In this episode of the Creating Confidence with Heather Monahan podcast, Ashley Stahl from Wise Whisper shares techniques for crafting captivating stories and speeches. Stahl discusses effective storytelling structures like the mosaic, bait-and-switch, and flashback methods, emphasizing the importance of a dramatic opening balanced with educational content.
The episode explores how personal narratives about struggles and shared human experiences can forge connections with audiences. Stahl also explains how crafting a signature speech can grow businesses and brands by positioning speakers as credible experts. By recounting her journey from overcoming self-doubt to discovering the persuasive power of words, Stahl illustrates Wise Whisper's process of helping clients find their voices as speakers.
Sign up for Shortform to access the whole episode summary along with additional materials like counterarguments and context.
Ashley Stahl from Wise Whisper discusses storytelling approaches like the mosaic, bait-and-switch, and flashback methods to craft engaging narratives. She emphasizes the impact of a dramatic opening, balanced with valuable content. Educational elements like etymology and historical context can add depth.
Stahl advises optimizing titles for searchability and setting up intrigue. She exemplifies powerful openings by dropping the audience into an impactful moment, evoking emotions. Conversational stories about personal struggles or shared human experiences forge connections.
At Wise Whisper, clients identify pivotal life events through exercises like the "lifetime line," developing a repertoire of relatable anecdotes. This self-reflection uncovers meaningful narratives and builds confidence.
Crafting a signature talk, like a TEDx speech, can drive leads, book sales, and speaking opportunities, according to Stahl. It builds credibility as an expert. Wise Whisper's comprehensive process helps uncover clients' powerful stories for captivating speeches.
Stahl recounts overcoming self-doubt through coaching to deliver successful speeches. She transitioned from national security to speechwriting, realizing the persuasive power of words and narratives. Wise Whisper helps clients find their voices as speakers.
1-Page Summary
Ashley Stahl from Wise Whisper provides insight into various storytelling techniques and how they can captivate an audience or impart wisdom.
Stahl discusses the different storytelling approaches that can be used to create impactful narratives.
At Wise Whisper, storytellers use a variety of approaches to engage listeners. The mosaic method is employed to weave complex narratives like those of the Arab Spring, while the bait-and-switch technique, similar to the twists in HBO's "The Undoing," surprises the audience by flipping their expectations. Additionally, Wise Whisper utilizes the flashback method to thrust viewers into an intense moment without context, mimicking the sensation of a spy movie. The company also relies on the proof-in-the-pudding approach, which focuses on presenting a single argument and convincing the audience of its validity through education.
The introduction of a narrative can be crucial for audience engagement, but it must be handled with care to ensure lasting impact.
Stahl highlights the effectiveness of starting with a "cheap shot story" when it is told with spirit, noting that such openings can lead to viral TEDx or TED talks. She argues that having a shocking or crazy story is essential for grabbing people's attention from the start.
However, Stahl points out that the initial shock should be balanced with meaningful and useful content. If the rest of the talk doesn't provide value to the audience, people are less likely to share or be influenc ...
Storytelling Techniques and Structures
Ashley Stahl realizes the power of an engaging title and how a story can captivate an audience from the very beginning.
Stahl compares selecting a title to picking the best-wrapped present at a white elephant party. She advises choosing titles that resonate with what an ideal customer might be searching for, suggesting that a title like "the art of confidence" is optimized for platforms such as YouTube due to its SEO potential.
The title serves as the first opportunity to captivate an audience, setting up expectations and intrigue that lead into the opening of the speech.
Stahl exemplifies a powerful flashback opening by recalling how she brought her audience into a moment when she was amidst tear gas in Istanbul. This reflects her advice to start storytelling by dropping the audience directly into an impactful moment without context.
By sharing these intense experiences, from a tear gas-filled protest to receiving news about speaking at TEDxBerkeley, Stahl paints a vivid image that evokes strong emotions, immediately grabbing the listener’s attention.
