What Does a Customer Want? Russell Brunson & Maslow Agree

A man looking at products on a shelf at a grocery store illustrates the question What does a customer want?

What does a customer want? What drives someone to make purchasing decisions? How can understanding customer desires help businesses create more effective marketing strategies? In Traffic Secrets, Russell Brunson explores the core desires that motivate customers to buy products or services. He identifies health, wealth, and relationships as the primary drivers behind consumer behavior. Keep reading to discover what a customer wants and how you can leverage this knowledge to improve your marketing approach.

Sherlock Holmes’s Observation Skills: How to See Like He Sees

Sherlock Holmes's observation skills on display as he investigates a letter in a Victorian-era drawing room

How does Sherlock Holmes notice pertinent details? What if you could develop similar abilities? In Mastermind, Maria Konnikova explores the foundations of Sherlock Holmes’s observation skills. She reveals how keen awareness and conscious control of our mental processes can enhance our ability to pick up on crucial details in our environment. Read on to discover practical strategies for sharpening your own observational prowess and avoiding common pitfalls that cloud perceptions.

The Blank Slate by Steven Pinker: Book Overview & Takeaways

A woman with black hair reading a book outdoors in a city setting

What shapes human nature? Are we born as blank slates, or do our genes play a role in who we become? The Blank Slate by Steven Pinker challenges long-held beliefs about human nature. Pinker argues that science shows we’re not blank slates. Instead, we have innate tendencies shaped by our genes. He explores how this view impacts our understanding of personality, morality, and social issues. Read more for an overview of this book that explores what makes us human.

How to Not Jump to Conclusions: Use Your Imagination

A kid with several thought bubbles over his head illustrates how to not jump to conclusions by using your imagination

Do you find yourself making assumptions only to find out later that you were wrong? What if you approached problems more like Sherlock Holmes? In Mastermind, Maria Konnikova explores how to not jump to conclusions and instead think more creatively like the famous detective. She offers insights into why we tend to make hasty decisions and assumptions and provides strategies for engaging our imagination to solve problems more effectively. Read on to discover how you can cultivate Holmes-like thinking and approach challenges with a fresh perspective.

How to Adapt to Changes: 7 Life Altering Strategies

A drawing of a man standing between two signs. One reads "old life" and the other reads "new life" to signify adapting to life changes

Want to know how to adapt to changes in your life? How can you embrace a new way of being? Navigating life changes can be difficult, but Bruce Feiler, the author of Life Is in the Transitions, argues that you can make it easier by approaching it intentionally and proactively. He proposes seven strategies that can help you adapt to life changes. Keep reading for an in-depth look at each strategy.

Steven Pinker’s Critique of Romanticism—With Help From Science

A magnifying glass magnifying the word "ROMANTICISM" illustrates a critique of romanticism

Is human nature inherently good or bad? Are we born altruistic or selfish? In The Blank Slate, Steven Pinker explores the philosophy of romanticism and its impact on our understanding of human nature. He challenges the notion that humans are naturally benevolent and examines the scientific evidence against this view. Read on for a thought-provoking critique of romanticism and its implications for individual and social progress.

How to Take Control of Your Parenting Triggers

A dad holding his ears from a parenting trigger: his child screaming in his ear

Do you have parenting triggers? Do little things set you off easily? A regular mindfulness practice will not only help you become less reactive, but it will also help you understand why you respond so strongly in certain situations. Using mindfulness to increase self-awareness will help you better identify patterns and root issues that may be fueling your stress and making parenting harder.  Check out how to become more aware of your parenting triggers with a mindfulness exercise.

Establishing Mutual Empathy: 4 Steps Toward Seeing Eye to Eye

A man and woman in a professional setting looking each other in the eye illustrate mutual empathy

Do you avoid difficult conversations? What if you could get on the same page with others more easily? Renée Evenson’s book Powerful Phrases for Dealing with Difficult People offers practical steps to establishing mutual empathy during conflict resolution. Her recommendations will help you navigate challenging discussions and find mutually beneficial solutions. Keep reading to discover how to build empathetic connections and avoid defensive reactions.

Steven Pinker’s Critique of Empiricism: Forget the Blank Slate

A man writing the word "empiricism" on a chalkboard illustrates a critique of empiricism

Are you familiar with the nature versus nurture debate? Are we truly born as blank slates? Steven Pinker’s The Blank Slate challenges the popular notion of empiricism in human nature. He argues against the idea that our personalities and behaviors are solely shaped by our environment, presenting a critique of empiricism that’s both thought-provoking and controversial. Read on to understand Pinker’s compelling arguments and the scientific evidence he uses to support his claims.

Emotional Regulation for Parents: The Mindfulness Strategy

A mother holding a jar of angry emotions as emotional regulation for parents

Are you overwhelmed as a parent? What are key strategies for emotional regulation for parents? It can be hard to get your point across to your kids when you’re angry and stressed. No matter how hard the job can be, you need to regulate your own emotions to set an example for your children. Here’s how parents can use mindfulness to regulate themselves in times of stress.