The World's Best Book Summaries
How do you overcome the hard sell? What causes a hard sell? You overcome the hard sell by recalling your initial conviction about a product and by persistently asking for the sale until you convince the customer. A hard sell happens when you start to feel uncomfortable about a sale due to a customer’s objections or your own lack of conviction. Read more about how to overcome the hard sell.
What causes a sales slump? How do you beat a sales slump? A sales slump can happen when you let negative feedback from some customers diminish your conviction in your product. This negative feedback discourages you from actively selling the product. You get out of a sales slump by pinpointing what’s causing your lack of conviction and reinvigorating the enthusiastic spirit with which you were first selling the product. Read on to learn more about how to get out of a sales slump.
Why must you master the art of selling yourself? How do you sell yourself? Selling yourself effectively is crucial to convincing customers that you believe in the product you are promoting to them. Buyers will sense your lack of conviction if you don’t know how to sell yourself. You sell yourself successfully by having an unyielding conviction in the superiority of the product you are selling and truly believing that not buying your product from you is the worst decision of someone’s life. Read on to learn more about selling yourself to customers.
Why is time management in sales important? How do productive salespeople manage their time? Time management in sales is important because it increases productivity and helps you better manage the many surprises that happen in the sales profession. Productive salespeople strive to spend more time with customers instead of their co-workers, and they follow a strict daily sales schedule. Read on to discover how to master time management in sales.
Why is a positive sales attitude important? How do you improve your selling attitude? A positive sales attitude is very important because attitudes are contagious, and buyers prioritize interacting with positive people because they need to feel good. You can improve your sales attitude by avoiding negative media content, thoughts, and people. You should also be aware of how negative you are yourself, and take steps to replace that negativity with positive thoughts and actions. Read more to discover how to improve your sales attitude.
What sales training ideas can you use to improve your skills? Why is sales training so important? Listening to audio and video programs about sales, role-playing sale scenarios, and taking notes on your interactions with customers are all sales training ideas that will help boost your sales skills. Sales training is very important because talent alone cannot make you a master salesman. You need training to master customer behavioral patterns, which enables you to predict buyer actions. Read on to discover practical sales training ideas for personal and organizational training programs.
Are you looking for The Psychology of Selling book quotes? What are some of the most noteworthy passages worth revisiting? In his book The Psychology of Selling, Brian Tracy explains how you can become successful at sales by understanding the psychology behind top salespeople. He walks you through basic and advanced selling techniques, demonstrating how you can dramatically increase your sales success by improving your skills just a little bit on a consistent basis. Below is a selection of quotes from The Psychology of Selling by Brian Tracy.
What are the major sales challenges? How do you overcome the challenges of selling? The major sales challenges are customer rejection, loss of motivation, and call reluctance. You can overcome customer rejection by learning from your experience and not letting it affect your conviction. You can fix the loss of motivation by keeping your mind occupied with productive work, and preparing your script in advance will help you get over call reluctance. Read on to learn more about how to overcome sales challenges.
Do you want to level up your sales game and become the top salesman? What is it that distinguishes successful salespeople from mediocre ones? People who succeed in sales have high incomes and job security. However, while lots of people enter the profession, only a few find such success, and there’s a wide discrepancy between the results of top salespeople and mediocre ones. In this article, we’ll look at the psychology of successful salespeople and the mindset that fuels their success.
What makes people buy? Are most consumer decisions rational (as most of us would like to believe) or emotional (driven by impulses)? When a customer is faced with the option of buying a product or service, she can do one of three things: she can buy it, she can buy a competitor’s product, or she can buy nothing. In any case, this decision will be driven by her emotions: buying decisions are emotional, not rational. In this article, we’ll take a look at the drives and emotions behind the consumer decision-making process.