interests.
  • The concept of appearance fees is not unique to LIV Golf and is a common practice in many professional sports, potentially making golf more aligned with global sports standards.
  • Engaging with countries that have human rights issues through sports can be seen as a form of diplomacy and might lead to positive changes by opening channels of communication and cultural exchange.
  • The criticism of Saudi investments in sports could be viewed as holding athletes and sports organizations to a different standard than other industries that do business with or in countries with questionable human rights records.
  • Th ...

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Extra: What Is Sportswashing — and Does It Work? (Update)

Legal battle between PGA Tour and LIV Golf defectors

An intense legal battle between the PGA Tour and LIV Golf defectors has unfolded, involving substantial financial investments in legal fees as both parties sought to assert their dominance in the professional golfing world.

Antitrust lawsuit claiming PGA Tour rules are anti-competitive

Eleven professional golfers who defected to LIV Golf initiated an antitrust lawsuit against the PGA Tour. The golfers contended that the PGA Tour was enforcing anti-competitive exclusivity provisions, which illegally restrained the market for the services of professional golfers. However, when these golfers sought preliminary injunctive relief, the court denied their request, arguing that they had not demonstrated irreparable harm in light of the significant compensation they had already received from LIV Golf.

During the legal proceedings, there were multiple side stories including unsuccessful attempts to subpoena Saudi entities, who then claimed foreign sovereign immunity.

Settled litigation and agreed to exp ...

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Legal battle between PGA Tour and LIV Golf defectors

Additional Materials

Clarifications

  • LIV Golf is a new golf league backed by the Saudi Arabian regime, aiming to challenge established tours like the PGA Tour. It has attracted attention for its significant financial backing and efforts to lure top golfers with lucrative offers. The league's emergence has sparked controversy due to concerns over human rights issues and the potential disruption it could bring to the traditional golfing landscape. LIV Golf's entry into the scene has led to a notable shift in the dynamics of professional golf, prompting legal battles and discussions about the future of the sport.
  • The court denied the golfers' request for preliminary injunctive relief because they failed to demonstrate irreparable harm, considering the substantial compensation they had already received from LIV Golf.
  • The potential merger between the PGA Tour and LIV Golf could have significant implications for the landscape of professional golf, including the consolidation of top talent and re ...

Counterarguments

  • The claim that the PGA Tour's rules are anti-competitive is a matter of legal interpretation, and there may be valid arguments that the rules are in place to protect the integrity of the tour and its events.
  • The court's denial of preliminary injunctive relief does not necessarily mean the golfers' claims are without merit; it may simply indicate that the legal standard for such relief was not met.
  • The significant compensation from LIV Golf could be seen as irrelevant to the legal question of whether the PGA Tour's rules are anti-competitive.
  • The unsuccessful attempts to subpoena Saudi entities might be criticized for potentially overreaching in the discovery process or for not respecting the principles of international law and sovereignty.
  • The idea of a merger between the PGA Tour and LIV Golf, while potentially beneficial, could also raise concerns about reduced competition and diversity ...

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Extra: What Is Sportswashing — and Does It Work? (Update)

Foreign investment and sports washing in European soccer

The intricacies and ethical concerns around foreign investment in European soccer are highlighted, particularly when the investors are state-backed funds and oligarchs with potential ties to authoritarian regimes.

Investment from state-backed funds and oligarchs

The issue of "sports washing"—countries using major sports investments and events to improve their global image—is examined against the backdrop of Qatar's ownership of Paris Saint-Germain soccer club and its hosting of the 2022 World Cup. Matheson emphasizes the infrastructural hurdles and the unusual move to December due to weather concerns in Qatar. Dubner and Matheson scrutinize FIFA's corruption and the implications of selecting Qatar for the World Cup, highlighting concerns about the influence such investments might bring.

Questions around letting authoritarian regimes buy influence

The discussions transition to the broader implications of these investments—how regions like the Middle East use sports to convey a more business-friendly and progressive image to the world, despite potentially conflicting internal policies and societal norms. For example, the World Cup in Qatar attracted negative attention toward the treatment of foreign workers and the local societal norms, raising concerns over the influence of authoritarian regimes on international perceptions through hosting large sporting events.

Balsam points to Cristiano Ronaldo's signing with the Saudi Pro Soccer League as an example of sports washing, suggesting that signing major sports figures can help divert atten ...

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Foreign investment and sports washing in European soccer

Additional Materials

Clarifications

  • "Sports washing" is a term used to describe the practice of countries or organizations using sports investments and events to improve their public image or reputation on a global scale. It involves leveraging the popularity and positive associations of sports to divert attention from controversial or negative aspects of their governance or policies. Essentially, it is a form of reputation management through sports involvement, where the focus is on the positive aspects of sports rather than addressing underlying issues or criticisms. This strategy aims to create a more favorable perception of the entity involved by associating it with the positive values and emotions often associated with sports.
  • Qatar's ownership of Paris Saint-Germain soccer club and its hosting of the 2022 World Cup are significant due to Qatar's efforts to use sports as a means to enhance its global reputation and influence. The ownership of a high-profile soccer club like PSG and hosting a major event like the World Cup are strategic moves by Qatar to showcase its capabilities and project a positive image on the international stage. These actions have raised ethical concerns and scrutiny regarding the motivations behind such investments and the potential impact on the sports industry and global perceptions.
  • FIFA's corruption allegations were linked to the bidding process for hosting the 2018 and 2022 World Cups. The selection of Qatar as the host country raised concerns due to allegations of bribery and unethical conduct. These issues led to investigations into FIFA officials and raised questions about the transparency and integrity of the World Cup bidding process.
  • In Qatar, concerns have been raised about the treatment of foreign workers, particularly those involved in the construction projects related to major sporting events like the World Cup. Reports have highlighted issues such as poor working conditions, low wages, and instances of exploitation faced by migrant workers in the country. These concerns have sparked debates about labor rights, human rights ...

