Sales Archives

How to Optimize Sales Time Management

What role does time management play in sales? What are some things you can do to cut back on unnecessary activities that distract you from what matters most—driving sales? The first step to building a high-performing sales operation is effective time management. Implementing a time management system in your sales activities will enable you to extract the most productivity and value from your days. Here are some tips on cut back on unnecessary activities so you could spend that time driving your business’s sales.

How to Name a Product to Position It for Success

Do you know how to name a product? Why is this your most important marketing decision? In Positioning, Al Ries and Jack Trout argue that selecting a product name that supports your claims is crucial to positioning your product in the market. They explain why you shouldn’t underestimate the power of a name and provide guidance on how to (and how not to) name a product. Continue reading to learn how to name a product to position it for success.

The Ultimate Sales Machine—Book Overview

What is The Ultimate Sales Machine about? What is the secret to sales success, according to its author Chet Holmes? In The Ultimate Sales Machine, Chet Holmes argues that the secret to sales success is relentless discipline, determination, and above all, repetition of a few steps. For Holmes, sales mastery is intensive, not extensive—it’s about being an unmatched expert in a relative handful of things, not being adequate or average at many things. This article takes you through Holmes’s key ideas about becoming the ultimate sales machine.

Mike Weinberg: Sales Management. Simplified.

Is Mike Weinberg’s Sales Management. Simplified. worth reading? What is the key to sales success? In Sales Management. Simplified., Mike Weinberg discusses how to successfully manage a sales team, including setting goals that push people to excel, using shadowing to identify team weaknesses, and training your people to make good sales calls. He also discusses a factor that he sees as crucial to managerial effectiveness: managing your time wisely. Below is a brief overview of the key points.

How to Market Your Brand: 3 Tips for Success

What makes an effective marketing strategy? What are some things you should keep in mind when designing a marketing strategy for your brand? A good marketing strategy builds both trust and awareness. If you have just awareness but no trust, your sales will be inconsistent and modest. If you have trust but little awareness, you’ll likely not sell enough. Keep reading for tips on how to market your brand for maximum trust and exposure.

Promoting Your Startup on a Tight Budget: 10 Principles

Have you just launched your first product? What is the most affordable way to publicize it? As a startup, it’s unlikely you’ll have much to spare on promotion. The good news is that there are plenty of ways to promote your business without spending any (or much) money. In this article, we’ll share 10 principles of startup promotion on a tight advertising budget.

5 Sales Management Tips: Help Your Reps Succeed

What distinguishes a good sales manager from a mediocre one? What are some sales management tips that can help you become the former? Sales managers have a lot on their plate. They inspire sales reps to do their best while sourcing top talent for the business. They set ambitious yet realistic sales goals and hold their team accountable for them. They ensure a healthy sales culture by ensuring fair compensation and celebrating top performers. These five sales management tips will help you set your team for success.

The Ultimate Strategy for B2B and B2C Sales

What is the key to securing B2B sales? How does the business-to-business sales approach differ from business-to-customer’s? B2B and B2C sales approaches are polar opposites. With business-to-business selling (B2B), it’s important to make sure you’re talking to the right person at the company. For business-to-customer sales, you need to cast a wide net in your marketing efforts to reach lots of people at once. Keep reading to learn about B2B and B2C sales strategies.

Hiring Salesmen: How to Build an A-Star Sales Team

Do you struggle with high sales executive turnover? What can you do to improve your chances of hiring effective salesmen? A high turnover amongst salespeople is a common problem for many sales managers. Hiring salesmen is difficult because there is a shortage of good candidates. Here are some techniques for improving your chances of hiring top sales talent.

What Makes an Effective Sales Strategy?

What makes a good sales strategy? What is the key to designing a sales strategy that drives results? A crucial element of strategic sales management is devising and communicating a clear sales strategy for your team to follow. Your sales strategy should highlight which customers or potential customers each team member should call, how they should prioritize these customers, and which products they should prioritize selling. In this article, we’ll take a look at what makes an effective sales strategy, according to sales expert Mike Weinberg.