The World's Best Book Summaries
What is the Law of Authenticity from Bob Burg’s parable The Go-Giver? Why is being sincere so important? The Law of Authenticity states that the most important thing you can offer is yourself. This means that when you sell a product or service, you’re selling yourself. You need to be sincere. Keep reading to learn how Joe from The Go-Giver learned to be sincere.
Do you want to know how to sell on Pinterest? How is marketing on Pinterest different from many other social media platforms? Users like Pinterest because it is aspirational and purchase-friendly. Studies found that users are almost 80% more likely to buy something you sell on Pinterest than Facebook. Keep reading for tips on how to sell on Pinterest.
Are you looking for effective social media marketing tips to help grow your business? How can Gary Vaynerchuk’s social media rules help you to up your marketing game? The six rules for effective social media marketing are: use native content, don’t interrupt, tailor your jabs, involve pop culture, use micro-content, and be true to your brand. Your jabs should be constant, relevant, and should keep your customers engaged with your company. Continue reading for six rules for effective social media marketing.
Are you looking for Garyvee marketing techniques? What are jabs and right hooks in terms of marketing? In marketing, a metaphorical jab is content that builds the relationship between you and your customer. A metaphorical right hook is marketing content that includes a call to action and aims to convert a sale. These Garyvee marketing techniques were designed to help businesses get noticed in an oversaturated social media market. Keep reading to learn more about Garyvee’s marketing techniques.
What is transformation marketing? Is it effective? How can you work it into your brandscript? Transformation marketing is part of your hero’s journey. Along the way in your brandscript, your hero will learn new ideas and skills that will help transform them to the person who needs your product. Read more about transformation marketing and how it works.
What are marketing differentiators? What can you do to make your company stand out from the sea of competitors and make your product appeal to the right customer? Marketing differentiators are qualities that differentiate your company from industry competitors. Sometimes they are also referred to as uniques or unique value proposition—basically, they’re what you have to offer to your customers. Keep reading to learn how to choose marketing differentiators and make your product/service appeal to your ideal customer.
What does selling happiness mean? How can you use happiness in your marketing campaigns? When you write your storybrand brandscript to have a happy ending, you’re selling happiness. There are three important story endings that can help you sell happiness. Keep reading to find out what selling happiness means and how to use it in marketing campigns.
What is happiness marketing? Is this kind of marketing effective? Happiness marketing is a type of marketing that focuses on feelings of satisfaction and fulfillment. It’s a successful marketing approach that focuses on a specific ending. Read more about happiness marketing and how it works.
What is email lead generation? How can you generate email leads for your marketing campaigns? Email lead generation is an important part of any marketing campaign, specifically, email campaigns. You’ll need a set system for generating leads and know how to use them. Why Read more about email lead generation.
Do you want to know how to improve a website? How can you make your website fit your storybrand? Learning how to improve a website can have huge benefits for your company. You can improve technical aspects, as well as make your website fit into your storybrand. Keep reading to find out how to improve a website.