Implication Questions (SPIN Selling)—Turn Needs Into Sales

Implication Questions (SPIN Selling)—Turn Needs Into Sales

What are SPIN selling implication questions? How can they help you succeed in the SPIN selling method? Implication questions are the “I” in the SPIN selling approach. Used in large sales, they’re sophisticated questions that explore the implications or ramifications of a customer’s problem—for example, “How will this affect your fourth-quarter results?” or “What will this mean for your biggest customer?” They underscore a problem’s significance and create an urgency to address it. Implication questions are one type of question in the SPIN selling approach that focuses on finding solutions.

Need Payoff Questions in Sales: Ask Questions, Sell Answers

Need Payoff Questions in Sales: Ask Questions, Sell Answers

What are need payoff questions? How can they help you be successful in sales? Need payoff questions are the “N” in the SPIN selling approach. They lead the customer to articulate the benefits of your product or solution. Need payoff questions contribute strongly to success in large sales. Need payoff questions are one approach to the SPIN selling strategy, and you can use these types of questions to increase the value of your sales and interactions.