Why do certain stores make you want to linger and explore? What makes some retail spaces successful at converting browsers into buyers? In his book Why We Buy, Paco Underhill reveals the science behind consumer behavior in the retail environment. His research uncovers how sensory experiences, emotional responses, and technological innovations shape the way people make purchasing decisions. Keep reading to discover the psychology and strategic design elements that influence your shopping habits.
How Retail Environments Affect What You Buy in a Store
