Sales Archives

Creative Selling: Creativity as a Sales Tool

Do you want to spice up your sales game? How can adding a little bit of creativity to your product pitch increase your chances of closing? Most people think of creativity as something that applies to arts or literature. However, creativity is simply the process of creating something—and when you’re selling, you’re creating a business where there was none before. When you can increase your creativity, you can increase your success rate in closing sales and therefore increase your earnings. Keep reading to learn how creative selling can enable you to find more customers and opportunities.

2 Failproof Techniques for Opening a Sales Pitch

What is the best way to open a sales pitch? How can a successful opening get you closer to closing? A sales pitch opening is like a first impression in a social exchange: it determines how the rest of the interaction is going to unfold. A good opening will plant the seeds for a strong closing, giving you a much higher percentage of successful sales. In this article, we’ll take a look at two opening techniques: 1) the “fair exchange” opening, and 2) the qualified opening.

The Psychology of Selling by Brian Tracy: Overview

What is Brian Tracy’s The Psychology of Selling about? What do successful salespeople do differently? In The Psychology of Selling, bestselling author and management consultant Brian Tracy explains how you can become a top salesperson by understanding how your customers think. He walks you through basic and advanced selling techniques, demonstrating how you can dramatically increase your sales success by improving your skills just a little bit on a consistent basis. Below is a brief overview of the key points from The Psychology of Selling by Brian Tracy.

The 6 Kinds of Customers and How to Sell to Them

What are the six kinds of customers? What are their key characteristics? According to Brian Tracy, the author of The Psychology of Selling, there are six types of customers every salesperson should know about: 1) the reluctant customer, 2) the certain customer, 3) the analytical customer, 4) the relationship customer, 5) the directive customer, and 6) the social customer. To consistently close sales, you have to know how to tailor your sales pitch to each of these six types. In this article, we’ll take a look at the characteristics of each of the six types of customer and how can

6 Tips for Influencing Customer Perceptions

What role does first impression play in sales success? What is the key to imparting a good first impression when dealing with customers? You can greatly increase the likelihood of a sale if you make a good first impression. To this end, appeal to your customer’s subconscious mind with cues that lead her to think you’re professional, in control, and an expert in your field. You can do this by harnessing the power of suggestion, which plants ideas and beliefs in a person’s subconscious mind with subtle social cues. In this article, we’ll look at some tips on how to

Level Up Your Sales Game: 3 Sales Tips for Success

Do you work in face-to-face sales? What is the key to converting a curious prospect into a satisfied customer? Once a sales prospect has shown an interest in your product, you’ll need to engage them in a conversation that allows them to open up and tell you what exactly they are looking for. To maximize your chances of closing, follow these three sales tips for success: 1) position yourself as trustworthy, 2) ask questions, and 3) emphasize your product/service’s key benefits. We’ll discuss each of these concepts below.

Prospecting Tips to Help You Clinch More Deals

Do you want to level up your prospecting game? What are some things you can do to increase your chances of converting a prospect into a customer? Asking a prospective customer for an appointment is probably the most stressful and least-liked aspect of selling, and it’s the part that most often causes people to leave the profession. However, the good news is that prospecting is a skill and can be learned, practiced, and honed. In this article, we’ll take a look at some prospecting tips that can make your cold calling more effective.

SUCESSs: A Simple Formula for Creative Messaging

Do you have to be an amazing writer or speaker to deliver creative messaging? Is there a simple formula for effectively getting your ideas across? You don’t have to be a creative genius to communicate your message well. Chip and Dan Heath show you what to do through numerous examples of messages that have succeeded and others that have bombed. Rather than sweating over an original presentation, you can follow their “stickiness” template or even emulate someone else’s idea that worked. Keep reading to learn the formula for creative messaging.

How to Grab Attention: Introduce the Unexpected

How can you strategically grab attention and get people to listen? Can you do it without being gimmicky? To get someone to hear your message, you first have to get them to notice you. The best way to grab attention is to break a pattern and introduce the unexpected. People tune out sameness, but you can get them to tune in by changing something up. Keep reading to learn ways to grab attention.

How to Find Your Target Audience and Competitors

How do you figure out how to find your target audience in marketing? Why is target market analysis so important? You learn how to find your target audience when you grasp the interconnection between geography, product offering, customer segmentation, distribution, and production. Geography, production, and distribution determine where you can sell your products, while the use-cases of your product offering and customer segmentation determine who you sell your products to. Target market analysis not only helps with target market identification, but it also helps you discover your competitors. Read on to learn more about how to find your target audience.