Have you ever been persuaded to buy or agree to something that you didn’t actually need or want? What do you think made you do it? The psychology of selling is complex—it’s not exactly clear-cut what it is that spurred you to make the unintended purchase in the end. According to Oren Klaff, the author of Pitch Anything, oftentimes the purchase decision is made purely on the basis of the perceived status of the salesman. In this article, we’ll discuss the role of perceived status in the prospective buyer’s purchasing decision.
The Psychology of Selling: The Power of Status
