The World's Best Book Summaries
What is the advertising industry like? What kind of jobs are available in the advertising industry? The advertising industry has grown over the last century. There are still major traditional ad agencies, as well as new opportunities in growing areas of marketing and advertising. Read this advertising industry overview to learn more about working in advertising.
Do you want to know how to use market research? How can you use research to learn about the market and create ads? Using market research can help you do more than make ads. Knowing how to use market research can make you more likely to convince people to take up your ideas, and can help you formulate strategic ideas. Read more about how to use market research and what it can mean for you.
How can you go about winning clients for your ad agency? What’s the best way to get clients? There are a few key strategies to start winning clients over to your agency. Whether clients come to you or you seek them out, you need to have a way to win them over to your agency. Read more about winning clients and the best strategies.
What do you need to know about writing headlines for print ads? How can you write the best headlines? Writing headlines for ads is challenging. You need to convey purpose, discuss the product, and grab the reader’s attention. In Ogilvy on Advertising, David Ogilvy offers advice on how to write great headlines for ads. Read more about writing headlines for advertisements and how to write great headlines.
What does new product development in marketing entail? How does product research and development work in advertising? Product development in marketing is a process where a group works to create a product and find the best marketing strategy for it. This process often requires years of research. Read more about product development in marketing and how it works.
What are the different types of TV advertising? How do you know what kind of commercial works best for your product or brand? There are 10 types of TV advertising that David Ogilvy deems “effective.” These are the types of commercials that can help change someone’s brand preference. Read more about the types of TV advertising and how they work.
How do you create a great print ad layout? Are there rules to follow about layout for print ads? Print ad layout is part of the design of the ad. The layout should make it easy for the reader to see and understand the ad. It’s important that the layout is clean and is not distracting. Read more about print ad layout and how it works.
What is the relationship between Google and 10X thinking? How does Google represent 10X thinking? At Google, 10X thinking is a natural part of their business model. In particular, they approach the issue of acquiring customers with 10X in mind. Read more about Google, 10X thinking, and the issue customer acquisition versus customer satisfaction.
What are some examples of customer-driven innovation? How does customer-driven innovation lead to evolution in an industry? Customer-driven innovation is about cases where customers’ needs guided what firms developed. In the excavator industry, innovation came because of gaps in the market. Read on to see customer-driven innovation in the excavator industry.
What is resource dependence theory? How does it apply to innovation in The Innovator’s Dilemma? Resource dependence theory is a concept that explains how customer and investor resources drive innovation. If their needs are not being met, innovation will fail because it won’t have the resources it needs. Read more about resource dependence theory and how it applies to innovation.