

This article is an excerpt from the Shortform summary of "The 48 Laws of Power" by Robert Greene. Shortform has the world's best summaries of books you should be reading.
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Why is mystery so attractive? What do mysterious people do that makes them so irresistible?
People are attracted to those who seem mysterious, so cultivate an air of mystery yourself. Be vague about what you’re doing or plan to do. Don’t show all your cards and you’ll create an atmosphere of anticipation—people will pay attention to see what you do next. You can use mystery to deceive, enthrall, and intimidate.
Here’s how to be more mysterious, according to Robert Greene.
The Power of Mystery
In ancient times, when the world seemed frightening and inexplicable, people invented gods and myths to explain diseases, natural wonders, disasters, and other things they couldn’t understand. Today, we explain natural phenomena with science and reason, but people still crave the inexplicable and mysterious. People gravitate to enigmas. They have drawing power because they’re open to interpretation, imagination, and awe, unlike our most familiar and predictable world.
Con artists attract people by seeming mysterious, then distract them while fleecing them. For example, Victor Lustig pretended to be a count; he dressed expensively, but always wore an odd accessory. He hung around hotels acting in ways that got people buzzing. He was so interesting and distracting that people who got close to him didn’t notice they were being robbed.
You can attract attention the same way, by being inscrutable. You don’t need to be extraordinary to create a sense of mystery about yourself—you can succeed while being more subtle, making mystery part of your mien.
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- Why you should never outshine your boss
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- The 6 rules you absolutely must not violate, if you want to be successful