Why do customers struggle to accurately describe their own behavior? What’s the most effective way to conduct customer interviews? Teresa Torres’s customer interview methodology, detailed in her book Continuous Discovery Habits, offers a practical approach to understanding customer needs. Her story-based interviewing technique helps product teams gather authentic insights by focusing on specific experiences rather than general feedback. Keep reading to learn how Torres’s approach to customer interviews can transform your product discovery process and lead to better outcomes for your business.
Teresa Torres: Customer Interviews Should Be Story-Based
