Podcasts > Creating Confidence with Heather Monahan > Confidence Classic: Captivate Any Audience with These Expert Secrets of Storytelling with Ashley Stahl Top 100 TEDx Speaker

Confidence Classic: Captivate Any Audience with These Expert Secrets of Storytelling with Ashley Stahl Top 100 TEDx Speaker

By Heather Monahan

In this episode of the Creating Confidence with Heather Monahan podcast, Ashley Stahl from Wise Whisper shares techniques for crafting captivating stories and speeches. Stahl discusses effective storytelling structures like the mosaic, bait-and-switch, and flashback methods, emphasizing the importance of a dramatic opening balanced with educational content.

The episode explores how personal narratives about struggles and shared human experiences can forge connections with audiences. Stahl also explains how crafting a signature speech can grow businesses and brands by positioning speakers as credible experts. By recounting her journey from overcoming self-doubt to discovering the persuasive power of words, Stahl illustrates Wise Whisper's process of helping clients find their voices as speakers.

Confidence Classic: Captivate Any Audience with These Expert Secrets of Storytelling with Ashley Stahl Top 100 TEDx Speaker

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Confidence Classic: Captivate Any Audience with These Expert Secrets of Storytelling with Ashley Stahl Top 100 TEDx Speaker

1-Page Summary

Storytelling Techniques and Structures

Ashley Stahl from Wise Whisper discusses storytelling approaches like the mosaic, bait-and-switch, and flashback methods to craft engaging narratives. She emphasizes the impact of a dramatic opening, balanced with valuable content. Educational elements like etymology and historical context can add depth.

Crafting Powerful Openings and Speeches Using Storytelling

Stahl advises optimizing titles for searchability and setting up intrigue. She exemplifies powerful openings by dropping the audience into an impactful moment, evoking emotions. Conversational stories about personal struggles or shared human experiences forge connections.

Using Personal Stories to Connect With an Audience

At Wise Whisper, clients identify pivotal life events through exercises like the "lifetime line," developing a repertoire of relatable anecdotes. This self-reflection uncovers meaningful narratives and builds confidence.

Leveraging Storytelling to Grow Your Business and Brand

Crafting a signature talk, like a TEDx speech, can drive leads, book sales, and speaking opportunities, according to Stahl. It builds credibility as an expert. Wise Whisper's comprehensive process helps uncover clients' powerful stories for captivating speeches.

The Speaker's Journey To Becoming a Speechwriter

Stahl recounts overcoming self-doubt through coaching to deliver successful speeches. She transitioned from national security to speechwriting, realizing the persuasive power of words and narratives. Wise Whisper helps clients find their voices as speakers.

1-Page Summary

Additional Materials

Counterarguments

  • While dramatic openings can be impactful, they may not be suitable for all types of narratives or audiences; some contexts may require a more subdued or informative start.
  • Educational elements like etymology and historical context can enrich a story, but they can also distract or overwhelm the audience if not integrated seamlessly.
  • Optimizing titles for searchability is important, but it should not come at the expense of creativity or accurately reflecting the content of the speech or narrative.
  • Dropping the audience into an impactful moment can evoke emotions, but it can also confuse the audience if not enough context is provided.
  • Personal stories can forge connections, but overuse or inappropriately sharing personal anecdotes can seem self-indulgent or off-topic.
  • The "lifetime line" exercise may help some clients identify pivotal life events, but it might not be effective for everyone, and some individuals may not be comfortable sharing personal details.
  • Crafting a signature talk can drive leads and opportunities, but it also requires a significant investment of time and resources, which may not be feasible or effective for all individuals or businesses.
  • Building credibility as an expert through a signature talk is valuable, but expertise can also be demonstrated through other means such as published works, professional achievements, or peer recognition.
  • Overcoming self-doubt is a personal journey, and while coaching can be beneficial, it may not be the only or best solution for everyone facing self-doubt.
  • The transition from national security to speechwriting highlights the versatility of skills, but it may not be a practical or desirable path for all professionals.
  • While Wise Whisper may help clients find their voices as speakers, some individuals may benefit more from other methods of communication or different types of coaching and support.

