Marketing for Financial Institutions in an Uncertain Economy

Aggressive Federal Reserve interest rate hikes have driven borrowing costs to painful heights, jeopardizing US household and business finances. Americans are struggling with soaring mortgage, credit card, and auto loan rates, accumulating record-high credit card debt. Small businesses face squeezed profit margins.

Dive into the intricate workings of American politics, power shifts, and international leadership with the PBD Podcast's latest episode featuring Patrick Bet-David, Tom Ellsworth, Adam Sosnick, Vincent Oshana, and special guest Benjamin Netanyahu. Witness a robust dialogue that spans the significant migratory trends redefining the political landscape, the evolving dynamics within the Republican Party, and the crucial role of charismatic leadership on a global scale. The panel sifts through the nuances of today's administration, contrasting real-life leaders with fictional ones like Eminem's character in "8 Mile," and scrutinizing the implications of endorsements in an ever-shifting political arena.

Join these insightful speakers as they pivot the conversation to pressing economic issues like consumer debt, the astonishing impact of retail crime, and inflationary pressures affecting everyday Americans. They analyze socioeconomic changes driving domestic migration and crime rates while debating the legacy of the pandemic on societal evolution. With their gaze firmly fixed on the essence of leadership, they explore the qualities that define effective leaders through historical parallels, contemplate the scandals and strategies in current politics, and tease the potential of upcoming political bids. The podcast ties together with invitations to further engagement, underscoring a strong commitment to dissecting complex issues facing today's society.

Economics is the study of how we allocate resources—food, clothing, money, time, effort, and knowledge. Economists begin this study by examining incentives: the driving forces behind our decisions. By understanding how we respond to incentives and the psychological instincts that steer us, we can better understand how market forces work and how governments and firms can use incentives to foster a healthy economy.

In Naked Economics, bestselling author Charles Wheelan strips away the complexity from some of the most powerful theories in economics, allowing readers with little or no background in the subject to understand many of the field’s fundamental concepts. He concentrates on the logical pieces of how and why people behave in certain ways, how markets function, and how governments can design incentive systems that encourage healthy economies.

Many businesses assume they must rely on expensive mass-media marketing campaigns to build customer awareness and generate sales. However, this assumption doesn’t bode well for small businesses with limited resources.

Bestselling author and marketing guru Jay Conrad Levinson argues that, with the right marketing strategy, even the smallest of businesses can make a significant impact. In Guerrilla Marketing, he provides timeless advice for creating a profitable marketing strategy that any business can use to establish its place in the market.

This guide distills Levinson’s advice for creating a profitable marketing strategy into a five-step process. You’ll come away knowing how to:

• Define your target market
• Create an appealing marketing message
• Keep your marketing costs low
• Identify the most profitable marketing methods for your business

Additionally, we’ll clarify his ideas with research from marketing professionals and suggest actionable strategies to help you apply these concepts to your business.

In This Is Marketing, entrepreneur and marketing expert Seth Godin challenges conventional marketing strategies. He argues that in today's media-saturated world, traditional marketing techniques are no longer effective. Instead, Godin emphasizes the importance of building strong relationships with customers based on trust, authenticity, and empathy. Effective marketing, according to Godin, goes beyond mere sales and aims to bring about positive changes in people's lives.

In this guide, we’ll explain why Godin says old marketing techniques are no longer effective and outline his guiding principles for successful marketing in the modern age. We complement his suggestions with insights from his other books as well as those of other marketing experts such as Ryan Holiday (Perennial Seller), Byron Sharp (How Brands Grow), and Pat Flynn (Superfans).

What if everything you knew about marketing was wrong? In How Brands Grow, marketing professor Byron Sharp argues that many of the marketing principles commonly taught in business schools are unsubstantiated myths. By examining the real-world data that indicates which marketing techniques succeed and which fail, Sharp claims to have discovered a new set of empirical rules that directly contradict the widely-held “common sense” principles of marketing.

In this guide, we’ll explore what Sharp believes most marketers get wrong about where a brand’s profits come from and the psychology behind consumers’ purchasing decisions. Furthermore, we’ll define what Sharp believes to be the optimal strategy to market any brand. In addition, we’ll contrast Sharp’s theories with those of marketing experts who argue against his contrarian stance, such as Al Ries and Jack Trout (Positioning) and Seth Godin (Purple Cow). Finally, we’ll update Sharp’s theories in light of the most recent marketing developments and trends, including personalized advertising, social media engagement, and the renaissance of the subscription business model.