The World's Best Book Summaries
Do you want your business to be successful? Do you know how to advertise your product? According to Eugene M. Schwartz in Breakthrough Advertising, the headline is the first and most important component of an advertisement that you should work on. He suggests five ways to use headlines to sell your product. Keep reading to learn how to advertise your product in the best way possible.
Do you prefer formal or informal meetings? What are the benefits and downsides of both? When meeting with potential clients, Rob Fitzpatrick in The Mom Test suggests starting out with informal meetings to get to know the client. If that doesn’t work, he says you should resort to a more formal setting. Check out the benefits of both formal and informal meetings to see what’s right for you.
How much have you personally used the product you sell? Which is better—mass marketing or a narrow focus? In The Ultimate Sales Letter, Dan Kennedy shares strategies to craft powerful sales letters that will capture customers’ attention and make them want to buy what you’re selling. Kennedy says you must start with getting to know your product inside and out and identifying and understanding your target customer. Keep reading for tips on how to know your product and your customer.
What is customer experience testing? How can you optimize your testing with a Design Sprint? Jake Knapp’s book Sprint details the process of conducting a Design Sprint to create and test a product prototype. A crucial step in this process is customer experience testing, and Knapp advises creating a flowchart to optimize your user testing. Keep reading to learn about the Design Sprint process and customer experience testing, according to Knapp.
How do you learn how to develop your business? How can customer feedback help your business? If you’re having trouble thinking of the next step for your business, Rob Fitzpatrick’s book The Mom Test has you covered. After you have conversations with customers, you should show a prototype of your product to potential customers. Continue reading to learn how to develop your business with Fitzpatrick’s advice.
Wondering how to define sprint goals? What is the sprint design process? How do you choose high-priority goals? The Design Sprint process involves creating many versions of the same idea and improving your idea using the information you gain from each iteration. According to Jake Knapp’s book Sprint, design thinking can be broken down into two parts: identifying a problem and developing a solution (i.e. your sprint goal). Read on to learn Knapp’s advice on how to define sprint goals, including a brief exercise at the end of the article.
Looking for Start With Why discussion questions? How can these exercises help you apply the lessons from Simon Sinek’s book? Start With Why covers everything you need to know about creating an organization that puts its values at the center of its business. The core concept is simple and straightforward: Great businesses know why they’re doing what they’re doing—and they use that mission as their guiding principle. Continue reading for discussion questions and exercises inspired by Start With Why.
Do people get the point you’re trying to make? What is the key to learning how to get to the point? If you’ve identified and honed your point, you’re ready to market it. In Get to the Point!, Joel Schwartzberg says the single most important goal when presenting your point is to make a strong pitch that resonates with your audience. Let’s look at the different ways you can learn how to get to the point.
Want to know how to measure campaign performance for your brand? Which method is used by marketing experts? Jay Conrad Levinson is a marketing expert whose book, Guerrilla Marketing, has taught many readers how to advertise more effectively while spending less money. According to him, measuring the performance of an ad campaign goes further than simply assessing the amount of customer interest you create. Read on to learn Levinson’s step-by-step method for measuring campaign performance.
Looking for some cheap market research techniques? Which low-cost techniques work the best? According to bestselling author Jay Conrad Levinson, the more you understand your target market, the easier you’ll find it to appeal to these customers and influence their purchasing decisions. Levinson claims that you don’t need to spend a lot on your research to get good results. Read on for an overview of some inexpensive market research techniques, according to Levinson.