The World's Best Book Summaries
Why is Jeff Bezos so obsessed with Amazon’s customer focus? To what length does Amazon go to ensure it appears trustworthy? Jeff Bezos believes that Amazon’s success is due to the ability to help customers make purchase decisions, not solely because of sales. That’s why Bezos is obsessed with the customer experience and will go to any lengths to make customers happy. Continue on to learn about Amazon’s customer focus.
Why did Amazon want to buy Zappos? To what length did Amazon go to get what they wanted? Why did Zappos finally decide to sell to Amazon? In 2005, Zappos was well-known for its online, shoe selling business and Amazon wanted a part of it. Zappos wanted to remain independent but when Amazon sets its sights on an acquisition they always get what they want. Continue reading to learn all about the war between Amazon and Zappos.
Are you looking for tips for business growth? What two growth limiters should you avoid? If you’re trying to grow a company, then you should follow these two business growth tips. You must have a product that can satisfy the market and you must be able to scale your operations. Keep reading for our top two tips for business growth.
What is the meaning of the term “Blitzscaling”? What are the best blitzscaling techniques? How have some start-ups become massively successful using this method? Blitzscaling, meaning driving fast growth by prioritizing speed over efficiency, is the growth model used by companies like Airbnb and PayPal. This method is risky and uncertain but can result in massive successes and rewards. Keep reading to understand the meaning of blitzscaling and how it compares to other forms of business growth.
Why are marketing freebies so dangerous? Why will we almost always choose “free” even if there’s a more logical option? We are psychologically attracted to anything that’s free, that’s why marketing freebies are such powerful tools. Even attaching the concept of “free” to a purchase can trigger you to irrationally spend more money on whatever it is. Keep reading to learn more about the power of marketing freebies.
What is virtual ownership? How do advertisers use virtual ownership to manipulate you into buying a product? How can you avoid it? Virtual ownership is the feeling of ownership of an object before you actually own it. Advertisers take advantage of this aspect of human nature through advertising and trial periods. Keep reading to learn more about virtual ownership.
What is the endowment effect? Why do we have a hard time parting with out possessions? The endowment effect states that when you own something, you automatically value it more than other people do. This can lead to poor selling decisions and a tendency to overvalue your possessions. Keep reading for more about the endowment effect.
Are you entertaining the idea of introducing a new product? What are some tips for making your product launch go as smoothly as possible? Introducing a new product to your audience can be nerve-wracking. Fortunately, there are some strategies to help you ensure that your product launch is as successful as possible. Here are some tips to bear in mind as you are introducing a new product to your audience.
How do you create a marketing offer? What are the key elements of an effective marketing offer? A good marketing offer can boost your sales more than the most expensive promotional campaign can. A successful offer consists of three elements: 1) alignment with your audience, 2) enticing promise, and 3) the right timing. Here are five tips for creating a marketing offer that hits all three.
What are the 22 immutable laws of marketing? Are you following these laws in your company? What could you be doing better? The most successful companies are the ones with the highest-quality products and biggest marketing budgets, right? Wrong. It’s not quality and products that determine a company’s success, it’s marketing. Keep reading to learn about The 22 Immutable Laws of Marketing.