Actionables

  • You can enhance your storytelling by incorporating interactive elements during your narratives. For example, when sharing a story in a social setting or presentation, ask your audience questions that relate to the plot or characters. This could be as simple as "Have you ever felt like this?" or "What would you do in this situation?" It makes the story more immersive and encourages listeners to invest emotionally.
  • Develop a habit of journaling significant events and emotions daily to create a reservoir of personal anecdotes. This practice will give you a wealth of material to draw from when you need to tell a story that connects with your audience. Over time, you'll have a collection of moments that you can weave into conversations or presentations to illustrate points with authenticity.
  • Experiment with different narrative structures in your everyday conversations. Next time you're sharing an experience with a friend, try starting in the middle of the action to capture their interest immediately. Afterward, reflect on their reactions to gauge the effectiveness of this approach. Adjusting how you tell stories in casual settings can be a low-stakes way to refine your skills for more formal speaking opportunities.

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Confidence Classic: Captivate Any Audience with These Expert Secrets of Storytelling with Ashley Stahl Top 100 TEDx Speaker

Storytelling Techniques and Structures

Ashley Stahl from Wise Whisper provides insight into various storytelling techniques and how they can captivate an audience or impart wisdom.

The Eight Different Storytelling Approaches

Stahl discusses the different storytelling approaches that can be used to create impactful narratives.

Hero's Journey, Dramatic Story Arcs, Snapshot, Gap, Proof-In-the-pudding, Mosaic, Bait-And-switch, Flashback

At Wise Whisper, storytellers use a variety of approaches to engage listeners. The mosaic method is employed to weave complex narratives like those of the Arab Spring, while the bait-and-switch technique, similar to the twists in HBO's "The Undoing," surprises the audience by flipping their expectations. Additionally, Wise Whisper utilizes the flashback method to thrust viewers into an intense moment without context, mimicking the sensation of a spy movie. The company also relies on the proof-in-the-pudding approach, which focuses on presenting a single argument and convincing the audience of its validity through education.

Impact of a "Cheap Shot" or Dramatic Story Opening

The introduction of a narrative can be crucial for audience engagement, but it must be handled with care to ensure lasting impact.

Grabbing Attention With a Shocking Anecdote

Stahl highlights the effectiveness of starting with a "cheap shot story" when it is told with spirit, noting that such openings can lead to viral TEDx or TED talks. She argues that having a shocking or crazy story is essential for grabbing people's attention from the start.

Balancing the Dramatic Opening With Meaningful Content

However, Stahl points out that the initial shock should be balanced with meaningful and useful content. If the rest of the talk doesn't provide value to the audience, people are less likely to share or be influenc ...

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Storytelling Techniques and Structures

Additional Materials

Counterarguments

  • While the "cheap shot story" can be effective, it may also be perceived as manipulative or sensationalist, potentially undermining the speaker's credibility if not used judiciously.
  • The bait-and-switch technique, while surprising, might leave some audience members feeling deceived or frustrated if their expectations are not ultimately satisfied in a meaningful way.
  • The use of the flashback method can be disorienting or confusing for some audience members, especially if not executed with clear narrative purpose.
  • The proof-in-the-pudding approach may oversimplify complex issues by focusing on a single argument, potentially neglecting other relevant perspectives or nuances.
  • Relying too heavily on dramatic story arcs or the Hero's Journey can lead to predictable and formulaic storytelling, which might not resonate with all audiences.
  • The mosaic method, while effective for complex narratives, may require a higher level of engagement from the audience, which could be challenging for some listeners to maintain.
  • Incorporating data and educational elements for depth and credibi ...

Actionables

  • You can enhance your personal storytelling by incorporating unexpected twists in everyday anecdotes, similar to the bait-and-switch technique, to keep friends and family engaged and surprised during conversations. For instance, start a story about a routine trip to the grocery store but pivot to an unexpected encounter or revelation you had, which contrasts with the mundane setting.
  • Create a personal blog or social media series where you share educational stories, using historical facts or etymology to add depth, much like the proof-in-the-pudding approach. For example, if you're discussing a current event, you could delve into its historical roots or the origin of a key term involved, providing a richer context for your audience.
  • When sharing experiences or lessons learned with others, star ...

