The World's Best Book Summaries
What are the best negotiation tools and techniques? What dodge-and-counterpunch negotiation moves should you use? When negotiating with a partner who’s throwing everything at you, you need to be prepared for their moves. Additionally, you should consider what type of boundaries and conditions you want to set for the negotiation. Discover more about these necessary negotiation tools and techniques below.
Are you an expert on your business’s products and services? How easy is it for prospective customers to understand how your product or service works and benefits them? In Company of One, Paul Jarvis explains how to start and build a company on your own. He contends that customer education is a must, and he outlines what it requires and how it sets your business apart from the competition. Read more to learn why customer education is important and how you can prioritize it in your business.
Are you well prepared for a negotiation? How do you make a good bargain that benefits both you and your opponent? When you’re face-to-face at the negotiating table, you want to strike the best possible deal. Experts have great advice on how to take advantage of new information and how to use the Ackerman model to craft your offer. Learn how to bargain by getting all the information you need to master the Ackerman model.
Are you an educator when you engage in sales? When is having fewer customers a good thing? Paul Jarvis argues that it’s vital for a single-person company to foster strong connections with its customers. Since these companies aren’t receiving money from investors, they depend on customer relationships to sustain and grow their business. Here’s Jarvis’s advice on how to build strong customer relationships.
What’s the Ackerman Model for negotiating? Why is the Ackerman Model a good alternative to traditional negotiating? Created by ex-CIA operative Mike Ackerman, this model is based on the offer-counteroffer system. It uses a tapering system that brings the ultimate number (whether it’s the price you’ll be paying or the price you’ll be receiving) closer to your preference. Below, we’ll explore some of the key steps in the Ackerman Model.
Do you have a great idea for a business? Are you ready to get started except for that bit about knowing how to start? According to business consultant Paul Jarvis, starting and building a one-person company entails three steps. He says that you must build your skill set so that you’re prepared to run your own business, set up a strong financial and legal foundation, and develop strong customer relationships. Continue reading for details on how to start a one-person company.
Are you wasting resources trying to reach people who aren’t interested in what you have to sell? How is permission marketing different from traditional marketing? In This Is Marketing, entrepreneur and marketing expert Seth Godin challenges conventional marketing strategies. He argues that, in today’s media-saturated world, traditional marketing techniques are no longer effective. Read on to understand the definition of permission marketing and why Godin thinks it’s preferable to older methods.
What is it about Coca-Cola’s brand that makes it so effective? What should you consider when setting a price for your product or service? According to Seth Godin, branding and price are powerful tools. Used well, they can help you align your product’s story with the story that your audience tells. In This Is Marketing, he explains how to leverage branding and price effectively. Keep reading to understand how to use these important tools to your advantage.
Should you try to sell your product to everyone? What’s the best way to allocate your marketing budget? Seth Godin says that, to be effective at marketing, you must first understand what people need and then seek to fill that need. But, you can’t be all things to all people, so you must apply focus to your marketing efforts. You have to identify your core audience and serve them well. Read more to understand what Godin means by your “smallest viable market.”
What kind of pressure should you put on customers and potential customers? How can you get them to move toward your product and not away from it? In This Is Marketing, marketing expert Seth Godin contends that effective marketing is ultimately about changing people’s lives. But, to do that, you must do the basic work of convincing them to buy what you’re selling. Read more to learn how to motivate customers to take action with insights from Godin.