Stahl suggests selecting a moment that signifies something significant—a profound realization or a poignant memory. Stahl's recollection of her father's scam call pretending she had been kidnapped is an example of sharing a heartfelt ...
Crafting Powerful Openings and Speeches Using Storytelling
Ashley Stahl discusses the techniques used at the Wise Whisper Agency to help clients mine their personal experiences and use them to forge connections with an audience.
Ashley Stahl mentions an exercise given to clients where they create a lifetime line to pinpoint pivotal events and glean insights from them.
During the intake process at Stahl's agency, clients are asked to name ten of the most significant life events, explaining why they were significant, what was learned, and how they were transformed by these experiences. This practice helps clients recognize the meaningful impact of their past and the lessons they carry forward.
Stahl emphasizes the importance of developing a collection of stories, or "bits and bobs," that speakers can draw upon. These anecdotes become a part of their arsenal, useful during talks or in response to audience queries. She highlights how opening with a personal anecdote that's not even about oneself can create immediate rapport with an audience.
Through the storytelling exercise, clients uncover profound personal narratives that resonate with meaning and value.
Clients often undergo a revelatory experience as they work through the anecdote exercise, whi ...
Using Personal Stories to Connect With an Audience
The wise use of storytelling in the form of talks and speeches, like those given on the TEDx platform, can dramatically bolster an individual’s business and brand, as evidenced by Ashley Stahl's Wise Whisperer Agency and its clients' successes.
Stahl and others suggest that giving a well-crafted talk can be transformative for one’s career or business ambitions.
Stahl's Wise Whisperer Agency has crafted hundreds of TEDx talks and speeches, helping speakers to drive leads, promote book sales, and create significant speaking opportunities. Heather Monahan endorses Ashley for her exceptional work with many clients. Stahl herself notes that after her nine-minute TEDx talk went viral, she experienced mind-blowing opportunities, with 80% of her coaching business clients coming from that single talk. Her keynote speaking fees increased from $5k to $30k per speech, and she received six book deal offers following her TEDx talks.
Achieving a visible and credible standing as an expert in one’s field can be significantly bolstered by crafting a captivating signature talk. Stahl mentions that titles with SEO-optimized potential, like those used for TEDx talks, are beneficial in building credibility and visibility as an expert. Crafting a TEDx talk and getting booked on the TEDx stage or any desired stage can have remarkable results, as Stahl's work and her clients' experiences testify.
The unique services offered by agencies such as Wise Whisperer can have a pronounced impact on one’s ability to connect with an audience through powerful storytelling.
The comprehensive intake form employed by Wise Whisperer aims to delve deep into clients' psyches and souls to pull out personal and significant life stories, essential for crafting speeches that resonate with audiences. Heather Monahan mentions that her clients' experiences with the agency often include a thorough intake questionnaire, designed to glean detailed informati ...
Leveraging Storytelling to Grow Your Business and Brand
Heather Monahan and Ashley Stahl explore the path that led Stahl from speaking at the Pentagon to becoming a mentor, coach, and speechwriter helping others to find their voice.
Shaped by her experiences and coaching, Stahl became a proficient public speaker overcoming self-doubt and utilizing her real-world experiences.
Stahl recounts receiving essential coaching that taught her how to structure her speeches effectively. This mentorship was crucial to her overcoming doubt and delivering successful speeches. Stahl’s speech at a TEDx event marked a significant point in her journey. Despite the pressure, she managed to deliver the best talk she could, a testament to her acquired public speaking skills.
Stahl leveraged her Pentagon experiences to craft a narrative that resonated with her audience. Rather than relying solely on innate talent, she honed her skills through learning and growth, eventually finding her rhythm on speaking tours and learning how to command an audience.
Stahl found her way from a critical role in national security to the creative realm of constructing powerful speeches that persuade and command attention.
Stahl noted the huge impact words can have in persuasion an ...
The Speaker's Journey To Becoming a Speechwriter
Download the Shortform Chrome extension for your browser