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Confidence Classic: Captivate Any Audience with These Expert Secrets of Storytelling with Ashley Stahl Top 100 TEDx Speaker

Crafting Powerful Openings and Speeches Using Storytelling

Ashley Stahl realizes the power of an engaging title and how a story can captivate an audience from the very beginning.

The Importance of the Title and Hook

Optimizing the Title For Searchability and Audience Appeal

Stahl compares selecting a title to picking the best-wrapped present at a white elephant party. She advises choosing titles that resonate with what an ideal customer might be searching for, suggesting that a title like "the art of confidence" is optimized for platforms such as YouTube due to its SEO potential.

Using the Title to Set Up the Opening

The title serves as the first opportunity to captivate an audience, setting up expectations and intrigue that lead into the opening of the speech.

Structuring the Powerful Flashback Opening

Dropping the Audience Directly Into an Impactful Moment

Stahl exemplifies a powerful flashback opening by recalling how she brought her audience into a moment when she was amidst tear gas in Istanbul. This reflects her advice to start storytelling by dropping the audience directly into an impactful moment without context.

Painting a Vivid Picture and Evoking Emotions

By sharing these intense experiences, from a tear gas-filled protest to receiving news about speaking at TEDxBerkeley, Stahl paints a vivid image that evokes strong emotions, immediately grabbing the listener’s attention.

Techniques for a Conversational, Relatable Opening

Sharing a Heartfelt Personal Experience or Struggle

Stahl suggests selecting a moment that signifies something significant—a profound realization or a poignant memory. Stahl's recollection of her father's scam call pretending she had been kidnapped is an example of sharing a heartfelt ...

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Crafting Powerful Openings and Speeches Using Storytelling

Additional Materials

Counterarguments

  • While engaging titles are important, they should not be misleading or prioritize SEO over content relevance, as this can disappoint and alienate the audience.
  • Flashback openings can be powerful, but they may also confuse the audience if not carefully crafted or if the context is too obscure.
  • Evoking strong emotions is a double-edged sword; it can alienate audience members who may not relate to or appreciate the intensity of the experience.
  • Personal experiences are compelling, but overemphasis on the speaker's story can come across as self-indulgent if not tied back to the audience's interests or learning.
  • Relatability is subjective; what is relatable for one person might not be for another, and assuming shared experiences can sometimes overlook diverse backgrounds and ...

Actionables

  • You can refine your storytelling by practicing with a 'story swap' where you and a friend exchange stories with a focus on engaging titles and emotional content. Set up a casual meeting with a friend where you both bring a story to share. Before telling your story, explain the title and why you chose it, aiming for intrigue and searchability if it were to be shared online. After each story, discuss what emotions were evoked and how the opening could be made more impactful, using feedback to refine your approach.
  • Enhance your ability to create vivid imagery by writing daily micro-stories based on random photographs. Find a photo each day from sources like online photography forums or random image generators, and write a short paragraph that paints a vivid picture of the scene. Focus on including sensory details and emotional undertones to practice evoking strong imagery and feelings, as if you were setting the stage for an audience.
  • Build a deeper connection with others by sh ...

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Confidence Classic: Captivate Any Audience with These Expert Secrets of Storytelling with Ashley Stahl Top 100 TEDx Speaker

Using Personal Stories to Connect With an Audience

Ashley Stahl discusses the techniques used at the Wise Whisper Agency to help clients mine their personal experiences and use them to forge connections with an audience.

Mining Life's Stories: The Power of "Bits and Bobs"

Ashley Stahl mentions an exercise given to clients where they create a lifetime line to pinpoint pivotal events and glean insights from them.

Identifying Significant Life Events and the Lessons Learned

During the intake process at Stahl's agency, clients are asked to name ten of the most significant life events, explaining why they were significant, what was learned, and how they were transformed by these experiences. This practice helps clients recognize the meaningful impact of their past and the lessons they carry forward.

