Amazon and Zappos: The Fight for Acquisition

Amazon and Zappos: The Fight for Acquisition

Why did Amazon want to buy Zappos? To what length did Amazon go to get what they wanted? Why did Zappos finally decide to sell to Amazon? In 2005, Zappos was well-known for its online, shoe selling business and Amazon wanted a part of it. Zappos wanted to remain independent but when Amazon sets its sights on an acquisition they always get what they want. Continue reading to learn all about the war between Amazon and Zappos.

Blitzscaling: Meaning, Strategies, and Risks

Blitzscaling: Meaning, Strategies, and Risks

What is the meaning of the term “Blitzscaling”? What are the best blitzscaling techniques? How have some start-ups become massively successful using this method? Blitzscaling, meaning driving fast growth by prioritizing speed over efficiency, is the growth model used by companies like Airbnb and PayPal. This method is risky and uncertain but can result in massive successes and rewards. Keep reading to understand the meaning of blitzscaling and how it compares to other forms of business growth.

Marketing Freebies: Don’t Fall Into the Trap

Marketing Freebies: Don’t Fall Into the Trap

Why are marketing freebies so dangerous? Why will we almost always choose “free” even if there’s a more logical option? We are psychologically attracted to anything that’s free, that’s why marketing freebies are such powerful tools. Even attaching the concept of “free” to a purchase can trigger you to irrationally spend more money on whatever it is. Keep reading to learn more about the power of marketing freebies.

4 Tips for Introducing a New Product Into the Market

4 Tips for Introducing a New Product Into the Market

Are you entertaining the idea of introducing a new product? What are some tips for making your product launch go as smoothly as possible? Introducing a new product to your audience can be nerve-wracking. Fortunately, there are some strategies to help you ensure that your product launch is as successful as possible. Here are some tips to bear in mind as you are introducing a new product to your audience.

5 Tips for Creating an Irresistible Marketing Offer

management style

How do you create a marketing offer? What are the key elements of an effective marketing offer? A good marketing offer can boost your sales more than the most expensive promotional campaign can. A successful offer consists of three elements: 1) alignment with your audience, 2) enticing promise, and 3) the right timing. Here are five tips for creating a marketing offer that hits all three.

The 22 Immutable Laws of Marketing: Explained

The 22 Immutable Laws of Marketing: Explained

What are the 22 immutable laws of marketing? Are you following these laws in your company? What could you be doing better? The most successful companies are the ones with the highest-quality products and biggest marketing budgets, right? Wrong. It’s not quality and products that determine a company’s success, it’s marketing. Keep reading to learn about The 22 Immutable Laws of Marketing.

3 Customer Experience Strategies That Hit the Spot

3 Customer Experience Strategies That Hit the Spot

What is meant by customer experience? What can you do to elevate your customers’ experience with your brand? What are the most effective customer experience strategies? Customer experience is your customers’ overall perception of their experience with your business. The following customer experience strategies will help you craft an experience for your customer that goes above and beyond. Here are three customer experience strategies that hit the spot.