In this episode of Creating Confidence with Heather Monahan, Dalia Feldheim shares her purpose-driven approach to leadership that combines storytelling, positive psychology, and practical application. She discusses the importance of balancing traditionally masculine and feminine traits in the workplace, advocating for the integration of empathy and teamwork alongside authority.
Feldheim offers insights on cultivating an empathetic and resilient work culture that enhances employee happiness. Drawing from personal experiences, she highlights the pitfalls of toxic, command-and-control leadership styles and the need for more humane corporate environments that embrace emotional intelligence and foster positive emotions.
Sign up for Shortform to access the whole episode summary along with additional materials like counterarguments and context.
Dalia Feldheim found her passion for women's empowerment early in her career at Procter & Gamble. An experience in India involving a girl stigmatized for menstruating fueled Dalia to challenge cultural myths through marketing campaigns.
Dalia now conducts workshops to help leaders discover their purpose by combining storytelling, positive psychology, and practical application. She believes uncovering one's calling unleashes passion and transforms good to great. For Dalia, that calling has always centered on empowering people.
Feldheim criticizes the "wounded masculine" leadership approach prevalent in business that prioritizes power over empathy and teamwork - traits she associates with feminine perspectives. She advocates integrating these "feminine" qualities to create a more humane workplace.
Feldheim shares her struggles under a toxic boss who belittled her emotional intelligence and attempts to foster positivity. She ultimately left that environment, realizing staying meant suppressing her authentic leadership style.
Feldheim points to declining workplace empathy, highlighting the need to "humanize" corporate cultures. She cites disengagement, anxiety and toxic behaviors stemming from command-and-control leadership styles.
Dalia advocates enhancing resilience and happiness through a five-part model: focusing on strengths, embracing growth mindsets, prioritizing self-care, nurturing relationships, and cultivating positive emotions. Accepting negative feelings through tools like gratitude creates an "upward spiral of positivity," Feldheim posits.
1-Page Summary
Dalia Feldheim's career is a powerful example of how personal experiences can ignite a passion for social change and form the foundation of purpose-driven leadership.
Dalia began her career at Procter & Gamble, working in feminine care with products like pads and tampons. She realized that her role wasn’t just about selling products; it was about empowering women. During a home visit in India, she observed a young girl on her period being forced to sit on the floor, a custom stemming from cultural myths that consider menstruating women impure. This experience, and particularly the sad look on the girl’s face, deeply moved Dalia. It spurred her to utilize the brand’s influence to challenge these myths and drive social change. Dalia and her agency launched the "I dared, I touched the pickle" campaign, which became 2014's most viral ad in India and was featured in Ted talks.
Dalia conducts "Find Your Purpose" workshops to help leaders uncover their passions and strengths and determine how they can meet the world's needs. She believes in the magical results that come from people finding their true calling and leveraging their strengths. Her approach to purpose-driven leadership is outlined in her concept "leading like a girl," which includes leading with a sense of purpose. Dalia explains that CEOs often worry that employees will leave after finding their purpose, but she reassures them that employees can often fulfill their purpose within the company. Harnessing one’s strengths and leading with purpose, Dalia asserts, transforms individuals from good to great, unleashing pa ...
Dalia Feldheim's journey and purpose as a leader
Dalia Feldheim discusses the concept of balancing leadership traits, advocating that leaders need to integrate more traditionally "feminine" traits to counteract the prevalence of a "wounded masculine" leadership in the business world.
Feldheim criticizes the current state of leadership in the business world, which she describes as a "wounded masculine" style that emphasizes dominance and power over others. She suggests that this approach needs to be balanced with traits such as empathy, intuition, and teamwork, which she associates with a historically feminine perspective. She notes the need for all leaders to embrace these traits to create a more humane workplace.
To counter the wounded masculine, Feldheim advises leaders to bring more empathy into the workplace and to step into positive masculine traits assertively when needed. She uses Muhammad Ali's phrase "float like a butterfly, sting like a bee" to encapsulate her advice on balancing empathy with assertiveness. Feldheim highlights the global empathy crisis and posits that the ability to empathize is a considerable advantage, especially for women in a leadership context, where empathy is in high demand.
Feldheim shares her own experiences dealing with a boss who embodied the wounded masculine leadership style, placing an excessive focus on numbers and ROI, while disregarding the value of creativity and people, areas that Feldheim values highly. Her boss demeaned her and her team in personal ways, even mocking her emotional reaction with a pre-labeled "Dalia's tissue box."
When Feldheim offered to use her knowledge in positive psychology to improve negativity among leadership, her boss derogatorily referred to her as "Ms. Kumbaya," further diminishing her attempt to contribute positively. This experience made her feel that her strengths and leadership style were not just underappreciated but actively belittled.
Balancing masculine and feminine leadership traits
Empathy in the workplace is in decline, and Feldheim points to the urgent need for corporate environments to become more human-focused if they wish to retain employees and foster well-being.
Feldheim references research that university students today have 40% lower empathy levels compared to 30 years ago. This decline in empathy is reflective of the corporate world's state of disengagement and anxiety. She discusses the shortcomings of the masculine, command-and-control leadership style, especially in remote teams, highlighting 85% of employees as unengaged, and a concerning 20% exhibiting toxic behaviors. One in four individuals experiences work-related anxiety, and Feldheim emphasizes that toxic work environments, not compensation issues or burnout, are the number one driver of the "Great Resignation."
Dalia has developed a method, detailed in her book, for encouraging individuals to enhance their resilience and happiness at work. Her five-part model includes:
She promotes the idea of teaching oneself to find happiness as an avenue for personal development. Part of this includes digitally detoxing, and she discusses working with companies to restrict emails after hours to support mental well-being. She also underlines how crucial relationships at work are, citing friends at work as the top determinants of happiness. Dalia advocates for investing time in g ...
Creating a more human and empathetic work culture
Download the Shortform Chrome extension for your browser