Developing a Repertoire of Anecdotes

Stahl emphasizes the importance of developing a collection of stories, or "bits and bobs," that speakers can draw upon. These anecdotes become a part of their arsenal, useful during talks or in response to audience queries. She highlights how opening with a personal anecdote that's not even about oneself can create immediate rapport with an audience.

The Therapeutic and Confidence-Building Process of Self-Reflection

Through the storytelling exercise, clients uncover profound personal narratives that resonate with meaning and value.

Uncovering Value and Meaning in Experiences

Clients often undergo a revelatory experience as they work through the anecdote exercise, whi ...

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Using Personal Stories to Connect With an Audience

Additional Materials

Counterarguments

  • Personal stories may not always be the most effective way to connect with every audience; some audiences may prefer data-driven or factual presentations.
  • The process of identifying significant life events can be subjective, and what one person deems significant may not resonate with others.
  • There is a risk of oversharing or making the audience uncomfortable if personal anecdotes are too intimate or not relevant to the topic.
  • Not all individuals may be comfortable with or skilled at storytelling, which could lead to ineffective communication.
  • The therapeutic benefits of the storytelling exercise may not be a substitute for professional mental health care when needed.
  • The focus on personal experiences might inadvertently lead to a self-centered approach, neglecting the interests and perspectives of the audience.
  • The assumption that everyone has transformative life events that are easily identifiable and can be used in storytelling may not hold true for all individ ...

Actionables

  • You can create a visual timeline of your life using a free online graphic design tool to map out significant events and their impacts visually. Start by selecting a template that resembles a timeline and add icons or images that represent each pivotal event. This visual approach can make it easier to see patterns and connections between different periods of your life, leading to deeper insights.
  • Try writing a short story featuring a character based on yourself to explore personal narratives in a creative way. Invent a scenario where the character faces a challenge similar to one you've encountered. As you write, focus on how the character overcomes obstacles and what they learn. This method allows you to detach from your own experiences and examine them from a fresh perspective, potentially uncovering new meanings and values.
  • Organize a small, informal storytell ...

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Confidence Classic: Captivate Any Audience with These Expert Secrets of Storytelling with Ashley Stahl Top 100 TEDx Speaker

Leveraging Storytelling to Grow Your Business and Brand

The wise use of storytelling in the form of talks and speeches, like those given on the TEDx platform, can dramatically bolster an individual’s business and brand, as evidenced by Ashley Stahl's Wise Whisperer Agency and its clients' successes.

Benefits of a Signature Talk or TEDx Speech

Stahl and others suggest that giving a well-crafted talk can be transformative for one’s career or business ambitions.

Driving Leads, Book Sales, and Speaking Opportunities

Stahl's Wise Whisperer Agency has crafted hundreds of TEDx talks and speeches, helping speakers to drive leads, promote book sales, and create significant speaking opportunities. Heather Monahan endorses Ashley for her exceptional work with many clients. Stahl herself notes that after her nine-minute TEDx talk went viral, she experienced mind-blowing opportunities, with 80% of her coaching business clients coming from that single talk. Her keynote speaking fees increased from $5k to $30k per speech, and she received six book deal offers following her TEDx talks.

Building Credibility and Visibility As an Expert

Achieving a visible and credible standing as an expert in one’s field can be significantly bolstered by crafting a captivating signature talk. Stahl mentions that titles with SEO-optimized potential, like those used for TEDx talks, are beneficial in building credibility and visibility as an expert. Crafting a TEDx talk and getting booked on the TEDx stage or any desired stage can have remarkable results, as Stahl's work and her clients' experiences testify.

Value of a Speech Writing Agency

The unique services offered by agencies such as Wise Whisperer can have a pronounced impact on one’s ability to connect with an audience through powerful storytelling.

Comprehensive Intake Process to Uncover Powerful Stories

The comprehensive intake form employed by Wise Whisperer aims to delve deep into clients' psyches and souls to pull out personal and significant life stories, essential for crafting speeches that resonate with audiences. Heather Monahan mentions that her clients' experiences with the agency often include a thorough intake questionnaire, designed to glean detailed informati ...

