How can you use social media to expand your network marketing efforts? Do Facebook Live parties work?
Michelle Cunningham rose to the top of a multi-level marketing company and now shares how she got there. She said that YouTube and Facebook were essential marketing tools in her journey.
Here’s how to network through social media, according to Michelle Cunningham.
Leveraging Social Media for Business Growth
Networking through social media can dramatically expand your MLM business. Back in 2012, Michelle Cunningham started a YouTube channel to share her multi-level marketing knowledge with the world. Her weekly videos not only met her own high standards but also caught the attention of potential collaborators and clients who were drawn to her content. Even when company leaders were skeptical, Michelle kept pushing forward, driven by the impact she was making.
Rising as an Industry Leader
As Michelle’s channel grew, so did her influence in the industry. Take Sierra, for example, who quickly became a top leader after being discovered on Michelle’s popular video platform. And when “The Today Show” featured one of Michelle’s videos, her channel exploded with new viewers and increased public interest. Her innovative use of YouTube as a platform also led to numerous network marketing companies seeking her out for coaching and speaking gigs, cementing her status as a respected MLM industry leader.
Embracing Virtual Events
Michelle didn’t stop there. She jumped into the digital age by hosting virtual parties using Facebook Live. She went all out, sending samples and materials to participants beforehand to make sure they had everything they needed for the event. During the 45-minute livestream, she showcased her products to an audience of 450 people.
Skyrocketing Sales and Team Growth
The results of these Facebook Live sessions were mind-blowing. In just one week, Michelle’s team’s earnings increased by over $20,000, and they welcomed more than 20 new team members. Compared to traditional in-person gatherings, these digital showcases led to a significant boost in sales and recruitment numbers. Michelle’s leadership played a crucial role in elevating her company’s profile and expanding its reach.
Building a Million-Dollar Personal Brand
Michelle’s branding genius didn’t stop there. She created an online business based on her personal brand, deliberately avoiding mentioning her company in her videos. Instead, she focused on providing value to her audience, which led to organic growth and a loyal following. The result? She earned millions in just a year and a half. Now, she shares her branding expertise and strategies through online courses and resources designed specifically for network marketers.
Becoming a Sought-After Speaker and Trainer
Thanks to her unique strategies and language shared on social media, Michelle has become a highly sought-after speaker and trainer in the multi-level marketing world. Her online courses and resources have further solidified her reputation as a branding expert. She seamlessly transitioned from her success in network marketing to creating an online presence that not only earns recognition but also generates over a million dollars in income.
