Do You Trust Your Mind? Perhaps You Should Think Again

A confused man in a dark room and a light bulb shining in the background illustrates that you shouldn't fully trust your mind

Why does your mind sometimes fail to recognize real danger? What makes your memories and perceptions less reliable than you might think? In You Are Not So Smart, David McRaney reveals surprising insights about how our minds can deceive us. From underreacting to threats to forming inaccurate memories, our brains often work in ways that don’t serve our best interests. Keep reading to discover why you shouldn’t always trust your mind and learn practical strategies to overcome these cognitive shortcomings.

You Only Die Once: Book Overview & Takeaways (Jodi Wellman)

A woman in a taupe sweater reading a hardcover book

What would it take to feel truly alive and energized in your daily life? How can facing your own mortality help you create a more meaningful existence? In You Only Die Once, Jodi Wellman explores how acknowledging death can transform the way we live. She introduces practical strategies to balance vitality and meaning, helping readers craft lives filled with purpose and joy. Keep reading for our You Only Die Once book overview, and discover how embracing your mortality might be the key to living your best life right now.

Alliances in World War I: It’s Complicated (A Peace to End All Peace)

A map of Europe in an article about alliances in World War I

Why did Britain’s alliances during World War I often work against each other? What made these diplomatic relationships so complex? The alliances in World War I created a web of competing interests and conflicting promises. From Russia’s exit from the Triple Entente to Britain’s simultaneous promises to Arab and Zionist leaders, these diplomatic relationships shaped both wartime strategies and post-war outcomes. Keep reading to get David Fromkin’s perspective from A Peace to End All Peace on how these intricate alliances influenced the course of history.

2 Steps of Evolution: Daniel Dennett on the Evolutionary Algorithm

A finch perched on a rock illustrates the two steps of evolution in Darwin's theory

What drives the incredible diversity of life on Earth? How can random changes lead to such complex and well-adapted organisms? According to Daniel Dennett, a fascinating algorithmic process transforms simple genetic changes into the rich tapestry of life we see today. In his book Darwin’s Dangerous Idea, he contends that the evolutionary algorithm is a repeated process of two steps over a long period of time. Read on to learn how the two steps of evolution—random mutations and natural selection—work together to create the remarkable adaptations we observe in nature.

Your First Meeting With a Client: 4 Guidelines for Coaches

A business woman having a first meeting with a client, sitting across from each other at a table

What’s the first meeting with a client like? What kind of environment should you meet the client in? According to Steve Chandler and Rich Litvin, the first meeting with a client should be like a mini-coaching session. This initial encounter should be no less than two hours, and you should spend this time showcasing all the traits of a successful coach. Here are the guidelines you should follow in your “showcase” meeting with your client.

4 Technology Addiction Solutions for Adults and Teens

A woman reading at night in bed as a solution to technology addiction

Do you or someone you know suffer from technology addiction? What are ways to overcome this behavioral addiction? Knowing that we’re intrinsically vulnerable to addiction, tech developers can aim to create experiences that make healthy behaviors more habit-forming. However, this doesn’t mean it’s impossible to escape an addiction to technology. Discover several technology addiction solutions for people who already have it.

David Ogilvy: Brand Image Must Be Reinforced in Ad After Ad

A lighted Coca-Cola ad in a city at nighttime illustrates the importance of a consistent brand image

What makes a brand image powerful enough to influence purchasing decisions? How can businesses create a memorable brand that stands out from competitors? David Ogilvy’s brand image philosophy emphasizes the importance of consistency and distinctiveness in advertising. His approach shows how successful brands maintain their identity over decades while strategically appealing to specific market segments. Continue reading to explore how Ogilvy’s proven strategies can help build a brand that captures attention and drives long-term success.

How to Choose a Product to Sell: Identify a Market First

A man with brown hair, a bear, and a blue suit thinking with his chin in his hand illustrates how to choose a product to sell

What makes certain markets more profitable than others? How can you create a product that will actually sell? In The Boron Letters, Gary and Bond Halbert suggest focusing first on finding profitable markets rather than developing product ideas. Their unconventional approach provides a practical framework for aspiring entrepreneurs. Keep reading for the Halberts’s advice on how to choose a product to sell.

Punishment vs. Discipline: Which Is Most Effective as a Parent?

A young boy sitting in a chair in a living room looking sad, representing punishment vs. discipline in parenting

What’s the difference between punishment and discipline? Which one should you be using on your children? While often confused, discipline and punishment are not the same thing. Discipline is the act of teaching your child whereas punishment is making your child suffer for a mistake. Punishments are unhelpful and can oftentimes make situations worse. Continue reading for a deeper look into punishment vs. discipline when it comes to parenting.