15 Motivational Quotes by Tony Robbins to Make You Think & Act

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Are you looking for motivational quotes by Tony Robbins? What does he have to say about success, money, and decision-making?

When you google “motivational speakers,” Tony Robbins appears at or near the top of the results. A speaker and writer for decades, Robbins has said a lot that’s worth hearing again and understanding more deeply.

Keep reading for 15 motivational quotes by Tony Robbins.

Tony Robbins Motivational Quotes

We plucked out some of the best Tony Robbins motivational quotes from three of his books and organized them into five categories: money, decision-making, success and achievement, thoughts and behaviors, and creating your dream life. We added context and explanation for each quote to help you understand his ideas.

Quotes About Money

“When you lack confidence about money, it unconsciously affects your confidence in other areas too.”

Becoming skillful with money gives you confidence that spills over into the rest of your life. When you know your finances are in good shape, you can live with greater assurance that you can withstand any trials and tribulations.

This Tony Robbins motivational quote from Money: Master the Game reflects his belief that your emotions influence your thoughts and actions. If you feel lethargic, your thoughts and behaviors will likely also be sluggish and unmotivated. If you feel energized and confident, your mindset and actions will reflect that enthusiasm.

“You’re already a financial trader.”

This Tony Robbins motivational quote from Money: Master the Game refers to the main point of the book: Mastering money means building an investing strategy that yields passive income for life and gives you the choice of when, where, and whether to continue working. Conversely, neglecting to master money means that you’ll always need to trade your time for money.

Robbins argues that earned wages alone can’t create true wealth if we spend that money instead of putting it to work. If you spend what you earn, you’ll need to trade more hours for more dollars—but, if you invest your money, it can create income while you’re inactive.

If you fail to master money, it will take control of you. You’ll have to spend all your time getting more by trading hours for dollars at a traditional wage-earning job. Instead, Robbins asserts, you must learn to make money work for you by investing to build passive income.

“The secret to wealth is simple: Find a way to do more for others than anyone else does. Become more valuable.”

Robbins says that you can multiply your income without adding to your working hours by finding a way to provide more value to your company or your customers. Expand your knowledge and skills, offer something few other people provide, and be innovative. The more value you continually add to people’s lives, the more money you’ll earn consistently. 

Reflect on how you can be more valuable to your company. Can you increase efficiency, develop new systems, improve output quality, or cut costs? Find a way to add 10 times the value of the salary raise you want. You might have to get creative. One massage therapist who was constantly booked up couldn’t possibly take additional clients to increase his earnings, but he realized that he could connect with a nearby physical therapist and get referral fees. As a result, he nearly doubled his income without increasing his workload. 

Look for ways to add value in all areas of your life, including your home and community. Although you may not be paid for these efforts, you’ll feel fulfilled and enjoy a rich life if you live by this principle.

Quotes About Decision-Making

“Enjoy making decisions.”

This Tony Robbins motivational quote from Awaken the Giant Within is about embracing your decision-making power. Many people mistakenly believe their lives are shaped by their circumstances—they go where the current takes them without making any active decisions, feeling out of control.

However, life is actually dictated by decisions. When you make a decision about who you are and what you want, you’re making a commitment to do anything necessary to realize that vision. Each decision—no matter how small—sets into motion a series of actions and events that ultimately shape your life.

“Anytime you have difficulty making an important decision, you can be sure that it’s the result of being unclear about your values.”

This Tony Robbins motivational quote, also from Awaken the Giant Within, relates to this point he makes: Your values dictate every evaluation and decision you make. When you’re clear on your values, they act as your compass, guiding you unequivocally toward any action that upholds them.

However, your values developed largely without your awareness—through external influences like parents, friends, and culture—and, as such, you may not know what they are. Reflect on what your values are, evaluate whether they’re guiding you to the life you want, abandon disempowering values, and adopt empowering ones.

“A real decision is measured by the fact that you’ve taken a new action.”

Once you have a goal in mind, figure out a course of action that seems likely to get you closer to that goal, then take that course. In Unlimited Power, Robbins emphasizes this step very strongly; no matter how much you want something or how carefully you plan, you’ll never get closer to your goals unless you take action. 

Once you’ve started your plan of action, regularly review your progress toward your goal and consider whether each action so far has served you well. Robbins adds that, in many cases, other people’s responses to your actions will be the best indicator of whether or not you’re getting closer to your goals.

If you determine that an action got you closer to your goal in some way, then continue doing it. However, if it didn’t, then you must be flexible enough to change your approach. Another of Robbins’s essential tips is that you mustn’t let yourself stagnate.

Quotes About Success & Achievement

“Who you know, where you go, and what you own are not the true measure of personal success.”

This Tony Robbins motivational quote from Unlimited Power reflects his belief that true success in life doesn’t come simply from creating unlimited power or even from achieving your personal goals. Rather, success comes from using your unlimited power to help others.

Robbins recommends taking 10% of your income and donating it to good causes. Furthermore, he suggests starting this practice today rather than waiting until some undefined point in the future when you’re “successful.” However, Robbins adds that generosity isn’t just about money; you can be generous with your time, with your skills, with your love, or with anything you have that others need.

Finally, give more than you think you’ll ever get back—the happiness and fulfillment you’ll get from doing so are worth more than anything you could possibly give away.

“Knowledge is not power—it’s potential power. Knowledge is not mastery. Execution is mastery. Execution will trump knowledge every day of the week.”

To act effectively, start with theoretical knowledge—for example, knowing how to build wealth—and then take action. Thinking and feeling positively won’t work unless you take effective action.

15 Motivational Quotes by Tony Robbins to Make You Think & Act

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Elizabeth Whitworth

Elizabeth has a lifelong love of books. She devours nonfiction, especially in the areas of history, theology, and philosophy. A switch to audiobooks has kindled her enjoyment of well-narrated fiction, particularly Victorian and early 20th-century works. She appreciates idea-driven books—and a classic murder mystery now and then. Elizabeth has a Substack and is writing a book about what the Bible says about death and hell.

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