The World's Best Book Summaries
What makes a good pitch? How can you increase the chances of your proposition being considered? When you are trying to pitch an idea, don’t try to capture your target’s interest by appealing to logic and reason. Instead, appeal to their primitive brain by using “hot cognitions.” Here are some tips on how to pitch an idea effectively to compel your target to consider your proposition.
Have you ever been persuaded to buy or agree to something that you didn’t actually need or want? What do you think made you do it? The psychology of selling is complex—it’s not exactly clear-cut what it is that spurred you to make the unintended purchase in the end. According to Oren Klaff, the author of Pitch Anything, oftentimes the purchase decision is made purely on the basis of the perceived status of the salesman. In this article, we’ll discuss the role of perceived status in the prospective buyer’s purchasing decision.
What is neuromarketing? How do marketing experts take advantage of psychology to manipulate you into buying? Neuromarketing is when marketers use brain research to find out how they can manipulate customers into buying more. Many of these practices rely on dopamine traps. Here are some of the most common neuromarketing traps and advice on how to avoid them.
What is parity pricing? How does the parity pricing strategy influence employment and national wealth? Parity is the notion that farmers must be paid on par with the cost of industrial goods and farm equipment. According to economist Henry Hazlitt, parity pricing hurts consumers and decreases national wealth. In this article, we’ll take a look at how the parity pricing strategy works and why it can hurt the consumer.
What is Wal-Mart’s business strategy? How does Wal-Mart maintain its low prices and high volume? In his autobiography Sam Walton: Made in America, Walton details his business strategy. This strategy enabled him to grow Wal-Mart from a single five and dime store to a nationwide superstore. Here is Sam Walton’s Wal-Mart business strategy.
What is product positioning? What are some things you need to consider to position your product in a way that keeps the demand high and the customers happy? Put simply, product positioning is the process of framing and communicating how you want your target audience to think and feel about your product. According to Ryan Holiday, the author of Perennial Seller, there are two things you need to consider when designing your product positioning strategy: 1) your product’s genre and 2) its use case. Let’s take a closer look at how to position your product in the market, according to
Is Ryan Holiday’s Perennial Seller worth reading? How do you create a product that will provide value and bring profit for many years to come? Ryan Holiday’s Perennial Seller is light on how to actually create a new product. Unlike other “thought leaders” and experts who are focused on shortcuts to success (social media marketing, raising capital, hacking bestseller lists), Holiday comes at it from a different angle—creating something that will stand the test of time. Below is a brief overview of Perennial Seller: The Art of Making and Marketing Work That Lasts by Ryan Holiday.
Are you bringing a new product into the market? What can you do to create a buzz around your product that won’t die off the moment you stop marketing it? Marketing isn’t the final goal of your new product. The final goal of your product is to be good enough to inspire word of mouth—without this, even with the biggest burst of marketing, your product will die. Think of all the failed products that launched to massive hype – a burst of PR/paid marketing clearly is not sufficient. Here are some tips on how to market a new product—and get
Do you have a product idea in mind? What are some things you should consider before you embark on product development? According to Ryan Holiday, the author of Perennial Seller, creating a product that lasts is about creating an amazing product, not about hyping it up through marketing. To create enduring work, you have to love the process of creating a great product, not just focus on marketing and sales. Here are some tips on how to create a product that will stand the test of time.
Do you want to expand your business but aren’t sure which strategy is best to adopt? How can you grow your business without putting too much strain on your resources? The most sustainable way to expand your business is to focus on building and growing a loyal relationship network. Further, your relationship with your fans must be more than transactional—it should be for life. In this article, we’ll first discuss the benefits of having a loyal network of followers, and then provide five tips for accruing one.