This article is an excerpt from the Shortform book guide to "Switch" by Chip and Dan Heath. Shortform has the world's best summaries and analyses of books you should be reading.
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Why is change so hard? How can you make change stick and keep moving forward?
Getting people to change is only half the battle. You also need to make sure that change lasts. Effective change management relies on reinforcing behavior, giving change time, and recognizing the pattern that change follows.
Learn about the three keys to effective change management.
3 Keys to Effective Change Management
Effective change management requires that you also ensure that the change progresses and sticks by reinforcing good behavior, giving the change time to settle in, and reminding yourself that change follows a pattern.
1) Reinforce Good Behavior
Have your goal clearly in mind and reinforce any behavior that represents a step toward this goal, no matter how small. This is important—many people become discouraged when change doesn’t happen quickly. Change doesn’t happen all at once. Effective change management is a long process of repeatedly performing change-supporting behaviors. Recognizing and celebrating good behaviors not only encourages more frequent good behaviors, but also good behaviors that are increasingly close to your goal.
- Imagine you’re trying to get your partner to be less messy. He’s probably not going to turn into Mr. Clean overnight. Instead, pay attention to small behavioral changes in the right direction, and praise them. This might look like: Kicking off his shoes next to the door, instead of in the middle of the living room or containing his pile of dirty clothes in a corner of your room, even if they don’t quite make it into the laundry basket. Over time, seeking praise, he more frequently goes out of his way to clean up. Eventually, staying tidy is an established habit for him.
Practice Reinforcement in Your Organization
Many managers use “personality type” tests in an attempt to understand, and better manage, their employees. This approach usually isn’t conducive to change, because it makes you more likely to attribute anti-change behaviors to character and not circumstance. This “they’re just not wired to make those changes” quickly kills change potential.
Shift your focus from character to behavior. For effective change management, regularly praise employees for any sign of progress toward your goal, and expect them to do the same for you and their colleagues. This might look like going out of your way to thank a colleague for getting their report in on time, even if the formatting wasn’t quite right.
Reinforcement is especially hard in work settings because you naturally notice shortcomings more than progress, and it’s more fun to get together with colleagues to complain about, rather than praise, others. Stay focused on your goal, and make a conscious effort to praise as much as possible.
(Shortform note: Read our summary of Radical Candor to learn how to give and receive sincere and helpful praise.)
Practice Reinforcement as a Parent
Work up to the behavior you want from your children by looking for vague approximations of the behavior—moments where your children are being polite, doing the right thing, or being helpful. Keep your goal in mind, and regularly ask yourself: Is this behavior in any way aligned with the goal? If it is, recognize and celebrate it.
Goal: Put a stop to the endless burp and gas jokes.
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Like what you just read? Read the rest of the world's best book summary and analysis of Chip and Dan Heath's "Switch" at Shortform .
Here's what you'll find in our full Switch summary :
- Why some changes succeed while others fail
- Actionable advice for creating changes that not only succeed but stick
- The three essential elements for successful change
