What does it mean to sell solutions, not products? How can you learn to use this sales strategy? Sell solutions, not products is a sales strategy that relies on complex sales that aim to solve customers’ problems. As the idea of sell solutions, not products became the new selling norm, one type of sales rep was found to be very successful: the Challenger Seller. Learn more about solution sales below and why Challengers Sellers are so successful.
Sell Solutions, Not Products: Why Challenger Sellers Succeed
