What makes the word “no” so powerful in negotiations? How can getting comfortable with rejection lead to better deals? Start With No, a book by negotiation expert Jim Camp, challenges conventional wisdom about win-win deals. Drawing from his 25-year career coaching major corporations such as IBM and General Motors, Camp reveals why saying “no” can strengthen your bargaining position and help you avoid mediocre agreements. Keep reading to discover practical strategies that will transform your approach to negotiations and help you secure more favorable outcomes.
Start With No: Book Overview & Key Takeaways (Jim Camp)
