This article is an excerpt from the Shortform book guide to "The Unplugged Alpha" by Richard Cooper. Shortform has the world's best summaries and analyses of books you should be reading.
Like this article? Sign up for a free trial here.
Are you looking for The Unplugged Alpha quotes by Richard Cooper? What are some of the most noteworthy passages worth revisiting?
In The Unplugged Alpha, Richard Cooper argues that modern men have been taught a series of lies regarding dating and society in general. He explains how men can unplug from society’s lies and embark on the path of becoming the alpha male that women desire.
Below is a selection of quotes from Richard Cooper’s The Unplugged Alpha: The No Bullsh*t Guide To Winning With Women & Life.
The Unplugged Alpha: The No Bullsh*t Guide To Winning With Women & Life
In his book The Unplugged Alpha, Richard Cooper—best known for his YouTube channel “Entrepreneurs in Cars”—argues that modern men have been taught three big lies regarding how society works. To succeed, in their dating life and beyond, men need to move beyond these lies and transform their understanding of society and how to behave in it.
The following The Unplugged Alpha quotes highlight some of his key ideas:
“It’s part of a woman’s hypergamous nature to always seek the best male that she could get.”
According to Cooper, women practice hypergamy, which means that they prioritize the quality of men: They look for men of higher status who can supply both good DNA and protection (financial or otherwise) for themselves and their kids. Men, on the other hand, prioritize quantity: They want to have as many children as possible, so they seek to mate with as many women as possible.
“As many men have observed, the wrong woman can ruin your life if you let her in it.”
Dating the wrong woman can bring a host of problems into your life. As such, every man must learn how to identify whether a woman is bad for him. To that end, Cooper presents several warning signs that you should look out for when dating:
First, Cooper warns against dating women who are emotionally immature —those who are overly possessive, who regularly blow small issues out of proportion, or who don’t know how to calmly communicate any issues they may have with the relationship. Also, skip dating anyone with addictions or who lies constantly.
Second, Cooper warns against dating women who exhibit signs of promiscuous behavior, as promiscuous women aren’t as able to have healthy, monogamous relationships. Don’t ask her how many sexual partners she’s had, as she’ll likely lie about her number. Instead, look at the company she keeps and her behavior. If her close acquaintances are promiscuous, she’ll likely be promiscuous. She also may be promiscuous if she regularly goes clubbing, posts provocative pictures, or has any men in her life in a social capacity (friends included): These are all ways that she advertises her sexual availability to men.
———End of Preview———
Like what you just read? Read the rest of the world's best book summary and analysis of Richard Cooper's "The Unplugged Alpha" at Shortform.
Here's what you'll find in our full The Unplugged Alpha summary:
- The three big lies modern men have been told about society
- How to break free from the lies and become a high-value man
- How you can use this newfound status to become sexually successful