Counterarguments

  • Foreign investment can bring much-needed capital, expertise, and global exposure to European soccer clubs, potentially benefiting the local economy and sports development.
  • The concept of "sports washing" may oversimplify the motivations and outcomes of foreign investments, ignoring the multifaceted nature of international relations and cultural exchanges.
  • FIFA's selection of Qatar for the World Cup, despite the controversies, could be seen as an opportunity to bring about social change and development in regions that have not previously hosted such events.
  • Hosting international sporting events can lead to improvements in infrastructure, create jobs, and boost tourism in the host country.
  • The presence of high-profile athletes like Cristiano Ronaldo in new markets can contribute to the growth and popularity of the sport in those regions.
  • The draft of retired Major League Baseball legends to a new league in the UAE could be viewed as a way to globalize ...

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Extra: What Is Sportswashing — and Does It Work? (Update)

Debate around foreign ownership in major US sports

The debate concerning foreign ownership in major US sports leagues has gained traction, particularly in the NFL, where there's a push to reassess ownership policies in light of skyrocketing franchise values, as well as broader implications involving the civic role of sports and economic realities.

NFL may loosen restrictions on foreign investors

Jodi Balsam brings to light that franchise values in US sports, especially the NFL, have surged to a point where ownership structures are reevaluated. The NFL has formed a committee to reconsider its current ownership policies, which include bans on investments from publicly traded corporations and private equity funds. Moreover, the league is pondering over the existing prohibition of foreign investment.

Balsam points out that upcoming NFL meetings are expected to deliberate on opening doors to foreign investments, with particular attention to Gulf state sovereign wealth funds. This shift could significantly alter the landscape of NFL ownership and inject substantial external capital into the league.

Concerns about civic role of sports versus economic realities

The discussion veers to the more profound issues at stake when it comes to foreign investment in US sports franchises. Balsam argues that sports teams hold a central role in crafting identity and act as civic institutions that forge community bonds and local affiliations that extend beyond entertainment. She articulates the potential conflict when considering foreign investment – the balance between maintaining the integrity and authenticity of sports teams as local civic institutions and acknowledging financial motivations.

Balsam emphasizes the importance of sports franchises maintaining a local presence in their communities through significant partnerships and engagements. Though she does not advocate for a complete ban on foreign investment, she notes the necessity for best pract ...

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Debate around foreign ownership in major US sports

Additional Materials

Clarifications

  • Gulf state sovereign wealth funds are investment funds owned by governments in countries located around the Persian Gulf. These funds invest in various assets globally and are often funded by revenues from commodity exports or foreign exchange reserves. They play a significant role in the global economy and can inject substantial capital into industries like sports through investments. Gulf state sovereign wealth funds are known for their long-term investment strategies and can impact the ownership landscape of industries they invest in.
  • When establishing partnerships with foreign investors in the context of sports franchises, best practices involve ensuring transparency, clear communication, and alignment of goals between the parties. It is essential to conduct thorough due diligence on potential foreign investors to assess their credibility, intentions, and potential impact on the franchise. Legal considerations, cultural differences, and risk management strategies should also be carefully evaluated and addressed in the partnership agreements. Maintaining a balance between financial gains and preserving the local identity and values of the sports team is crucial in these partnerships.
  • The discussions around the PGA Tour and the origins of Saudi money revolve around the potential involvement of Saudi Arabian funds in the golf industry. This has sparked debates regarding the source and implications of such investments in the sport. The mention of Saudi money in relation to the PGA Tour suggests a broader conversation about the influence of foreign investments in sports and the considerations surrounding them. The context implies that there may be contrasting views on the impact of these financial ties on the sports landscape.
  • The inte ...

Counterarguments

  • Foreign investment can bring global perspectives and innovation to US sports leagues, potentially benefiting the leagues' growth and international appeal.
  • Strict restrictions on foreign ownership may limit the pool of potential investors, which could hinder the financial growth and stability of sports franchises.
  • The infusion of foreign capital could lead to increased competition and higher standards within the leagues, which might improve the overall quality of the sport.
  • The concern about foreign investors from countries with questionable human rights records could be addressed through thorough vetting processes and clear ethical guidelines, rather than limiting foreign investment altogether.
  • The civic role of sports teams could be preserved through contractual agreements and community engagement clauses, ensuring that foreign investors uphold local traditions and support.
  • The argument that sports teams should maintain a local presence might overlook the potential benefits of a more diverse and international ownership group that can bring different cultural experiences to the local community.
  • The debate on the origins of Saudi money in ...

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