Are you skilled at knowing when data is misleading? Can you recognize false positives? When you test your ideas in various markets, you get data that can be invaluable. But, inaccurate data will send you off in the wrong direction. In the context of market research, economist John A. List discusses the importance of accurate data and shares strategies on how to recognize false positives. Read more to learn how to get more accurate data in market research.
Get It Right: The Importance of Accurate Data in Market Research
