The World's Best Book Summaries
Do you have a product that you’re proud of? How should you use a marketing message to sell that product to a certain audience? A marketing message conveys the benefits of your product to your target audience. William M. Luther gives great advice on how to deliver your marketing message effectively in The Marketing Plan. Continue reading to find out how to create and deliver your marketing message.
Are you a new salesperson? What is Zig Ziglar’s advice on selling? In Secrets of Closing the Sale, salesman and public speaker Zig Ziglar reveals how you can greatly increase your chances of closing your sales. To do so, you need to exhibit the core qualities of a good salesperson and address customer objections. Here’s the beneficial advice of Zig Ziglar on selling and becoming a better salesperson.
Is your product struggling to sell? How do you want to stand out against your competitors? It’s nearly impossible to find a market that has no competitors. Instead, you have to learn how to stand out from your competitors, using William M. Luther’s two methods in The Marketing Plan. Read on to learn how to stand out against your competitors.
What are the most important qualities of a leader? Why is humbleness an important leadership trait? In their book Execution, business leaders Larry Bossidy and Ram Charan share the qualities you must embody to be a great leader. According to the authors, without these qualities, you will simply not be able to execute and succeed. Here are the most important qualities of a leader, according to Bossidy and Charan.
Are you looking to grow your business? Do you want to know how to beat the competition in business? When selling a product, you’re going to have more than a few competitors out there. Luckily, William M. Luther’s book The Marketing Plan has advice on how to succeed in competitive markets. Here are Luther’s four strategies to beat the competition, plus four more strategies from other business experts.
Do your customers bring up objections? Do you need to know how to handle objections in sales? In his book Secrets of Closing the Sale, salesman and author Zig Ziglar goes over three techniques to address customer objections. These techniques include addressing objections immediately, appealing to logic and emotion, and staying calm. Below, we’ll go over the three techniques on how to handle objections in sales.
Can monopolies be good? What are the advantages of monopolies? According to Peter Thiel, monopoly is better for society. When a business has a monopoly (meaning it faces no significant competition in the market where it operates), it has the freedom to consider the welfare of its employees and the broader impact of its products and operations on society because profits are assured. Here’s why monopoly is better for society, according to Peter Thiel.
What does Peter Thiel mean when he talks about secrets? What does he have to say about monopolies? What’s his “contrarian question”? Zero to One is entrepreneur and venture capitalist Peter Thiel’s unconventional advice for technology startups. Thiel, co-founder of PayPal and the first outside investor in Facebook, argues that technology has stagnated. Most new companies improve incrementally on existing products, but Thiel argues that the most valuable and game-changing startups create something new—they move from “zero to one.” Here are some of the best Zero to One quotes, along with context and explanation.
What happened when the dot-com bubble burst? How did investors react to the crash? When the dot-com bubble burst in 2000, investors became skeptical of any company that had aspirations of shaping the future. And their newfound skepticism became part of the new conventional wisdom. Here’s why that wisdom was misguided, according to Peter Thiel.
How do you determine your target market as a startup? Should you engage in head-to-head competition? Entrepreneur Peter Thiel offers advice on these and other startup matters in his book Zero to One: Notes on Startups. He shares strategies related to choosing a target market, dealing with competition, and building a monopoly. Continue reading for four startup tips from the book.