How to Use Market Research for Effective Campaigns

How to Use Market Research for Effective Campaigns

Do you want to know how to use market research? How can you use research to learn about the market and create ads? Using market research can help you do more than make ads. Knowing how to use market research can make you more likely to convince people to take up your ideas, and can help you formulate strategic ideas. Read more about how to use market research and what it can mean for you.

Writing Headlines for Ads: 12 Tips From David Ogilvy

Writing Headlines for Ads: 12 Tips From David Ogilvy

What do you need to know about writing headlines for print ads? How can you write the best headlines? Writing headlines for ads is challenging. You need to convey purpose, discuss the product, and grab the reader’s attention. In Ogilvy on Advertising, David Ogilvy offers advice on how to write great headlines for ads. Read more about writing headlines for advertisements and how to write great headlines.