Sales Archives

Buying Decisions—Are They Emotional or Rational?

What makes people buy? Are most consumer decisions rational (as most of us would like to believe) or emotional (driven by impulses)? When a customer is faced with the option of buying a product or service, she can do one of three things: she can buy it, she can buy a competitor’s product, or she can buy nothing. In any case, this decision will be driven by her emotions: buying decisions are emotional, not rational. In this article, we’ll take a look at the drives and emotions behind the consumer decision-making process.

The 5 Secrets of Outstanding Sales Success

How do you achieve sales success? How does lack of commitment hinder selling success? You achieve sales success by taking full responsibility for the success of every sale, putting in 10 times the required effort, and acknowledging that sales success has nothing to do with luck. A lack of commitment creates a mentality that sees success in sales as optional, and this hinders selling success. Read on to discover the secrets of sales success.

The 7 Steps for Developing the Right Sales Mindset

7 Ways to Develop the Right Sales Mindset

What is a sales mindset? How do you develop a selling mindset? A sales mindset is a commitment to put all of your time, resources, and energy into the sales profession. You treat excellent sales performance as essential to living a successful life. You can develop a sales mindset by putting aside any negative perception of sales, developing pride in the sales profession, and eliminating other career options that can distract you. Read on to discover the steps to developing a sales mindset.

How to Nail a Sales Meeting: 5 Tips for Success

Do you work in face-to-face sales? What do you think is the key to converting a sales prospect into a customer in a face-to-face sales meeting? In high-profile business-to-business sales, customers often request a face-to-face sales meeting that explains how the product/service works and how it will contribute to their company’s success. The key to making your proposition stand out from competitors is to plan your meeting in advance: how to open it, how to pre-empt objections, how to close etc. In this article, we’ll discuss techniques to make your sales presentation as effective as possible.

How to Be a Good Salesman: 5 Steps for Success

How to Be a Good Salesman: The Qualities You Need

How do you learn how to be a good salesman? What are the benefits of being a master salesman? You can learn how to be a good salesman by having a sales mindset, acquiring sales training, and mastering the art of selling yourself. As a master salesman, you get to work with whomever you want, sell whatever you want, and make as much money as you want. Read more about the path to mastering how to be a good salesman.

How to Close a Sales Pitch: 5 Tips for Success

What’s the best way to close a sales pitch? How can a strong closing help you increase your chances of clinching the deal? When crafting their pitch, beginner salespeople often make the mistake of neglecting the close. But a brilliant sales pitch is worth nothing if it is not followed by a strong closing. Here are some tips on how to close a sales pitch effectively.

Sell or Be Sold: A Comprehensive Book Overview

Sell or be Sold: Comprehensive Book Overview

What is the book Sell or Be Sold about? What does it take to become a master salesman? Sell or Be Sold explores the experiences of Grant Cardone, the author, during the course of his 25 years as a salesman. He seeks to teach readers about the principles and skills required to become a master salesman. You can become a master salesman by having a sales mindset, getting sales training, and developing an effective sales process. Read on to learn more about the secrets of salesmanship explored in Sell or Be Sold.

How to Succeed in Sales: Brian Tracy’s 10 Guidelines

What Is the Secret to Living a Happy Life?

Are you struggling to get sales? What can you do to increase your sales success rate? To improve your sales success rate so that you end up in the top 20 percent of salespeople—or even the top 5 or 10 percent—you must consciously approach your job with a desire to improve. Fortunately, you can greatly improve your performance by following some guidelines that have helped many others improve their sales performance: the best way to succeed in sales is to do what successful salespeople do. Here are 10 common guidelines to achieving sales success.

Creative Selling: Creativity as a Sales Tool

Do you want to spice up your sales game? How can adding a little bit of creativity to your product pitch increase your chances of closing? Most people think of creativity as something that applies to arts or literature. However, creativity is simply the process of creating something—and when you’re selling, you’re creating a business where there was none before. When you can increase your creativity, you can increase your success rate in closing sales and therefore increase your earnings. Keep reading to learn how creative selling can enable you to find more customers and opportunities.

2 Failproof Techniques for Opening a Sales Pitch

What is the best way to open a sales pitch? How can a successful opening get you closer to closing? A sales pitch opening is like a first impression in a social exchange: it determines how the rest of the interaction is going to unfold. A good opening will plant the seeds for a strong closing, giving you a much higher percentage of successful sales. In this article, we’ll take a look at two opening techniques: 1) the “fair exchange” opening, and 2) the qualified opening.