The World's Best Book Summaries
How important is listening in the sales process? How might you become a better listener? According to The Sales Bible, listening to customers is probably the most important part of sales. However, many salespeople don’t understand this. Most people are actually pretty poor listeners. Author Jeffrey Gitomer offers three tips to help you become better at listening. Read more for insights on listening to customers.
What are some ways to make a good impression on prospective customers? What skills should you sharpen? Jeffrey Gitomer, the author of The Sales Bible, recommends polishing your selling skills in order to impress your prospects. This includes knowledge, preparedness, and several other qualities that can make you an effective salesperson. He shares three strategies that can drive you toward sales success. Keep reading to learn how to improve sales skills.
How much does attitude matter in sales? How much can you outperform the competition by cultivating positivity? Jeffrey Gitomer, in the bestseller The Sales Bible, discusses the importance of attitude when it comes to success in sales. He outlines three traits that positive people have, and he shares three ways to foster a positive attitude. Continue reading to learn how to have a positive attitude in sales and in life.
Can you close sales without being pushy? What is the non-close close? Closing the sale is the last step in the sales process. In The Sales Bible, Jeffrey Gitomer discusses four strategies to help prospective customers make the decision to buy. Keep reading to learn how to close the sale.
How do you chart a blue ocean strategy graph? How do you determine whether your product is unique enough to classify as a “blue ocean”? Kim and Mauborgne present a graphic tool to help you visualize how your product (and the strategy behind it) differs from others in the market. If your curve has a completely different shape from other curves, this implies a unique combination of value, consistent with the blue ocean strategy. Here is how to use the blue ocean strategy chart to gauge where your business stands against competitors.
How do you build customer relationships? How important are those relationships to the sales process? In his bestselling classic The Sales Bible, Jeffrey Gitomer discusses how to build customer relationships—whether it’s forging relationships with new or prospective customers or retaining current customers. He provides four steps for handling complaints and offers insights on leveraging existing relationships. Read more to learn how to build customer relationships.
What are the key takeaways from The Sales Bible? What can you apply to your own professional life? The Sales Bible is sales trainer Jeffrey Gitomer’s collection of strategies and solutions to common selling problems gathered from his 40 years of experience in the field. Gitomer says that there are thousands of ways to sell—you just have to make sure that your personal method is grounded in a positive attitude, solid product knowledge, and excellent customer service. Read more to learn the six principles from The Sales Bible.
How do you design a blue ocean product? What is the key to creating a product in a yet uncontested market? To begin brainstorming ideas for a blue ocean product offering, think of a product or service your company already sells, to use as a starting point. To help you come up with product ideas, Kim and Mauborgne explore some different approaches you can take to brainstorming. Here are seven potential routes you could take to brainstorm a blue ocean product that sells.
What is value innovation? How do Kim and Mauborgne define “value innovation” in the context of blue ocean strategy? Value innovation is the cornerstone of Kim and Mauborgne’s blue ocean strategy. The authors clarify that blue ocean innovation is not a matter of merely raising or lowering value in order to raise or lower your costs. Instead, Kim and Mauborgne assert that you need a breakthrough that allows you to offer better value at a lower cost. Keep reading to learn about the concept of blue ocean innovation (or “value innovation”) and how it creates blue oceans through new ideas
How do advertisers manipulate customers into buying their products? How do they use cues to trigger purchasing habits in your subconscious? In his book The Power of Habit, Charles Duhigg explains how advertisers influence customers to buy their products by learning about and manipulating their purchasing habits. They achieve this through sales promotions, rearranging shelves, or tracking your habits online. Continue reading to learn how advertisers use the psychology of habit to sell more products.