The World's Best Book Summaries
What are the 4 types of buyers? How can you identify each type and adjust your sales technique? The 4 types of buyers are the buyer in heat, the buyer in power, the lookie-loos, and the mistakes. Use straight line marketing to funnel out the best types of buyers. Read on to learn how to identify the 4 types of buyers from Way of the Wolf.
What are the Three Tens? How can they help you close more sales? The Three Tens from Way of the Wolf are the product, the trust in yourself, and the trust in your company. The goal of the three tens is to move the customers’ level of certainty throughout the sale so that by the end, they buy. Learn how to close every sale using the Three Tens from Way of the Wolf.
How do you create an effective commercial? What tips are there for creating great commercials? Effective commercials work because they help convert a customer’s brand loyalty. In his book Ogilvy on Advertising, David Ogilvy offers tips on how to create commercials that work. Keep reading for tips on how to create effective commercials.
Why is ad imagery important? How can you create the best ads using ad imagery? Ad imagery refers to the graphics or photos in an ad. Imagery is often the first thing people connect with in an ad, so it’s important to make sure you have great ad imagery. Read more about ad imagery and how to successfully create an ad.
What is the advertising industry like? What kind of jobs are available in the advertising industry? The advertising industry has grown over the last century. There are still major traditional ad agencies, as well as new opportunities in growing areas of marketing and advertising. Read this advertising industry overview to learn more about working in advertising.
Do you want to know how to use market research? How can you use research to learn about the market and create ads? Using market research can help you do more than make ads. Knowing how to use market research can make you more likely to convince people to take up your ideas, and can help you formulate strategic ideas. Read more about how to use market research and what it can mean for you.
How can you go about winning clients for your ad agency? What’s the best way to get clients? There are a few key strategies to start winning clients over to your agency. Whether clients come to you or you seek them out, you need to have a way to win them over to your agency. Read more about winning clients and the best strategies.
What do you need to know about writing headlines for print ads? How can you write the best headlines? Writing headlines for ads is challenging. You need to convey purpose, discuss the product, and grab the reader’s attention. In Ogilvy on Advertising, David Ogilvy offers advice on how to write great headlines for ads. Read more about writing headlines for advertisements and how to write great headlines.
What does new product development in marketing entail? How does product research and development work in advertising? Product development in marketing is a process where a group works to create a product and find the best marketing strategy for it. This process often requires years of research. Read more about product development in marketing and how it works.
What are the different types of TV advertising? How do you know what kind of commercial works best for your product or brand? There are 10 types of TV advertising that David Ogilvy deems “effective.” These are the types of commercials that can help change someone’s brand preference. Read more about the types of TV advertising and how they work.