The World's Best Book Summaries
What are the qualities of a good salesman? How can you convince a customer to buy your product? In Secrets of Closing the Sale, salesman and public speaker Zig Ziglar reveals how you can greatly increase your chances of closing your sales. He lists six qualities that every good salesman must exhibit to boost their sales numbers. Here are the six qualities of a good salesman that Ziglar stands by.
What is market size? How can you determine the size of your market? Estimating the size of your market is crucial for business. In his book The Marketing Plan, William M. Luther explains how to determine market size so you can find the total number of potential buyers and the revenue you’ll generate from those buyers. Continue reading to learn how to determine market size.
What does assessing the market mean? How can you tell how profitable your intended market is? By assessing the market, you can determine how much profit you can potentially make from selling your product. In The Marketing Plan, marketing expert William M. Luther explains how to conduct a full market assessment by defining your market size and share. Let’s walk through why assessing the market is important and how to do it.
What is customer empathy? How can you understand how your customer is feeling? In Secrets of Closing the Sale, Zig Ziglar emphasizes the importance of putting yourself in the customer’s shoes. Even if you don’t share their feelings, you can understand how to cater your pitch to their specific needs. Read more on the importance of customer empathy when pitching a product.
Do your customers bring up objections? Do you need to know how to handle objections in sales? In his book Secrets of Closing the Sale, salesman and author Zig Ziglar goes over three techniques to address customer objections. These techniques include addressing objections immediately, appealing to logic and emotion, and staying calm. Below, we’ll go over the three techniques on how to handle objections in sales.
What is Zig Ziglar’s Secrets of Closing the Sale about? What are the main takeaways from his book? The process of selling can seem mysterious and incomprehensible. In Secrets of Closing the Sale, Zig Ziglar explains what qualities you must develop as a salesperson, how customers tend to behave in sales situations, and the strategies you can employ to maximize the impact of your pitch and close the sale every time. Here’s a brief overview of Secrets of Closing the Sale by Zig Ziglar.
If your product sells itself, do you really need to market it? How do you know which sales method is right for your business? Peter Thiel argues that, as you develop a product, you must also develop a plan to get that product to customers. You could have the best product in the world, but your company will fail if you don’t have the right sales and distribution strategy. He discusses four sales methods and helps you know which one is the best fit for you. Keep reading for Thiel’s advice on startup sales strategies.
How do people make buying decisions? What are the key drivers that underpin a consumer’s decision to part with their hard-earned money to acquire a certain product? The consumer decision-making process may seem complex, but ultimately it is underpinned by five basic needs. These include 1) to feel good about themselves, 2) to connect with others, 3) to grow and learn, 4) to feel safe, and 5) to avoid effort. Keep reading to learn about the psychology of consumer buying decisions.
How do people judge the value of products and services? What are the key factors that underpin customers’ buying motivations? People judge the value of products/services in the context of their life’s circumstances. If they’re not happy with their situations, they will be most receptive to solutions that claim to alleviate their problems. If, on the other hand, they are happy, they won’t deem those solutions valuable. Keep reading to learn about the key factors that influence customers’ purchasing decisions.
How do businesses encourage people to hand over their money before they lose interest? What can you do to persuade a customer to buy your product/service, and not the competitors’? Unless your product/service is one-of-a-kind, it will compete with other offers that aim to address the same needs. That’s why you need to think about how to persuade a customer to buy your solution, and not the competitors’. In this article, we’ll discuss customer persuasion tactics businesses use to drive sales. Then, we’ll discuss different strategies for determining your prices.