What is Little Red Book of Selling about? What is the secret to sales success, according to its author Jeffery Gitomer? In the Little Red Book of Selling, sales trainer Jeffrey Gitomer presents 13 principles of selling and numerous practical tips and techniques. The principles in the book will help you build on customers’ buying reasons to create an atmosphere conducive to buying—for example, by building a strong relationship and addressing customers’ needs for profit and productivity. Below is a brief overview of Jeffrey Gitomer’s Little Red Book of Selling: 12.5 Principles of Sales Greatness.
Overview of Jeffrey Gitomer’s Little Red Book of Selling