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Leveraging Storytelling to Grow Your Business and Brand

Additional Materials

Counterarguments

  • Not all individuals may have the same level of success with storytelling as the examples provided; results can vary widely based on numerous factors such as topic, audience, and presentation skills.
  • The effectiveness of a TEDx talk or any public speech in driving business success may not be as pronounced in industries or niches where such platforms are less valued or relevant.
  • The cost of hiring a speechwriting agency might not be justifiable for all businesses, especially smaller ones with limited budgets.
  • The impact of a single speech may be overstated; sustained effort and multiple touchpoints are often necessary for long-term success and brand building.
  • The assumption that a speech can drive leads and sales may not hold true if the content of the speech does not align well with the audience's interests or needs.
  • The process of crafting a speech with an agency may not be as personalized or authentic as one written by the speaker, potentially affecting audience connection.
  • The success stories mentioned may suffer from survivorship bias, highlighting only those who have succeeded while ignoring many who may not have seen such benefits.
  • The idea that a speech ...

Actionables

  • You can start a personal storytelling challenge by sharing a short, impactful story related to your business or career on social media every day for a month. This will help you practice crafting and delivering stories, and you'll get immediate feedback from your audience to refine your approach. For example, if you're a baker, share the story behind your most popular pastry, or if you're a photographer, tell the tale of the most challenging shoot you've faced and how you overcame it.
  • Organize a small, informal gathering with friends or colleagues where you can present a short talk on a topic you're passionate about. Use this as a safe space to test out your public speaking skills and storytelling techniques. For instance, if you're into sustainable living, give a talk on simple changes people can make in their daily lives to be more eco-friendly, and encourage a discussion afterward to engage with your audience.
  • Create a virtual book club focused on bo ...

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Confidence Classic: Captivate Any Audience with These Expert Secrets of Storytelling with Ashley Stahl Top 100 TEDx Speaker

The Speaker's Journey To Becoming a Speechwriter

Heather Monahan and Ashley Stahl explore the path that led Stahl from speaking at the Pentagon to becoming a mentor, coach, and speechwriter helping others to find their voice.

Overcoming Self-Doubt to Deliver a Successful Tedx Talk

Shaped by her experiences and coaching, Stahl became a proficient public speaker overcoming self-doubt and utilizing her real-world experiences.

Coaching and Mentorship to Develop Public Speaking Skills

Stahl recounts receiving essential coaching that taught her how to structure her speeches effectively. This mentorship was crucial to her overcoming doubt and delivering successful speeches. Stahl’s speech at a TEDx event marked a significant point in her journey. Despite the pressure, she managed to deliver the best talk she could, a testament to her acquired public speaking skills.

Translating Real-World Experiences Into Compelling Narratives

Stahl leveraged her Pentagon experiences to craft a narrative that resonated with her audience. Rather than relying solely on innate talent, she honed her skills through learning and growth, eventually finding her rhythm on speaking tours and learning how to command an audience.

Transitioning From National Security To Creative Storytelling

Stahl found her way from a critical role in national security to the creative realm of constructing powerful speeches that persuade and command attention.

Discovering the Power of Words and Persuasion

Stahl noted the huge impact words can have in persuasion an ...

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The Speaker's Journey To Becoming a Speechwriter

Additional Materials

Actionables

  • You can enhance your public speaking by recording yourself giving a speech and then watching it to identify areas of improvement. Watching your own performance can be uncomfortable, but it's a powerful way to see where you might be hesitating, using filler words, or lacking in confidence. Try to focus on improving one aspect at a time, such as your body language or vocal variety, to make the task more manageable.
  • Start a personal storytelling project where you write down significant life experiences and practice weaving them into conversations or presentations. This can help you become more comfortable with sharing personal anecdotes and recognizing the value of your unique experiences. You might begin by writing a short story about a pivotal moment in your life and then find opportunities to share it with friends or at a local storytelling event.
  • Create ...

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