Robert Cialdini: Authority Matters if You Want to Pre-Suade Others

a white-haired man talking to a small group of listeners illustrates Robert Cialdini's authority principle of influence

Have you ever wondered why we often defer to authority figures? What makes someone appear authoritative in the first place? According to Robert Cialdini, authority is a crucial factor when it comes to influencing others. He reveals findings from fascinating experiments that show how our brains respond to perceived experts and why we’re inclined to follow their lead. Read on to discover Robert Cialdini’s insights from his book Pre-Suasion and learn how to boost your own credibility in this eye-opening exploration of human behavior.

Neuroscience and the Self: Does Buddhism Get It Right?

a person's brain with a silhouette of the person inside it illustrates neuroscience and the self

Do you ever feel like you don’t have a consistent self? Have you considered that your sense of self might be an illusion created by your brain? Neuroscience is shedding new light on the nature of the self. In his book No Self, No Problem, Chris Niebauer explores how recent findings in neuroscience align with ancient Buddhist teachings about the illusory nature of the self. Read more to learn Niebauer’s fascinating findings about neuroscience and the self.

How to Influence Change: Robert Cialdini on Securing Commitment

a woman holding up a sign that says "I'm committed" illustrates how to influence change that lasts

Do you want to influence change in others? Are you curious about the psychology behind lasting behavioral shifts? In his book Pre-Suasion, Robert Cialdini explores how to create enduring impact through pre-suasive techniques. He emphasizes the importance of eliciting commitments to cement behavioral changes and shift long-term beliefs. Keep reading to discover how to influence change and make it stick.

How to Understand Yourself Better—Meet Your Ego While You Dream

A person looking at themselves in the mirror surrounded by dream clouds

How well do you really know yourself? How can you see your ego for what it really is? The book Exploring the World of Lucid Dreaming says that you can see your true self through lucid dreaming. The authors say that this is possible because lucid dreaming allows you to see yourself beyond your waking ego. If you want to learn how to understand yourself better, here’s why you should try lucid dreaming.

3 Strategies to Change the Way You See Yourself (Chris Niebauer)

a smiling young woman looking at herself in the mirror illustrates the way you see yourself

How do you perceive yourself? What if your sense of self was just an illusion created by your brain? In his book No Self, No Problem, Chris Niebauer explores questions such as these and offers practical strategies for shifting your perception. He helps readers understand that their thoughts and feelings don’t define them—and that letting go of a fixed identity can lead to a happier, more flexible life. Read on to discover how you can change the way you see yourself and experience more freedom and joy.

4 Preferences That Make People Susceptible to Influence

a smiling woman on a city street holding a sign that says "I'm in!" illustrates that people are susceptible to influence

Have you ever wondered why some people are more easily swayed than others? What makes certain individuals more susceptible to influence? In his book Pre-Suasion, Robert Cialdini explores the factors that make people more open to persuasion. He identifies key preferences that can be leveraged to steer attention and shape decisions. These include consistency, authority, likability, and unity. Read on to discover how you can use these insights to become more persuasive in your personal and professional life.

The Top 4 Benefits of Time in Nature for Mental & Physical Health

A man enjoying the benefits of time in nature by roasting marshmallows on a campfire

In what ways can nature heal you? What are the benefits of listening to songbirds? Why does smelling eucalyptus make you feel relaxed? If you’re feeling stressed, depressed, or in a funk, consider the last time you went outside. In The Nature Fix, Florence Williams contends that humans have an innate affinity for nature, and thus the antidote to many of our physical and mental ailments is a good dose of the outdoors. Keep reading to learn about the benefits of time in nature, according to Williams.

Why You Need to Spend More Time Outside (The Nature Fix)

A person taking a walk in a city park, trying to spend more time outside

Why should you go outside more often? What can you do if you live in a city? Why are green spaces so important? In her book The Nature Fix, Florence Williams stresses the importance of spending time outdoors. Whether that means taking a walk in a city park or camping in solitude, you need to get out for your mental health. Here’s why you need to spend more time outside, according to Williams.