The World's Best Book Summaries
What questions should you ask in sales? What is the point of asking questions in sales? There are two goals when questioning your prospects: determining their interest in your products, and learning about their problems and concerns. Each goal requires asking different questions. Keep reading for Jordan Belfort’s advice on what questions you should ask a prospect and why.
What is the strategic choice cascade from Playing to Win? How can you apply the strategic choice cascade? The strategic choice cascade sets out five key questions that companies must answer before they can effectively make the right strategic choices. The answers to these questions will help companies develop winning strategies. You can only apply the cascade effectively when you make each strategic choice with the goal of winning and not simply competing. Read on to learn more about the key elements of the strategic choice cascade.
What are the three certainties from Way of the Wolf? Why are the three certainties essential in Straight Line sales? In his book Way of the Wolf, Jordan Belford discusses the three certainties of the Straight Line system: 1) the product, 2) the seller (you), and 3) the company. If you don’t gain a prospect’s trust in these three areas, then you are less likely to close the sale. Continue below to learn more about the three certainties and what happens if you fall short.
What is the Straight Line selling method? How does it compare to the traditional, seven-step methodology? In his book Way of the Wolf, Jordan Belfort teaches the fours steps for Straight Line selling: 1) take control in the first four seconds, 2) build rapport, 3) gather information, and 4) presenting. Belfort recommends looping the conversation to determine what factors are holding the prospect back, then presenting again while addressing those concerns. Continue reading for full instructions on Belfort’s four steps for Straight Line selling.
Do you often make sales presentations as part of your business? How do you make sure your presentation stands out from the sea of competitors’? In high-profile business-to-business sales, customers often request a sales presentation that explains how the product/service works and how it will contribute to their company’s success. The key to making your proposition stand out from competitors is to design a presentation that is tailored to the specific needs of every client. In this quick article, we’ll look at how to create a customer-focused presentation and how to deal with premature presentation requests.
What role does body language play in sales? How can focusing on your gestures, eye contact, stance, etc. help you close more deals? In sales, body language is a crucial element. At least half of the communication that happens during a sale is nonverbal, so instead of hoping that you’re making a good impression, you should practice effective forms of nonverbal communication. Here’s how to increase sales using body language.
Do you regularly prospect for new customers? What is the best way to approach sales prospecting? Sales prospecting kickstarts the entire sales process, yet few business owners give it the time and attention it deserves. In his book New Sales Simplified, sales expert Mike Weinberg stresses the importance of regular prospecting and provides some tips on how to incorporate it into your processes. Keep reading for sales prospecting tips from Mike Weinberg, one of the most renowned and trusted sales experts in the world.
Want to know how to write a sales script? How important is a script in closing a deal? In his book about Straight Line selling, Jordan Belfort explains that a good salesman must have a script or he risks being unprepared and ruining his chance at a sale. An effective sales script (along with proper sales body language and tone) increases your chance of closing exponentiallly. Continue reading to learn how to build your sales script.
What exactly is a sales story? What information should you cover as you tell your prospects about your business and the products/services it sells? Your sales story—the response you give when someone asks you to tell them about your business—is the centerpiece of any sales effort. An effective sales story focuses on the problems you solve for customers and the ways your solution is different from and better than anyone else’s. In this article, we’ll discuss the importance and the characteristics of a compelling sales story, and some things to consider as you draft one of your business.
What are the top six sales methodologies? How do these methods compare to Jordan Belfort’s Straight Line system? In his book Way of the Wolf, Jordan Belford teaches readers how to use the Straight Line selling method. However, this method is just one of many sales methodologies. Here are the top six sales methodologies with sources for learning each.