Sales Archives

4 Tips for Creating Products That Stand the Test of Time

Do you have a product idea in mind? What are some things you should consider before you embark on product development? According to Ryan Holiday, the author of Perennial Seller, creating a product that lasts is about creating an amazing product, not about hyping it up through marketing. To create enduring work, you have to love the process of creating a great product, not just focus on marketing and sales. Here are some tips on how to create a product that will stand the test of time.

Expand Your Business: 5 Tips for Sustainable Growth

Do you want to expand your business but aren’t sure which strategy is best to adopt? How can you grow your business without putting too much strain on your resources? The most sustainable way to expand your business is to focus on building and growing a loyal relationship network. Further, your relationship with your fans must be more than transactional—it should be for life. In this article, we’ll first discuss the benefits of having a loyal network of followers, and then provide five tips for accruing one.

Amazon: Customer Focus is Bezos’s Obsession

Why is Jeff Bezos so obsessed with Amazon’s customer focus? To what length does Amazon go to ensure it appears trustworthy? Jeff Bezos believes that Amazon’s success is due to the ability to help customers make purchase decisions, not solely because of sales. That’s why Bezos is obsessed with the customer experience and will go to any lengths to make customers happy. Continue on to learn about Amazon’s customer focus.

Amazon and Zappos: The Fight for Acquisition

Why did Amazon want to buy Zappos? To what length did Amazon go to get what they wanted? Why did Zappos finally decide to sell to Amazon? In 2005, Zappos was well-known for its online, shoe selling business and Amazon wanted a part of it. Zappos wanted to remain independent but when Amazon sets its sights on an acquisition they always get what they want. Continue reading to learn all about the war between Amazon and Zappos.

The Top Tips for Business Growth: Scaling New Heights

Are you looking for tips for business growth? What two growth limiters should you avoid? If you’re trying to grow a company, then you should follow these two business growth tips. You must have a product that can satisfy the market and you must be able to scale your operations. Keep reading for our top two tips for business growth.

Blitzscaling: Meaning, Strategies, and Risks

What is the meaning of the term “Blitzscaling”? What are the best blitzscaling techniques? How have some start-ups become massively successful using this method? Blitzscaling, meaning driving fast growth by prioritizing speed over efficiency, is the growth model used by companies like Airbnb and PayPal. This method is risky and uncertain but can result in massive successes and rewards. Keep reading to understand the meaning of blitzscaling and how it compares to other forms of business growth.

Marketing Freebies: Don’t Fall Into the Trap

Why are marketing freebies so dangerous? Why will we almost always choose “free” even if there’s a more logical option? We are psychologically attracted to anything that’s free, that’s why marketing freebies are such powerful tools. Even attaching the concept of “free” to a purchase can trigger you to irrationally spend more money on whatever it is. Keep reading to learn more about the power of marketing freebies.

Virtual Ownership: How Advertisers Sway You

What is virtual ownership? How do advertisers use virtual ownership to manipulate you into buying a product? How can you avoid it? Virtual ownership is the feeling of ownership of an object before you actually own it. Advertisers take advantage of this aspect of human nature through advertising and trial periods. Keep reading to learn more about virtual ownership.

The Endowment Effect: How We Overrate Ownership

What is the endowment effect? Why do we have a hard time parting with out possessions? The endowment effect states that when you own something, you automatically value it more than other people do. This can lead to poor selling decisions and a tendency to overvalue your possessions. Keep reading for more about the endowment effect.

4 Tips for Introducing a New Product Into the Market

Are you entertaining the idea of introducing a new product? What are some tips for making your product launch go as smoothly as possible? Introducing a new product to your audience can be nerve-wracking. Fortunately, there are some strategies to help you ensure that your product launch is as successful as possible. Here are some tips to bear in mind as you are introducing a new product to your audience.