Sales Archives

The Smartphone Market Decline: Causes & Consequences

Why are fewer people buying new smartphones? How has this impacted the smartphone market overall? Sales of new smartphones have been on a downward spiral for over a year and experts don’t expect this to change any time soon. Some say the softening smartphone market is good for price-conscious buyers, but others argue that buying new phones as soon as they’re released isn’t a smart move. Read on to learn what’s behind the declining smartphone market and what the future holds.

How to Write Marketing Copy: 4 Steps to Communicate Your Edge

Do you have an excellent product that deserves excellent marketing copy? What’s the best way to capture your product’s essence in words? To succeed in business, you must effectively market and sell your product or service. Not only must you refine what your product or service is, but you must also refine how you present it. In Ready, Fire, Aim, Michael Masterson provides a four-step strategy to do that. Read more to learn how to write marketing copy in four simple steps.

The Disadvantages of Data Analytics in Product Development

What are the disadvantages of data analytics in product development? How can hard data fail to support business innovation? In his book Competing Against Luck, Clayton Christensen challenges the conventional thinking around business innovation and highlights the disadvantages of relying solely on data analytics to guide decision-making. Christensen argues that this approach often leads to disappointment. Keep reading to learn the two key disadvantages of data analytics in business, according to Christensen.

Unraveling Consumer Expectations: The Key to Innovation

Why is it important to understand consumer expectations? How can it drive product innovation and success? In today’s competitive business landscape, understanding what motivates consumers is paramount to achieving success. According to Clayton Christensen’s book Competing Against Luck, by aligning products with consumer expectations, companies can accurately predict their success in the market. Keep reading to learn how to truly understand consumer expectations, according to Christensen.

Interviewing Customers: A Guide for New Product Development

Want to learn about interviewing customers? How can customer interviews guide new product development? If you want to know how to truly comprehend customer expectations, the answer lies in the art of interviewing customers. According to Clayton Christensen, by delving into their stories, you can uncover the motivating factors behind their purchases and gain invaluable insights for innovation. Read on to learn how interviewing customers can guide product innovation, according to Christensen.

The 3 Essential Elements of a Customer-Focused Strategy

What is a customer-focused strategy in business? How can you use it to generate more business growth and success? Clayton Christensen argues that, in today’s competitive landscape, achieving business success requires more than just offering a good product or service. He claims that a customer-focused strategy is what it takes to win over customers in the long term and truly satisfy their expectations. Read on to learn Christensen’s explanation of a customer-focused strategy in business.

Customer-Centric Design: How to Use It to Guide Innovation

What does customer-centric design mean? Why do products with a customer-centric design usually garner more success? In a world where customers are constantly seeking solutions to their specific needs, businesses must embrace customer-centric design to thrive. Author Clayton Christensen explains that it’s about understanding what customers aim to accomplish and crafting products that align with those goals. Read on to learn about customer-centric design and how to use it to harness product innovation.

Competing Against Luck by Clayton Christensen: Overview

Want to learn about Competing Against Luck by Clayton Christensen? What does it take for a new product to be successful? Unlock the secrets to launching successful products with Competing Against Luck by Clayton Christensen. No more relying on luck or guesswork—Christensen reveals a powerful framework for understanding consumer demand and the way people buy products to accomplish specific tasks. Read on for an overview of Competing Against Luck: The Story of Innovation and Customer Choice by Clayton Christensen.

New Product Innovation: Creating What Customers Crave

Is there a secret to new product innovation? How can you design a new product that customers want to buy? In Competing Against Luck, renowned business consultant Clayton Christensen teaches you how to identify the tasks your customers want to accomplish to fuel new product innovation. He shares his framework for uncovering hidden customer expectations and crafting unique experiences. Read on to learn Christensen’s techniques for new product innovation in business.

The 2 Major Benefits of Sales Funnels Over Regular Websites

What is a sales funnel? What are the benefits of sales funnels over regular websites? A sales funnel is a type of website designed to guide a customer through a series of steps leading to a purchase. Unlike a regular website, which typically displays a menu with multiple pathways, a sales funnel is structured in a way where each page leads to the next one and nowhere else. Keep reading to learn how sales funnels work and why they’re superior when it comes to converting customers.