Why do you gravitate toward certain products in a store? What invisible forces guide your shopping decisions when you’re browsing the aisles? Paco Underhill revolutionized retail research through his book Why We Buy: The Science of Shopping. His work reveals insights into what affects consumer behavior, from store layout to product placement and everything in between. Discover the hidden psychology and scientific methods that shape your shopping experiences.
What Affects Consumer Behavior: The Science of Shopping
