Email Prospecting: 4 Steps to Crafting a Compelling Message

A saleswoman in a green and white plaid shirt conducting email prospecting on a laptop

What makes the difference between an email that gets read and one that gets deleted? How can you write emails that connect with prospects and lead to sales? In Fanatical Prospecting, Jeb Blount reveals the four essential steps to create compelling prospecting emails. His approach helps salespeople craft messages that grab attention, build connections, and generate responses. Keep reading to discover the secrets of effective email prospecting that can transform your outreach efforts into meaningful business relationships.

Social Media Prospecting: 3 Strategies to Boost Name Recognition

A professional woman with a ponytail and blue shirt conducting social media prospecting on a desktop computer

What makes social media prospecting different from traditional sales approaches? How can you build meaningful connections with potential clients through social platforms? In Fanatical Prospecting, Jeb Blount reveals that social media isn’t meant for direct selling—it’s a powerful tool for building recognition and trust. His insights show how to leverage platforms such as LinkedIn to create authentic relationships with prospects. Keep reading to discover proven social media prospecting strategies that can transform your approach to building business relationships.

4 Prospecting Channels: How to Take a Diversified Approach

A saleswoman talking on a mobile phone illustrates various prospecting channels

What’s the most effective way to reach potential customers in today’s digital age? Which prospecting methods actually convert leads into sales? In Fanatical Prospecting, sales expert Jeb Blount reveals proven strategies for connecting with prospects through multiple channels. His comprehensive approach covers in-person meetings, phone calls, emails, and social media outreach. Keep reading to discover how to maximize your success across different prospecting channels and create a winning sales strategy that delivers results.

Telephone Prospecting: 4 Steps to Master Your #1 Approach

A male salesperson conducting telephone prospecting via a mobile phone at a desk in an open workspace

What’s the most effective way to connect with potential customers over the phone? How can you turn a “no” into a “yes” during telephone prospecting? Sales expert Jeb Blount shares proven strategies for successful telephone prospecting in his book Fanatical Prospecting. His four-step approach helps salespeople hook prospects’ attention, build credibility, and make compelling requests that lead to conversions. Keep reading to discover the exact steps for mastering telephone prospecting and learn how to handle rejections like a pro.

The Boron Letters (Gary Halbert & Bond Halbert): Book Overview

A young man with dark hair and a dark jacket reading a book while sitting on a park bench in autumn

Would you like to write marketing copy that converts readers into customers? How can you tap into profitable markets and develop products that sell? In The Boron Letters, Gary Halbert reveals time-tested secrets for direct marketing success and living a fulfilling life. Written from prison to his son Bond, these letters contain wisdom gained from generating billions in sales through mail-order advertisements. Keep reading to discover proven strategies for identifying lucrative markets, creating compelling products, and writing persuasive copy that sells.

Selling a Knowledge Product: Tips From Gary & Bond Halbert

A woman looking at a variety of knowledge products (digital books) a computer screen

What makes a knowledge product profitable in today’s digital marketplace? How can you turn your expertise into a successful eBook? In The Boron Letters, Gary Halbert and his son Bond Halbert explain that the process of developing and selling a knowledge product starts with thorough research and understanding your target market. By following their time-tested advice, you can develop unique content that serves your audience. Keep reading to explore how to transform your knowledge into a profitable digital asset that stands out from the competition.

Your First Meeting With a Client: 4 Guidelines for Coaches

A business woman having a first meeting with a client, sitting across from each other at a table

What’s the first meeting with a client like? What kind of environment should you meet the client in? According to Steve Chandler and Rich Litvin, the first meeting with a client should be like a mini-coaching session. This initial encounter should be no less than two hours, and you should spend this time showcasing all the traits of a successful coach. Here are the guidelines you should follow in your “showcase” meeting with your client.

How to Choose a Product to Sell: Identify a Market First

A man with brown hair, a bear, and a blue suit thinking with his chin in his hand illustrates how to choose a product to sell

What makes certain markets more profitable than others? How can you create a product that will actually sell? In The Boron Letters, Gary and Bond Halbert suggest focusing first on finding profitable markets rather than developing product ideas. Their unconventional approach provides a practical framework for aspiring entrepreneurs. Keep reading for the Halberts’s advice on how to choose a product to sell.

How to Convince Customers in Sales and Close the Deal

A businessman standing behind a counter, showing how to convince customer in sales.

What do you do when a customer tells you “no?” What do you do when they tell you “yes?” When you know you’ve engaged a potential client in a conversation, the next step is to gauge their interest in your services. To do this, once your conversation reveals what your client’s true goal is and what they need to achieve it, ask them if they need help.  Keep reading to learn how to convince customers in sales.

What Makes an Ad Effective: 3 Key Elements (David Ogilvy)

Female model in a fashion advertisement on a bus stop that says "That's the ticket"

What makes an ad truly stand out from the crowd? How can you create advertisements that not only capture attention but also result in sales? David Ogilvy, one of advertising’s greatest minds, shares his expertise on what makes an ad effective in his book Confessions of an Advertising Man. His time-tested principles cover everything from crafting compelling headlines to choosing the right imagery. Keep reading to discover the essential elements that transform ordinary advertisements into powerful sales machines.