Confidence Classic: Make More Money & Do More Good with Derrick Kinney, CEO of Good Money Framework
In this episode of Creating Confidence, Derrick Kinney and Heather Monahan discuss how businesses can increase profits while making a positive social impact through charitable giving. Through real-world examples, they explore how integrating generosity into business models can create sustainable growth cycles that benefit both companies and their chosen causes.
The conversation examines how childhood experiences shape financial beliefs and offers strategies for overcoming limiting money mindsets. Kinney and Monahan share practical approaches to setting and achieving revenue goals, along with effective networking techniques that emphasize providing value before seeking returns. The episode shows how purpose-driven business practices can lead to increased sales, stronger client relationships, and meaningful community contributions.
This is a preview of the Shortform summary of the Oct 29, 2025 episode of the Creating Confidence with Heather Monahan
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1-Page Summary
The Power of Purpose-Driven Business and Giving Back
Derrick Kinney and Heather Monahan explore how combining profit-making with purposeful giving can enhance both business success and community impact.
Aligning Business With Charity Creates a "Win-win"
Kinney introduces the concept of "generosity purpose," where increased profits enable increased charitable giving. He shares the story of his client Dave, who found renewed passion for work after committing to donate a portion of his proceeds to charity. This commitment led to increased sales and client referrals. Similarly, Monahan observed that businesses with giving programs often outperform their competitors.
Incorporating Generosity Into Your Business Brings Fulfillment
Monahan describes how setting ambitious revenue goals tied to charitable causes can create a self-sustaining cycle of growth and giving. For instance, she helped a client develop a plan to scale to $75 million annually while supporting water crisis solutions in Africa. This approach not only motivated employees but also attracted mission-driven clients who supported their charitable initiatives.
Overcoming Limiting Beliefs About Money
Kinney shares his personal experience growing up with a poverty mindset and explains how childhood experiences shape our financial beliefs. He advises people to recognize and reframe these limiting beliefs, sharing an example of a woman who overcame her childhood-rooted fear of financial risks to make more empowering decisions. Kinney emphasizes the importance of shifting from a "receiver" to a "creator" mindset regarding money, encouraging entrepreneurship and teaching positive financial attitudes to children.
Strategies For Increasing Revenue and Impact
Kinney outlines practical approaches to increasing revenue and impact. He emphasizes setting specific, measurable financial goals rather than vague aspirations for "more" income. When it comes to networking, Kinney advocates for providing value before requesting anything in return. He demonstrates this through his own experience of distributing Heather Monahan's books to local organizations before seeking a partnership, which led to collaborative opportunities that expanded his influence.
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Counterarguments
- Aligning business with charity may not always result in a "win-win" if not strategically planned or if the charitable efforts do not align with the company's core values or customer interests.
- Generosity purpose could potentially lead to increased profits and charitable giving, but it could also distract from the primary business objectives if not managed properly.
- While businesses with giving programs might often outperform competitors, correlation does not imply causation, and other factors could contribute to their success.
- Incorporating generosity into business can bring fulfillment, but it might also place additional financial strain on the company if not balanced with the company's financial health.
- Setting revenue goals tied to charitable causes can be motivating, but it might also create undue pressure on employees and could potentially lead to unethical business practices in pursuit of those goals.
- Attracting mission-driven clients is beneficial, but it could also limit the business's market if it becomes too niche or if the mission does not resonate with a broader audience.
- Overcoming limiting beliefs about money is important, but simply changing beliefs may not be sufficient without addressing the systemic and practical barriers that individuals may face.
- Childhood experiences do shape financial beliefs, but adults have the capacity to learn and change behaviors regardless of past experiences.
- Shifting from a "receiver" to a "creator" mindset is a positive step, but it's important to recognize that systemic issues and lack of resources can make this shift more challenging for some individuals.
- Setting specific, measurable financial goals is crucial, but these goals should also be realistic and adaptable to changing market conditions.
- Providing value before requesting anything in networking is effective, but there should also be a balance to ensure that one's own business needs are being met and that the relationship is mutually beneficial.
Actionables
- You can start a "Generosity Jar" at home or work where you contribute a small amount of money each day or week, and once the jar is full, donate it to a charity that resonates with you. This simple act not only fosters a habit of giving but also serves as a visual reminder of your commitment to generosity, which can be motivating and fulfilling.
- Create a personal "Impact Investment Plan" by allocating a percentage of any additional income you earn—such as bonuses, tax refunds, or side hustle earnings—towards investments in social enterprises or community projects. This approach allows you to grow your wealth while contributing to causes that create social value, aligning your financial goals with your desire to make a positive impact.
