How can you generate more leads? Can you network as an introvert?
In her book Do It Anyway, Girl, former Mary Kay executive Michelle Cunningham helps women succeed in network marketing. She provides advice on how to boost recruitment, generate referrals, and more.
Keep reading for some of Michelle Cunningham’s top network marketing tips.
Strategies for Network Marketing Success
Michelle Cunningham’s success in network marketing highlights the importance of developing smart strategies and skillfully applying techniques. She took her business to new heights through her efforts. Here are some of her network marketing tips from her book.
(Shortform note: Practical strategies for expansion in network marketing can be effective, but they may not work for everyone, and some may question the long-term viability and ethical considerations of certain network marketing practices.)
1. Connecting With New People
Michelle learned how to connect and build positive relationships with people she hadn’t met before. She grew her professional network by attending events designed for networking.
At first, Michelle was nervous about talking to strangers, but she pushed through her fears during a scavenger hunt event. Her perspective shifted as she started seeing each new interaction as a chance for personal growth.
2. Strategic Email Outreach
After networking events, Michelle would send personalized emails to new contacts, proposing to add them to a group of entrepreneurial connections. Her emails laid out a plan for potential collaborations, provided meeting time options, and made it clear that buying products was optional.
3. Engaging Party Presentations
Michelle continually improved her party presentations and sales process. She held live trainings at her home, enhanced the atmosphere for a better customer experience, and incorporated fun games to keep guests engaged. With the help of her mentor Maggie, she developed a script, shared personal stories, and used game show-style activities to captivate the audience and book more parties.
(Shortform note: The effectiveness of party presentations and sales processes can vary, and there is a risk of pressuring guests into purchases or recruitment, which can strain personal relationships.)
4. Effective Closing Techniques
Recognizing that sales is a numbers game, Michelle adopted strategies to boost recruitment. She framed joining her team as an opportunity, provided helpful tools like erasable markers and laminated materials, discussed ongoing income potential and training resources, and then offered contracts to interested prospects.
5. Referral Generation System
To maintain a fun atmosphere and steady lead flow, Michelle created an engaging “Marvelous Recommendation Challenge” referral program for her appointments. She turned it into a contest with an eye-catching flyer and prizes to motivate people to share new contacts.
(Shortform note: Systematic referral-generation systems can be helpful, but they may also lead to the exploitation of personal networks and could potentially damage trust if not handled with care.)
6. Consistent Appointment Setting
Michelle carefully managed each referral from the challenge, scheduling appointments via text message. She also used email confirmations and thorough follow-up to achieve a strong booking rate.
Texting allowed Michelle to comfortably reach out to referrals while respecting her introverted nature. Through comprehensive, systematic efforts to stay in touch, she continually expanded her sales team.
