You’ve heard of Spirit Halloween, but have you heard about Spirit Christmas? How does the pop-up retail store model work? Each fall, Spirit Halloween stores emerge from retail’s graveyard, transforming abandoned storefronts into spooky wonderlands and becoming the unlikely success story of America’s evolving retail landscape. This year, the company expanded and opened its first Spirit Christmas stores. Here’s a look at the history of seasonal stores and Spirit Halloween’s business model.
Spirit Christmas: Why Pop-Up Retail Stores Are Successful
