Sales Archives

Customer Happiness: Once It’s Lost, It’s Gone Forever

Why is customer happiness so important? What are the dangers of failing to meet customers’ expectations? Ensuring customer happiness is the key to long-term success. Disappointed customers, on the other hand, can damage your business in various ways: eating into your bottom line, staining your reputation, and making you spend more on new customer acquisition. Keep reading to learn about the importance of customer happiness and what happens when it’s compromised.

How to Ensure Customer Satisfaction

How do you make sure your customers leave satisfied? What can you do to maximize your customers’ satisfaction with your products and services? Prioritizing customer satisfaction is essential to business success. According to Josh Kaufman, the author of The Personal MBA, the key to customer satisfaction is the efficiency of your operations. The more efficient your operations are, the more resources you can devote to improving your product. Here’s how to ensure customer satisfaction by optimizing your processes.

How to Maximize Your Customer Appeal: The 4 Rules

How can you make your offer appeal to your target customers? What are some things to keep in mind as you design your marketing message? Once your business has something of value to offer, you must think about how to make it appeal to your target customer. The product might meet the customers’ needs, but it’s appealing marketing that makes people buy it. Here are some tips on how to maximize your customer appeal.

Why Subscription-Based Business Models Don’t Work

Are you considering a subscription-based business model for your company? Are you looking for new ways to increase revenue from existing customers? For many companies such as Netflix, subscription-based business models are the only way to gain profits because they’re “subscriber-only” services. However, that doesn’t mean subscription-based business models are meant for every business. Learn why Byron Sharp, the author of How Brands Grow, believes that subscription-based business models don’t work for a lot of businesses.

Bad Marketing: The 2 Strategies You Should Avoid

What are bad marketing strategies? Why are people so inclined to use these strategies for their marketing campaigns? There are plenty of marketing strategies to utilize for your business, but you should be wary of some of them. Bad marketing strategies can cost your company thousands of dollars, and you’re less likely to gain new customers from them. Here are two bad marketing strategies to avoid if you want your business to be successful, according to Byron Sharp in his book How Brands Grow.

The 3 Marketing Myths That Most People Fall For

What are the most common marketing myths that are easy to fall for? How are these misconceptions hurting businesses? In How Brands Grow, Byron Sharp claims that modern marketing strategies are less likely to gain businesses profits. Instead, he says that traditional marketing is still the superior strategy, as it avoids dangerous marketing myths. Keep reading to learn more about these marketing myths, and why you shouldn’t believe them.

Why All-Cash Offers on Houses Are Attractive to Sellers

What is the best way to pay for a house? Why is it smarter for you to make an all-cash offer on your house? In the book Buy, Rehab, Rent, Refinance, Repeat, real estate agent David M. Greene says that sellers are more inclined to accept all-cash offers on houses. Compared to your competition, you don’t have to worry about pulling out because of loans, appraisals, or possible inspections. Continue reading to learn why making an all-cash offers on a house is the smarter way to buy and invest.

A Complete Guide to the Best Sales Methods

What are the best sales methods? How can you decide which method is best for your business? A sales method is a set of rules you use to determine how to sell a product or service to customers. Now that the traditional sales model is barely effective in the digital age, many businesses are searching far and wide for modern methods to stand out in the consumer market. Here’s a basic rundown of six popular sales methods so you can decide which one works best for your business rather than relying on the dying traditional sales model.

Working With Vendors: The Golden Rule

What are the standards for working with vendors? How can you build a strong relationship with your vendors? Like customers you work with, vendors require the utmost respect and attention. Former CEO of Zappos Tony Hsieh claims that a positive relationship with your vendors is important for your company’s mission and reputation, and all it takes is to follow the Golden Rule. Let’s explore how working with vendors is similar to customer service, and how to treat your vendors with the highest regard.

What Is Great Customer Service? The 2 Key Elements

What is great customer service? What should you do to encourage effective customer service in your business? A customer’s emotional experience can determine whether or not they will return to your business. In Delivering Happiness, Zappos’s former CEO Tony Hsieh describes the importance of great customer service and how his employees achieved it. Learn more about what great customer service is and the steps you can take to ensure your customer will have a positive experience.