The World's Best Book Summaries
How do you create a great print ad layout? Are there rules to follow about layout for print ads? Print ad layout is part of the design of the ad. The layout should make it easy for the reader to see and understand the ad. It’s important that the layout is clean and is not distracting. Read more about print ad layout and how it works.
What is the relationship between Google and 10X thinking? How does Google represent 10X thinking? At Google, 10X thinking is a natural part of their business model. In particular, they approach the issue of acquiring customers with 10X in mind. Read more about Google, 10X thinking, and the issue customer acquisition versus customer satisfaction.
What are some examples of customer-driven innovation? How does customer-driven innovation lead to evolution in an industry? Customer-driven innovation is about cases where customers’ needs guided what firms developed. In the excavator industry, innovation came because of gaps in the market. Read on to see customer-driven innovation in the excavator industry.
What is resource dependence theory? How does it apply to innovation in The Innovator’s Dilemma? Resource dependence theory is a concept that explains how customer and investor resources drive innovation. If their needs are not being met, innovation will fail because it won’t have the resources it needs. Read more about resource dependence theory and how it applies to innovation.
What are the key Honda innovation examples? How was Honda’s motorbike a disruptive innovation? Honda innovation is not limited to cars. In an effort to expand their successful Japanese motorbike to the US market, Honda created a new space while competing with Harley-Davidson. Read more about Honda innovation in the motorbike space and the evolution of their Supercubs.
What is a market disruptor? How does disrupting markets provide an advantage to innovators? A market disruptor is an innovation that can shake established industry leaders. The strategy of disrupting markets can help those that pioneer new technologies. Read more about what a market disruptor is and how it can affect an established company.
What is oversupply? How does performance oversupply create opportunities for disruptive innovation? Oversupply, specifically performance oversupply, is an excess of features for a given product or industry. Established firms may commit to these top-tier products that provide more performance than customers care about. Read more about performance oversupply and the opportunities for disruptive innovation.
What are sustaining innovations? How does sustaining technology help existing companies? Sustaining innovations are technological improvements that build on what already exists. Sustaining innovation examples include improved models of computers or phones—the market is the same but you might capture a greater share. Read on to understanding sustaining innovations.
What is the impact of disruptive technology? Is there a negative impact of disruptive technology? The impact of disruptive technology is dependent on who you ask. For customers used to the old products and the established firms providing these products, disruption is unwanted. Read more about the potentially negative impact of disruptive technology on customers.
What is Hooked by Nir Eyal about? How does Hooked by Nir Eyal explain habit-forming products? Hooked by Nir Eyal is a book that explains the use of a 4-step loop to build habit-forming products. The steps and their requirements are discussed in more detail in Hooked by Nir Eyal. Read more about the model at the heart of Hooked by Nir Eyal.