How to Identify & Test Product Assumptions

A woman looking thoughtfully at writing on a whiteboard in an office illustrates identifying and testing product assumptions

What hidden beliefs might be sabotaging your product’s success? How can you uncover and test these critical assumptions before investing significant resources? Product development teams often make crucial decisions based on untested assumptions, which can lead to costly failures. In Continuous Discovery Habits, Teresa Torres provides a systematic approach to identifying and testing product assumptions across five key categories. Keep reading to discover practical methods for uncovering your product assumptions and learning how to test them effectively.

Female Body Positivity: Lindy West Shatters Societal Norms

Three women celebrating female body positivity with each other

Why does society place such intense pressure on women to conform to specific body standards? What would happen if we embraced and celebrated bodies of all shapes and sizes? Author Lindy West’s groundbreaking book Shrill tackles female body positivity head-on, challenging deeply rooted societal biases about weight and gender. Her work addresses how media representation, comedy, and public discourse shape our perceptions of women’s bodies. Keep reading to discover how West’s journey reshapes conversations about body image, feminism, and representation in modern culture.

The Relationship Between Age, Gender, and Consumer Behavior

A man and a woman in winter attire holding shopping bags outside, showing gender and consumer behavior differences

Why do men and women shop so differently? What makes some retail spaces more appealing to certain genders while others feel unwelcoming? Gender and consumer behavior patterns reveal more about our shopping habits, as explored by retail anthropologist Paco Underhill in Why We Buy. From quick, purposeful male shoppers to women who enjoy longer browsing sessions, these distinct shopping styles influence how modern retailers design their spaces and marketing strategies. Keep reading to learn how evolving gender roles, age demographics, and smart retail adaptations are reshaping the shopping experience.

How to Nail Interviews: Preparing for the Tough Questions

A professional handshake between a candidate and recruiter after the former nailed an interview

Have you ever felt your heart race during a tough job interview? What if you could transform that nervous energy into confident, compelling responses that land you the job? Robin Ryan, author of 60 Seconds and You’re Hired!, shares proven strategies on how to nail interviews and navigate even the most challenging questions with poise. From crafting impactful responses to managing employment gaps, this book covers essential techniques for interview success. Read on to discover practical tips that will help you showcase your professional experience.

The Right to Healthcare in the US: A Brief Timeline

An artistic rendering of a female doctor conversing with a male patient, signifying his right to healthcare

Should everyone have the right to healthcare, or is it a privilege? How has the idea of healthcare in the US evolved over the years? The top cause of bankruptcy in the US is healthcare-related debt. According to a KFF survey, most US adults worry about paying for health care, whether they’re financially comfortable or struggling. Here’s what the healthcare system looked like in the past and a glimpse of what might come in the future.

Ray Edwards’s Copywriting Techniques: Tips for Persuasive Copy

A professional man with glasses and a beard doing copywriting at a desktop computer

What makes some written content captivating while other pieces fall flat? Why do certain headlines and emails compel readers to take action while others get ignored? Ray Edwards’s copywriting expertise, detailed in his book How to Write Copy That Sells, reveals the psychology and strategy behind persuasive writing. His techniques cover everything from crafting magnetic headlines to designing email campaigns that convert readers into customers. Keep reading to discover Ray Edwards’s copywriting methods that can transform your words into powerful tools of persuasion.

B.B. Easton & Knight (44 Chapters About 4 Men)

A sketch of a man and woman, seen from behind, on paper, with a tear (rip) between them

What drives someone to stay in a relationship filled with fear and violence? How can a person transform from a military serviceman into someone capable of systematic abuse? B.B. Easton’s memoir 44 Chapters About 4 Men delves into her tumultuous relationship with Knight, a man whose journey took him from military service to becoming an abuser. Her raw account reveals the complex psychology of abuse and the gradual erosion of personal boundaries. Keep reading to discover how B.B. Easton’s Knight transformed from a seemingly ordinary man into someone who would leave psychological scars on his partner.

The Home Goods Industry Slump: Causes & Survival Tactics

A living room full of furnishings illustrate the home goods industry

What’s behind the dramatic downturn in home furnishing sales since 2022? How are major retailers adapting to survive in today’s challenging market? The home goods industry faces its most significant slump since 2008, with retailers from Wayfair to Home Depot reporting substantial losses. From shifting consumer priorities to a stagnant housing market, multiple factors have created a perfect storm that’s reshaping how companies approach their business strategies. Keep reading to discover how industry leaders are innovating their way through this crisis and what the future holds for home goods retailers.

Power by Jeffrey Pfeffer: Book Overview and Takeaways

A woman reading a book in a coffee shop

Do you wish you were more confident in your personal and professional lives? What’s Power by Jeffrey Pfeffer about? In Power, Jeffrey Pfeffer gives his own definition of power and explains why you should seek it. He also shares his advice on how to gain power, including where to start, how to network effectively, and how to appear powerful. Read below for a brief overview of Jeffrey Pfeffer’s Power.

Overcoming Investment Challenges of the Magic Formula

An investor looks frustrated at stocks on a screen, which is one common investment challenge

Why do some investment strategies require unwavering patience despite market fluctuations? What makes Joel Greenblatt’s Magic Formula approach stand out among other investment methods? The Magic Formula, detailed in Greenblatt’s The Little Book That Still Beats the Market, offers a systematic approach to value investing that has proven successful. While many investors face common investment challenges, this strategy provides a structured framework for identifying undervalued stocks. Check out the investment challenges you may face with the Magic Formula and how to overcome them.