Why do some people thrive when they fail? How does embracing rejection lead to success?
In Go for No!, Richard Fenton and Andrea Waltz explore the unconventional strategy of using setbacks to achieve business goals. They suggest intentionally pursuing rejection rather than avoiding it altogether.
Discover why rejection is a good thing for employees’ productivity and a business’ future.
Rejection Creates a Path to Success
Understanding why rejection is a good thing can transform your approach to business and personal growth. By striving to accumulate rejections instead of acceptances, you can boost productivity and pave the way for increased success.
1. Rejection Goals Can Increase Sales
Establish precise goals regarding the quantity of rejections you aim to encounter. Embracing a multitude of rejections often leads to substantial success by expanding the number of outreach initiatives and interactions with clients.
Concentrating on amassing declines instead of pursuing affirmations alters your sales strategy, which in turn bolsters your ability to withstand the trepidation associated with rejection. By targeting a certain quota of rejections, you’re likely to engage in more dialogues, increasing your chances of finalizing sales.
2. Accepting Setbacks Offers More to Learn
Welcoming setbacks throughout every tier of a company can markedly influence its outcomes. Adopting an attitude that considers setbacks as an anticipated element of advancement motivates you and your team to continue forward despite obstacles.
For example, by enlarging his team with more inventors, Edison was able to conduct a greater volume of unsuccessful experiments, which in turn hastened the rate of his successful findings.
3. Rejection Boosts Productivity
Companies, particularly those with sales teams, can significantly boost their productivity by elevating the overall frequency at which they experience rejections. A firm in the insurance sector experienced a rise in profits when its sales force began to view a high volume of rejections as a favorable outcome.
Leaders are pivotal in this scenario because their perspective on failure influences and molds the company’s cultural response to setbacks, thereby affecting employee reactions to unsuccessful outcomes.
Rejection is essential because it serves as a driving force behind substantial achievements, turning potential obstacles into a solid base for triumph. This strategy underlines the importance of persistence, resilience, and a shift in mindset towards failure, realigning goals to focus on behavior rather than just successful outcomes.
