The World's Best Book Summaries
What is the role of storytelling in communication? How can storytelling help you get your message across more effectively? Stories have the power to motivate and teach. They are interesting and memorable. That’s why storytelling communication is an important aspect of making your message stick. Keep reading to learn about the power of storytelling in communication.
What is the purpose of the 10 scrolls in The Greatest Salesman in the World? What were the writings inscribed inside? The 10 scrolls from The Greatest Salesman in the World are the fictional medium for delivering the ten principles of selling, or more accurately, of character-building. The story “sells” the premise that becoming a great salesperson means developing a better, stronger version of yourself through good habits, discipline, perseverance, and self-control. Below is a brief summary of Og Mandino’s ten character-building lessons contained in the scrolls.
What is the inverted pyramid? How can the inverted pyramid approach help you communicate your message more effectively? Journalists use the inverted pyramid to prioritize the most important elements of a story. It keeps them from burying the lead. You can use this model to make sure the essence of your message gets communicated. Keep reading to learn about the inverted pyramid.
What are the benefits of powerless communication? How can being less assertive help you win people over? In his book Give and Take, Adam Grant discusses the benefits of powerless communication. Grant explains that while trying to present or sell an idea, showing some hesitancy, vulnerability, and warmth will cause your audience to trust you and be more receptive. Here is why you should drop your aggressive approach to persuasion and adopt some humility.
Want to know how to play to win, according to former P&G CEO A.G. Lafley? How can businesses use cost leadership and product differentiation to win in the marketplace? Businesses that have mastered how to play to win use either cost leadership or product differentiation to thrive in the marketplace. Cost leadership involves pricing competitors out of the market, while differentiation involves selling a quality product that engenders brand loyalty. Read more to learn how to play to win in the marketplace.
How do you figure out where to play and how to win in business? What are the factors that can stop you from choosing the right playing field? Knowing where to play and how to win in business involves looking at geography, the products you are offering, and the consumers that will be interested in your product. This will help you choose the best playing field for winning. Factors like lack of demographic focus, lack of innovation, and overreliance on spending can hinder a business from choosing the right playing field. Read on to learn how entrepreneurs can figure out
What is Jordan Belfort’s advice on using voice and tone while making a sale? How can the right tone help you connect emotionally and increase the chance of a sale? In his sales book, Way of the Wolf, Jordan Belfort discusses voice and tone at length. He asserts that doing things like modulating your voice, using upspeak, sounding sympathetic, and more will help you connect with your prospect and increase the odds of closing a sale. Learn how to sell with your voice and tone below.
What questions should you ask in sales? What is the point of asking questions in sales? There are two goals when questioning your prospects: determining their interest in your products, and learning about their problems and concerns. Each goal requires asking different questions. Keep reading for Jordan Belfort’s advice on what questions you should ask a prospect and why.
What is the strategic choice cascade from Playing to Win? How can you apply the strategic choice cascade? The strategic choice cascade sets out five key questions that companies must answer before they can effectively make the right strategic choices. The answers to these questions will help companies develop winning strategies. You can only apply the cascade effectively when you make each strategic choice with the goal of winning and not simply competing. Read on to learn more about the key elements of the strategic choice cascade.
What are the three certainties from Way of the Wolf? Why are the three certainties essential in Straight Line sales? In his book Way of the Wolf, Jordan Belford discusses the three certainties of the Straight Line system: 1) the product, 2) the seller (you), and 3) the company. If you don’t gain a prospect’s trust in these three areas, then you are less likely to close the sale. Continue below to learn more about the three certainties and what happens if you fall short.