- Develop a "Value-First Networking Strategy" by offering your skills or time to help others in your network without immediately expecting anything in return. For example, if you're good at graphic design, you could offer to help a friend with a logo for their new business. This builds trust and goodwill, which can lead to more meaningful and reciprocal professional relationships over time.
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The Power of Purpose-Driven Business and Giving Back
In today’s business landscape, aligning profit-making with purposeful giving is not only beneficial for communities but also enhances business success. Derrick Kinney and Heather Monahan discuss the significant impact of generosity in business.
Aligning Business With Charity Creates a "Win-win"
Cause Identification Drives Client Engagement and Business Success
Derrick Kinney introduces the concept of a "generosity purpose," which suggests that making more money to do more good creates a win-win situation. Also, Heather Monahan shares an example of a client who regained his passion for business after deciding to leverage it for charitable impact—building a schoolhouse in a village he visited.
Donating Profits Boosts Customer Loyalty and Trust
Kinney shares an example of his client Dave, who became disengaged from work until he identified a cause he cared about. Once he communicated his intent to donate a portion of his business proceeds to the cause, his sales increased, and his clients became more engaged. The heightened trust and loyalty that comes with donating profits were evident when Dave's clients increased their purchases and made referrals.
Highlighting Charitable Initiatives Differentiates Your Business
Kinney also recounts how his publicized support for education led to his personal business growth, as clients chose him for aligning with their values. Furthermore, Heather Monahan observed that a competitor with a give back program was outperforming others, partly because of the strength of their charitable campaigns.
Incorporating Generosity Into Your Business Brings Fulfillment
Leveraging Revenue Growth to Expand Charitable Giving Creates a Self-Sustaining Cycle Of Doing Good
Heather Monahan suggested to her client the idea of scaling business revenue to $75 million annually, with a targeted percentage donated to resolving the water crisis in Africa. This approach not only fulfills the charitable cause but also motivates the business to grow.
Connect Work To Higher ...
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Counterarguments
- While aligning profit-making with purposeful giving can enhance business success, it may not always translate to direct financial benefits, and the impact on communities can vary depending on the effectiveness of the charitable efforts.
- Cause identification can drive client engagement, but it might also alienate potential customers who do not share the same values or interests, potentially narrowing the market.
- Donating profits may boost customer loyalty and trust, but it could also be viewed skeptically if perceived as a marketing tactic rather than genuine philanthropy.
- Highlighting charitable initiatives can differentiate a business, but it might not compensate for a lack of competitive pricing, quality, or service, which are often primary factors in consumer decision-making.
- Incorporating generosity into business can bring fulfillment, but it can also introduce complexities in decision-making, where the balance between profit and purpose must be carefully managed.
- Leveraging revenue growth to expand charitable giving assumes that increased profits will continue, which may not be sustainable in fluctuating economic cond ...
Actionables
- You can start a small-scale community fund by setting aside a portion of your personal savings or income to support local projects. For example, if you're passionate about education, you could create a mini-grant program to provide school supplies for underfunded classrooms in your area. This not only helps the community but also gives you a sense of purpose and fulfillment.
- Consider purchasing from businesses that are known for their charitable efforts and make a habit of supporting them regularly. This could be as simple as choosing a coffee shop that donates a percentage of its profits to environmental causes or buying from online retailers that support fair trade practices. By doing so, you're indirectly contributing to the cycle of generosity and reinforcing the demand for businesses that give back.
- Encourage your workplace to adopt a charity or caus ...
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Overcoming Limiting Beliefs About Money
Challenging Negative Money Mindsets From Childhood
Derrick Kinney shares his own experience growing up in a lower middle-class household where a poverty mindset regarding money prevailed due to his parents' reluctance to take financial risks. His father, a metallurgical engineer, often hesitated at the brink of business opportunities, which had a lasting impact on Kinney’s attitudes towards money and risk-taking.
How Early Experiences Shape Beliefs About Money and Risk
Kinney describes a common scenario where children overhear family members expressing frustration over financial struggles, instilling in them the belief that a shortage of money leads to unavoidable pain. These early experiences can shape longstanding beliefs about money and risk.
Reframing Limiting Money Beliefs to Empower Your Future
To overcome these limiting beliefs, Kinney advises people to let go of the negative financial mindsets inherited from their past. He shares an anecdote of a woman whose childhood experience of her father being threatened with jail for bouncing a check left her fearful of financial risks as an adult. Once she recognized this fear as a limiting belief and not reality, she was able to make more courageous financial decisions, which subsequently improved her life.
