How to Keep Customers Coming Back: 3 Methods to Lock Them In

A man waving as he enters a store, showing how to keep customers coming back

How do you keep your customers from going to your competitor? What kind of benefits should you offer customers? To lock customers in, encourage them to dedicate time, effort, and resources to your products and services. This allows you to charge premium prices and deters competitors from poaching your customer base. Below, we’ll look at how to keep customers coming back and prevent them from giving your competitors business.

6 Healthy Relationship Tips for Stronger Connections

A man and a woman following a healthy relationship tip by going on a date at a restaurant

Why do some relationships thrive while others struggle? What is the key to forming better connections? These healthy relationship tips from Monica Sweeney, author of Let That Sh*t Go, reveal the importance of emotional management and effective communication in building lasting connections. The journey to healthier relationships involves learning to process emotions, practice active listening, and establish clear boundaries. Find out how to create more meaningful connections with the people in your life.

How to Develop Your Brand: Hamilton Helmer’s 5 Methods

A sign on a building that says "BRAND," showing how to develop your brand

Why should you cultivate your business’s brand? What qualities of a brand should you work on building? To cultivate your brand, build trust with customers through consistent quality and messaging. This allows you to charge premium prices for your products and services, as customers are more willing to pay more for the perceived value and reliability associated with strong brands. Continue reading to learn how to develop your brand to increase sales.

How to Overcome Challenges to Goal Achievement: 4 Strategies

An athlete jumping over a hurdle to overcome obstacles to goal achievement

Have you ever felt stuck while pursuing your dreams? Is it better to work harder or smarter to reach your goals? Learning how to overcome challenges to goal achievement requires a delicate balance of persistence and flexibility, as Monica Sweeney says. The art of goal achievement isn’t just about pushing through obstacles—it’s about understanding when to adapt your strategy and how to maintain momentum even when facing setbacks. Keep reading to discover how to create a clearer path to success.

Howard Marks’s Mastering the Market Cycle: Book Overview

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What’s Howard Marks’s Mastering the Market Cycle about? How unpredictable is the securities market? One of the world’s leading investors, Howard Marks, claims that the securities market is a lot more predictable than people realize. In Mastering the Marketing Cycle, he discusses three cycles that shape the investing landscape and impact the securities market. Read more in our brief overview of Mastering the Marketing Cycle.

What It Takes: Sarina Wiegman’s Inspiring Story (Overview)

A gym bag and a soccer ball on a grassy sports field next to an open book

What does it take to transform a national soccer team into world-class champions? How can coaches create an environment where every player reaches their full potential? In What It Takes, Sarina Wiegman shares her journey from breaking gender barriers as a young player to leading both the Netherlands and England women’s national football teams to unprecedented success. Her philosophies and strategies have revolutionized women’s soccer at the highest level. Keep reading for an overview of the memoir of one of the most influential figures in women’s soccer history.

Business Maturity Model: 2 Strategies to Cement Your Position

A person drawing up a business maturity model

What are the two things you should do after your business has been established? What are the key components of a business’s maturity model? Once you’ve established your business, Hamilton Helmer advises that you cultivate your brand and create complex operational processes. You can’t effectively implement these strategies until your business starts to mature because they require a stable foundation and consistent performance over time. Let’s look at what you should do once your business has matured.

How to Practice Mindfulness in Everyday Life (Monica Sweeney)

A woman meditating in her room beside a plant, practicing mindfulness in everyday life

How do people say calm and centered despite life’s chaos? What if you could find that same peace by making small changes to your daily routine? Learning how to practice mindfulness in everyday life is more accessible than you might think, as author Monica Sweeney explains in her book, Let That Sh*t Go. Mindfulness transforms ordinary moments into opportunities for deeper awareness and personal growth. Keep reading to discover simple, practical ways to bring more peace into your daily experiences.

What Is the Economic Cycle? Definition and Importance, Explained

A tree with coins, representing what an economic cycle is

What is the economic cycle? What happens during this type of business cycle? According to Howard Marks, the economy experiences cyclical swings as it expands and contracts. These swings lead to long-term economic fluctuations due to shifts in productivity and net hours worked, as well as short-term fluctuations due to changes in spending patterns.  Keep reading to learn more about how the economic cycle works and how it can affect your business.

What the Heck Is EOS? Book Overview (Wickman and Bouwer)

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What if everyone in your company was rowing in the same direction? How can you create a business framework that actually delivers results instead of just adding complexity? The Entrepreneurial Operating System® (EOS) offers a practical solution for growing companies with 10 to 250 employees. In What the Heck Is EOS?, authors Gino Wickman and Tom Bouwer present a clear roadmap for implementing tools and processes that bring transparency, alignment, and sustainable growth to organizations. Continue reading for an overview of this book that can move your organization forward.