The World's Best Book Summaries
How important are first impressions in sales? Can a good first impression really mean the difference between making or losing a sale? Making good first impressions in sales comes down to the first four seconds. If you succeed in your first impression, the prospect will believe that it’s worth taking their own time to listen to you. Read on for tips on making good first impressions in sales from Way of the Wolf.
What is The Straight Line Persuasion System from Jordan Belfort’s Way of the Wolf? How did Belfort develop the straight line system? The Straight Line Persuasion System can be used to sell products that benefit both the seller and the buyer. It was originally used in a nefarious way before Belfort turned it into a successful money-maker and a force for good. Read on to learn more about the Straight Line Persuasion System.
What are the most common sales objections? How can you overcome these sales objections and turn a prospect into a paying customer? The most common sales objections fall into two categories: bad timing, and the need to check with someone else. The most common sales objections are all just smokescreens for other issues. This article will explain step-by-step how to overcome the most common sales objections using methods from Way of the Wolf.
What are the 4 types of buyers? How can you identify each type and adjust your sales technique? The 4 types of buyers are the buyer in heat, the buyer in power, the lookie-loos, and the mistakes. Use straight line marketing to funnel out the best types of buyers. Read on to learn how to identify the 4 types of buyers from Way of the Wolf.
What are the Three Tens? How can they help you close more sales? The Three Tens from Way of the Wolf are the product, the trust in yourself, and the trust in your company. The goal of the three tens is to move the customers’ level of certainty throughout the sale so that by the end, they buy. Learn how to close every sale using the Three Tens from Way of the Wolf.
How do you create an effective commercial? What tips are there for creating great commercials? Effective commercials work because they help convert a customer’s brand loyalty. In his book Ogilvy on Advertising, David Ogilvy offers tips on how to create commercials that work. Keep reading for tips on how to create effective commercials.
Why is ad imagery important? How can you create the best ads using ad imagery? Ad imagery refers to the graphics or photos in an ad. Imagery is often the first thing people connect with in an ad, so it’s important to make sure you have great ad imagery. Read more about ad imagery and how to successfully create an ad.
What is the advertising industry like? What kind of jobs are available in the advertising industry? The advertising industry has grown over the last century. There are still major traditional ad agencies, as well as new opportunities in growing areas of marketing and advertising. Read this advertising industry overview to learn more about working in advertising.
Do you want to know how to use market research? How can you use research to learn about the market and create ads? Using market research can help you do more than make ads. Knowing how to use market research can make you more likely to convince people to take up your ideas, and can help you formulate strategic ideas. Read more about how to use market research and what it can mean for you.
How can you go about winning clients for your ad agency? What’s the best way to get clients? There are a few key strategies to start winning clients over to your agency. Whether clients come to you or you seek them out, you need to have a way to win them over to your agency. Read more about winning clients and the best strategies.