"Embrace a 'Creator' Over 'Receiver' Mindset"
Kinney suggests shifting from a mindset of being a mere receiver of money to one of creating it. He argues that entrepreneurship and personal initiative, such as seeking out mentors and expressing clear goals, can lead to greater control over one’s income.
Boosting Entr ...
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Overcoming Limiting Beliefs About Money
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Counterarguments
- While letting go of negative financial mindsets is beneficial, it's important to recognize that deeply ingrained beliefs cannot always be easily discarded without professional help or significant personal work.
- The idea that recognizing fear as a limiting belief can lead to more courageous financial decisions may oversimplify the complex psychological barriers that can prevent people from taking action.
- Shifting from a receiver to a creator mindset is a positive step, but it's not always feasible for everyone due to various socioeconomic barriers that can limit opportunities for entrepreneurship.
- Entrepreneurship and personal initiative are not guaranteed paths to greater control over income; they also come with their own risks and challenges that might not be suitable for everyone.
- Pursuing business ventures or side hustles can offer more security and independence, but they can also lead to financial instability without proper planning and resources.
- Teaching ...
Actionables
- You can start a "Change Your Money Story" journal where you write down your current beliefs about money and where they might have come from, such as family attitudes or early experiences. Reflect on these entries and consciously write a new narrative that aligns with the financial mindset you wish to adopt. For example, if you've always believed that "money is scarce," you could start writing about money being abundant and available to those who seek opportunities.
- Create a "Fear Challenge" where you identify one small financial risk each month that you would normally avoid due to fear, such as investing a modest sum in a new stock or starting a low-cost side hustle. Document the outcomes and your emotional responses in a dedicated notebook or digital app to track your progress in overcoming fear-based financial decisions.
- Develop a "Kid's Fina ...
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Strategies For Increasing Revenue and Impact
Derrick Kinney provides listeners with tangible strategies to increase their revenue and magnify their impact, focusing on setting specific financial goals and leveraging personal networks in meaningful ways.
Setting Specific, Measurable Financial Goals to Drive Progress
Kinney stresses the importance of specificity in financial goal setting, urging his audience to avoid vague aspirations for "more" income and to write down a precise income goal.
Financial Targets: Actionable Steps and Milestones
By establishing clear financial targets, individuals can create actionable steps toward achieving their income goals. Kinney encourages his listeners to identify specific milestones and persistently work toward them.
Consistently Taking Daily Actions Towards Your Money-Making Objectives
He also highlights the need for daily actions aimed at supporting these financial objectives. Kinney suggests strategies such as changing jobs, starting a side business, or discussing opportunities for added value with an existing employer as ways to continuously advance toward the set financial targets.
Leveraging Your Network to Amplify Success
Kinney explains how constructive relationship-building with influencers can amplify one's success, emphasizing a strategy of providing value before asking for anything in return.
Provide Value to Influencers Before Requesting Anything
Kinney describes a method for breaking through the noise when contacting influencers, which involves offering value or service first. He advises listeners to consider acts such as making a charitable donation or purchasing and distributing books in support of an individual’s efforts before reaching out to request something, such as through direct messages on Instagram.
Empowering Others to Reach Financial and Charitable Goals
Kinney reinforces the idea of empowering ...
Here’s what you’ll find in our full summary
Strategies For Increasing Revenue and Impact
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Counterarguments
- Setting specific financial goals is important, but flexibility is also key as circumstances can change, and too rigid a focus may lead to missed opportunities or an inability to adapt to new market conditions.
- Daily actions are crucial, but it's also important to recognize the role of rest and recovery in maintaining long-term productivity and avoiding burnout.
- Changing jobs or starting a side business can be effective strategies, but they also come with risks and may not be suitable for everyone, especially those with significant responsibilities or limited resources.
- While leveraging personal networks can be powerful, over-reliance on influencers or external parties can diminish self-reliance and may not be sustainable in the long term.
- Providing value first is a strong approach, but it should be genuine and not simply a transactional tactic to gain favor, as this can lead to superficial relationships that may not endure.
- Em ...
Actionables
- Create a financial vision board to visualize your goals and inspire daily action. Use a corkboard or digital app to pin images and quotes that represent your financial targets, such as a dream home, travel destinations, or a charity you want to support. This visual representation can serve as a daily reminder and motivation to take steps towards your goals.
- Develop a 'value-added' checklist for your current job to enhance your performance and income potential. Identify skills or tasks that are in demand within your company but currently overlooked, such as learning a new software tool or taking on a project that others are reluctant to tackle. By adding these to your daily routine, you can position yourself as an indispensable asset, potentially leading to promotions or raises.
- Initiate a 'generosity c ...
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