Sales Archives

How to Pick a Niche for Your Personal Brand

When it comes to marketing, why is it better to pick a niche than to try to target popular demographics? What factors should you consider when choosing a niche for your brand? Gary Vaynerchuk, a successful entrepreneur and social media expert, says that you should pick a niche audience rather than a popular one when creating your personal brand. There are many reasons why he gives this contradictory advice. Here is why you should pick a niche and how to do it.

The 6 Best Marketing Strategies for Small Businesses

What are the best marketing strategies for small businesses? How can you incorporate these strategies into your business’s marketing plan? Entrepreneur and consultant Allan Dib argues that marketing is the highest-value activity a small business owner can engage in. In his book The 1-Page Marketing Plan, he outlines the best marketing strategies for small businesses and gives advice on how to implement them. Find his six best marketing strategies for small businesses below.

Gary Vee: The 4 Steps to Building an Online Presence

What are the steps you should take when building an online presence? Should you hire a web designer to build your site for you? According to marketing expert Gary Vaynerchuk, after you pick your niche market, the second step is to establish your presence online. Vaynerchuk recommends four steps for doing this. Continue reading to learn how to build an online presence.

Adoption of New Technology: The Struggle Is Real

Have you ever wondered why so many high-tech products seem to make a sensational entrance, but then disappear before they’re refined enough to become practical? What is the reason why most new, high-tech products never reach the stage of maturity? Adoption of new technology by the mainstream market doesn’t happen overnight. Further, most tech products will never see mainstream success. Marketing consultant Geoffrey Moore has an explanation for this: once the product is adopted by the early market of tech-savvy users, the sales stagnate as the mainstream market customers are not as keen on jumping on the new technology. Moore

Prospecting Customers: The 3 Steps to Success

What does it mean to prospect customers? How can you identify potential customers? Prospecting customers is the first step in an effective marketing strategy. It involves identifying your target audience and developing a strategy for turning them into paying customers. Keep reading to learn about the three steps of prospecting customers.

How to Cross the Chasm: Moore’s 4-Step Guide

What does Moore mean by “crossing the chasm”? How does remaining in the chasm between the early market and the mainstream market sabotage your business? According to Moore, in order to succeed in the early market, the company must “cross the chasm.” At a high level, crossing the chasm means becoming the market leader in a very specific niche market, and then expanding into other niches until you dominate the whole market. In this article, we’ll present an overview of Moore’s advice on how to cross the chasm.

Crossing the Chasm: Marketing Tech Solutions

How do you market a breakthrough technology? What customer segments should you target? According to Geoffrey Moore, the author of Crossing the Chasm, marketing high-tech products to the early market begins with innovators and moves to early adopters, early majority, late majority, and then laggards. The challenge for companies is to cross the chasm between the early market and the mainstream market (where the majority of customers are) and ultimately accelerate adoption across every segment. In this article, we’ll take a look at Moore’s chasm marketing chronology and the potential problems that could arise during the process.

Building an Online Community: The 5 Steps to Success

Is it better to have millions of followers or to have a small community? What are the steps for building an online community? According to Gary Vaynerchuk in Crush It!, it’s better to build a small, loyal community around your business than to have tons of mildly interested followers. He provides five steps you need to keep repeating in order to grow your following. Keep reading to learn how to build your online community.

Products That Died Crossing the Chasm (Examples)

Why do most new, high-tech products fail to reach the stage of mass adoption? What are some examples of products that died in the chasm? In his book Crossing the Chasm, Moore discusses two products that failed to cross the chasm: Segway’s personal transportation device and Motorola’s Iridium network. In both cases, Moore argues, they failed to reach the chasm stage due to technical limitations. Keep reading to learn why most high-tech products die before crossing the chasm—with examples.

Business Model Canvas: Revenue Streams Explained

What is a revenue stream? What are the two types of revenue streams? A revenue stream is simply a source of profit for a business—where the money comes from. Defining your revenue streams is one of the key elements of designing a business model for your company. There are two types of revenue streams in Business Model Canvas: 1) profits from single transactions, and 2) profits from ongoing payments such as subscriptions. We’ll discuss both of these elements below.