The World's Best Book Summaries
What do you need to know about writing headlines for print ads? How can you write the best headlines? Writing headlines for ads is challenging. You need to convey purpose, discuss the product, and grab the reader’s attention. In Ogilvy on Advertising, David Ogilvy offers advice on how to write great headlines for ads. Read more about writing headlines for advertisements and how to write great headlines.
What does new product development in marketing entail? How does product research and development work in advertising? Product development in marketing is a process where a group works to create a product and find the best marketing strategy for it. This process often requires years of research. Read more about product development in marketing and how it works.
What are the different types of TV advertising? How do you know what kind of commercial works best for your product or brand? There are 10 types of TV advertising that David Ogilvy deems “effective.” These are the types of commercials that can help change someone’s brand preference. Read more about the types of TV advertising and how they work.
How do you create a great print ad layout? Are there rules to follow about layout for print ads? Print ad layout is part of the design of the ad. The layout should make it easy for the reader to see and understand the ad. It’s important that the layout is clean and is not distracting. Read more about print ad layout and how it works.
What is the relationship between Google and 10X thinking? How does Google represent 10X thinking? At Google, 10X thinking is a natural part of their business model. In particular, they approach the issue of acquiring customers with 10X in mind. Read more about Google, 10X thinking, and the issue customer acquisition versus customer satisfaction.
What are some examples of customer-driven innovation? How does customer-driven innovation lead to evolution in an industry? Customer-driven innovation is about cases where customers’ needs guided what firms developed. In the excavator industry, innovation came because of gaps in the market. Read on to see customer-driven innovation in the excavator industry.
What is resource dependence theory? How does it apply to innovation in The Innovator’s Dilemma? Resource dependence theory is a concept that explains how customer and investor resources drive innovation. If their needs are not being met, innovation will fail because it won’t have the resources it needs. Read more about resource dependence theory and how it applies to innovation.
What are the key Honda innovation examples? How was Honda’s motorbike a disruptive innovation? Honda innovation is not limited to cars. In an effort to expand their successful Japanese motorbike to the US market, Honda created a new space while competing with Harley-Davidson. Read more about Honda innovation in the motorbike space and the evolution of their Supercubs.
What is a market disruptor? How does disrupting markets provide an advantage to innovators? A market disruptor is an innovation that can shake established industry leaders. The strategy of disrupting markets can help those that pioneer new technologies. Read more about what a market disruptor is and how it can affect an established company.
What is oversupply? How does performance oversupply create opportunities for disruptive innovation? Oversupply, specifically performance oversupply, is an excess of features for a given product or industry. Established firms may commit to these top-tier products that provide more performance than customers care about. Read more about performance oversupply and the opportunities for disruptive innovation.