What Affects Consumer Behavior: The Science of Shopping

A woman in the aisle of a store, showing what affects consumer behavior

Why do you gravitate toward certain products in a store? What invisible forces guide your shopping decisions when you’re browsing the aisles? Paco Underhill revolutionized retail research through his book Why We Buy: The Science of Shopping. His work reveals insights into what affects consumer behavior, from store layout to product placement and everything in between. Discover the hidden psychology and scientific methods that shape your shopping experiences.

The Advantages of Network Marketing Business Models

A salesperson pitching a product to a woman at an event, explaining the advantages of a network marketing business

How do everyday people build substantial wealth? Is there a system that could help you create lasting financial freedom? Network marketing has emerged as a powerful business model that’s transforming lives, as detailed in Brian Carruthers’s book Making My First Ten Million. The advantages of network marketing business opportunities include the ability to generate residual income while building a team of motivated entrepreneurs. Learn how this revolutionary business approach can help you achieve your financial goals.

Federal Resume Guidebook (Kathryn Troutman): Book Overview

A college student reading a book in a library

Would you like to land a federal government job? How can you make your resume stand out in the competitive world of federal employment? In Federal Resume Guidebook, Kathryn Troutman shares strategies for crafting a compelling federal resume. From mastering the Outline Format to navigating USAJOBS and completing self-assessments, this expert resource covers every aspect of the federal application process. Continue reading for an overview of this practical book that could propel you forward in your career.

Is a Bear Market Coming in 2025? Bearish vs. Bullish View

Stock market charts illustrate the question, "Is a bear market coming in 2025?"

Is a bear market coming in 2025? What signs point to a major stock market downturn? How can investors protect their wealth if we experience a bear market in 2025? Market experts are divided on what lies ahead for investors. While some analysts warn of an impending crash reminiscent of 1929, others see continued growth potential driven by artificial intelligence and strong market fundamentals. Keep reading to discover key indicators that could signal the next major market shift and learn strategies to safeguard your investments.

How to Make Architectural Decisions That Serve a Purpose

The designs of two different houses side by side made by architectural decisions

What drives the most impactful architectural designs? What separates a merely functional building from one that truly inspires and connects with people? Matthew Frederick’s 101 Things I Learned in Architecture School explains how architectural decisions transform ordinary spaces into extraordinary experiences. The principles of architectural design draw inspiration from philosophy, politics, and human behavior to create meaningful environments. Discover how successful architects balance creativity with functionality.

Do Performance Improvement Plans Work? The Pros and Cons

A drawing of two managers in suits looking through a magnifying glass to signify an employee Performance Improvement Plan

Does your company use PIPs? Do Performance Improvement Plans actually work? What are the alternatives? Companies’ use of Performance Improvement Plans (PIPs) to address employees’ work shortcomings is on the rise. Despite the dread they evoke and their well-known flaws, PIPs will likely remain prevalent as companies embracing AI demand greater efficiency from their remaining human workforce. Keep reading for a look at the pros and cons of PIPs, and some alternative management methods.

How to Set Realistic Goals: 3 Ways to Be Reasonable With Yourself

The word "GOALS" on a chalkboard with three apples, representing how to set realistic goals

Do your ambitious goals often fall flat despite your best intentions? What are the advantages of being reasonable with yourself? Learning how to set realistic goals is a crucial skill explored in Oliver Burkeman’s Meditations for Mortals. The author presents three methods for maintaining a balanced approach to goal-setting while avoiding the common pitfalls of overwork and perfectionism. Discover how being reasonable with your time, energy, and expectations can help you achieve what matters most in life.

When Will We See the Northern Lights Again? Experts Weigh In

A woman in a coat and hat watching the aurora borealis illustrates the question "When will we see the northern lights again?"

When will we see the northern lights again? Will we get a repeat of the spectacular aurora display we had last year? Solar activity plays a crucial role in creating these magnificent light shows. During periods of heightened solar activity, particularly near solar maximum, the chances of seeing the aurora at lower latitudes increase significantly. Several factors determine when and where these celestial displays might appear. Keep reading to discover how to boost your chances of witnessing this breathtaking phenomenon and learn what scientists predict about future aurora displays.

How to Keep Your Marriage Strong: 5 Strategies of Love & Faith

A happy couple who know how to keep their marriage strong

What makes certain marriages thrive? What is the secret to a lasting partnership? Learning how to keep your marriage strong requires embracing both spiritual and practical wisdom, as highlighted in Michael Todd’s book, Relationship Goals. The sacred bond of marriage combines divine design with intentional daily practices that foster deep connection and lasting commitment. Whether you’re newly married or celebrating decades together, the following will equip you with powerful tools to strengthen your marital bond.

How to Identify Your Core Values: 5 Ways to Live Authentically

A woman who knows how to identify her core values, wearing a hat and sunglasses outside

Do you struggle to find motivation? How does understanding your core values unlock sustainable motivation? Learning how to identify your core values is a fundamental step toward creating a fulfilling life, as explained by Thibaut Meurisse in Master Your Motivation. The process of discovering and aligning with your personal values serves as a compass for making decisions that genuinely resonate with your authentic self. Dive into this exploration of values-based living that will transform your approach to motivation, decision-making, and personal growth.